Quote More Policies and Attract More Clients with the Right SEO Strategy for Your Insurance Agency
Boost Website Traffic, Increase Leads, Build a Larger Client List
Rank Higher In The Search Results, Increase Visibility, And Establish More Trust and Authority Online
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Become a Preferred Insurance Agency in Your Area
Develop an SEO Strategy to Gain Visibility Online and help more people find you online
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Reputation Rhino’s industry leading experts will help you boost the quality of targeted traffic, achieve top rankings on relevant keywords, increase customer inquiries, and generate more consultations through proprietary Search Engine Optimization (SEO) strategies…
Why Do Insurance Agents Need SEO For
Their Agency?
nsurance Agents have seen the market for clients become increasingly competitive.
When prospective customers are in the market for insurance products, their search almost always begins online. Your services could be exactly what these leads are looking for — but if they can’t find you, they’ll turn to the next best thing.
Whether you sell life, property, casualty, health, automotive, or other types of insurance, you don’t want your agency to be left behind.
With so many people looking to protect their assets, it is essential to stand out among your competition as the agency with the best rates and coverage. To define why your practice is the best choice, SEO marketing has become incrementally important to insurance agencies.
What is SEO for Insurance Agencies?
Insurance Agency Search Engine Optimization (SEO) is a powerful and strategic digital marketing campaign used to enhance your business's and your agents' online visibility. It is designed to attract new and repeat clients by working to improve and optimize online content to rank higher on Google and other search engines.
Your insurance agency must show up in searches. Suppose potential clients receive a referral from a friend or another insurance professional. In that case, they need a clear path to find you online and efficiently apply for a quote or book time with an agent.
A well-planned SEO strategy helps put your business in front of everyday people looking for insurance services, and the more your agency shows in searches, the more trust and authority you’ll establish to win their business.
69%
of insurance seekers
run an internet search before reaching out to an agency
68%
of potential clients
do not have a particular company in mind when they begin online research
78%
of insurance seekers
call a business after running a search
Make It Straightforward For Clients To Find Your Insurance Agency Online
Our Search Engine Optimization (SEO) strategies for insurance agencies are crafted to elevate your online visibility by increasing targeted traffic, achieving top rankings on agreed-upon keywords, and generating more inquiries, calls, consultations, and optimally more policies sold.
And if you think you don’t need SEO for your insurance agency, you’re wrong.
SEO marketing has become increasingly competitive for insurance agencies due to the number of types of insurance that a firm can offer. By specifying and differentiating yourself from the competition in your area, you can ensure that your firm won’t be left at the back of the pack!
GET YOUR CONTENT TO THE TOP OF PAGE 1
SEARCH ENGINE OPTIMIZATION:
What is it and How Does it Work?
We don’t guess, or throw darts at the wall with the SEO for your insurance agency. At Reputation Rhino our proven SEO strategies are backed by thorough research and scientifically-tested data—guaranteeing you results every time.
SEO works to improve and optimize online content to rank higher on different search engines through:
- Keyword research and optimization
- On-site optimization
- Technical SEO
- Off-site optimization
- Monitoring and measurement
Our award-winning SEO company offers every solution you need to grow your organic online reach to online traffic in turn, building your revenue.
On Page Optimization To Covert More Leads
Keyword Research and Targeting To Reach The Right Audience
Offsite Brand Building Techniques To Raise Awareness
Link Building To Become An Authority Site
Establish Trust and Authority
Enhance Online Visibility to Leads and Clients
Get the expertly written guide on
How to Build and Implement an Effective SEO Strategy
5 Tips for Your Insurance SEO Strategy
Improve your insurance SEO with a straightforward, strategic process
1. Add Relevant Keywords
You have to determine the keywords you need to rank for, but how? Start by thinking about your main services and then determine what subtopics people might be looking for answers to. If you are an insurance professional trying to rank in a competitive market like Atlanta, your keywords might be “insurance agent in Atlanta” and some related keywords might be “Atlanta car insurance agent,” or “long term care insurance in Atlanta”.
Long-tail keywords could also be used for expanding content and optimizing your web content and blog with questions and answers to common queries like “how much is homeowners insurance in Fort Lauderdale?” or “how much does a whole life insurance policy cost?”
2. Optimize for Local Searches
Think local first. Optimizing for your location means getting your Google My Business listing to the top of the Google Map Pack, and insurance SEO means getting your website to the top of “insurance agent in [CITY NAME]” and “near me” searches.
3. Start Blogging
Blogging allows you to establish authority and rankings by displaying your knowledge on a variety of topics related to your industry and your brand. Using content, you’ll be able to rank for additional keywords and long-tail keywords that will get more visitors to your website. Companies that blog get 55% more website visitors and 97% more links to their websites than businesses that don't.
4. Earn High Quality Backlinks
Create high-quality content that gets shared and reposted. As part of off-page SEO, this will result in your website getting backlinks, which are a valuable ranking signal for Google. Backlinks are a vote of confidence in the eyes of Google and are important when building a brand and getting new pages to rank faster and higher.
5. Optimize Your Profile on Google My Business
Keeping up with your Google My Business profile will provide immediate benefit for your insurance firm brand. Adding photos, videos, a well-written business description, gaining reviews on professional review sites including Google, Better Business Bureau (BBB), Yelp, etc. are critically important for getting higher Google map rankings.
Get the expert help in
Growing and Scaling Your Online Research and Content Strategies.
How is SEO for Insurance Agents Different from Traditional Marketing?
In today’s digital landscape, quality doesn’t translate directly to visibility. The rapidly growing insurance market has agents in fierce competition. With all this competition, websites of excellent and customer-oriented insurance providers can get pushed further down in search results.
Almost 70% of people click on one of the first five websites on a search engine results page (SERP).
Traditional marketing relies on the idea of “let the customer come to you” and is very hard to measure. In contrast, SEO puts your insurance agency before prospective clients when they actively search for your services or better rates.
If your business is buried on page 5 or 6–you’re lost, and you’ll be missing opportunities to quote policies and earn new business. SEO is the method of getting to Page 1 and influences the path prospects take from website visit to lead, to appointment, to booked service.
Reputation Rhino’s Approach To SEO
To improve the organic presence of your insurance website on Google and other search engines, our award-winning SEO company offers a range of services, including the following: https://www.reputationrhino.com/seo/
On-Page Optimization
The highest search engine rankings are achieved through a combination of on-page and off-page activities on an ongoing basis. On-page optimization refers to improvements our top-rated insurance SEO company will make to your insurance agency website to help Google and other search engines recognize your website for the most important keywords for your business.
Examples of on-page activities include:
- HTML code repair
- Improve internal linking
- Quote and underline keywords in content area
- Review of content on page with proximity and prominence factors.
- Incorporate title, description, and keywords to each important page.
- Sitemap creation and submission (ROR, XML, TXT)
- Check and repair broken links
- Web page and image Optimization
- Meta tags analysis and keyword density
- Integrate customer and user feedback form on website, etc.
Off-Page Optimization
Off-page optimization is how our renowned SEO company will improve your website's authority through external activities to help Google and other search engines recognize your site as high quality and authoritative.
Examples of off-page optimization activities include:
- Local Submission
- Business Listings
- Search Engine submissions
- Directory Submissions
- Article submissions
- Blog post submissions
- Press release submissions
- Link building – one way, two way, three way
- Creation and Submission of RSS Feeds
- Bookmarking and tagging
- Create profile pages
SEO Analytics and Measurement
The team at Reputation Rhino uses Google Analytics to monitor website traffic and ranking position for insurance agent SEO services.
Google Analytics can track anything dealing with referring sources and keywords through lead conversion.
By using Google Analytics, we can determine the following:
- Total number of unique visitors to the website
- The number of enquiries or leads generated by our activities
- Referring source for site visitors along with keyword identification
- User demographics
- Goal setting and tracking drilling down to conversion ratio.
- Average page views per unique user
- Cost Per Click against organic search generated visitor conversions
We evaluate conversion ratios and SEO effectiveness using these metrics:
- Total number of inquiries and inbound emails originating from organic search
- Total number of unique visitors generated through organic search
The Importance of Local SEO for Insurance Agents
Local SEO has never been more vital to insurance agents. According to recent studies, 90% of internet users choose a business on the first page of search results. Online SEO marketing has never been more critical to the success of an insurance agent, with an emphasis on search engine results.
Social media marketing is great for referral traffic and increasing brand footprint. Still, search engine optimization, as part of a comprehensive marketing strategy, is the fuel that powers your insurance firm’s revenue forward, especially on the local level.
Local SEO requires more than verifying a Google Maps listing. In addition to simply being found, you need a review generation strategy to acquire positive reviews and remain at the top of Google’s local map pack.
Online reviews are more important than ever since many insurance seekers read what others say before choosing an agency to do business with. Coupled with a strong SEO campaign, online review management is key to telling your brand story online–and no one understands online review management better than Reputation Rhino.
Choose Reputation Rhino As the Best SEO Company to Increase Your Insurance Agency Revenue
Increasing your search rankings can increase visibility and reach more individuals looking for insurance plans. More clients and satisfied customers who tell their friends and keep returning for more generate more revenue for your business. Of course, landing on Page 1 for the keywords that matter may seem impossible, but it’s much easier when you have an experienced SEO company on your side.
Before implementing a new SEO campaign for a new insurance agent client, we complete an SEO audit to understand your current performance and the gap between your business and your top competitors. We use the results of this audit to create a roadmap of your SEO strategy, helping inform exactly what we need to focus on to increase the amount of leads you generate online.
By using detailed analytics and goal tracking, we’ll measure the effectiveness of your SEO campaign daily. You will see phone calls increase, more web leads, and more appointments made as your local rankings improve.
Are You Ready To Write Up An SEO Strategy That Blows Past Your Competition Putting You At the
Top of Page 1 On Google?
Reputation Rhino is a New York based SEO company that will help you increase leads, outrank & stand out from the competition, create a winning strategy, and provide expert reputation management to boost your online presence.
Yes! I want my Insurance Agency to rank on Page 1!
Reputation Rhino's Team of Award-Winning SEO Experts will help you stay relevant and in your targeted audience’s searches, promote a positive online image, and produce more high-quality leads that drive sales.
Your information will always be safe with us. Clicking this button will open a box to input contact information details.