Reputation Rhino is a New York SEO company specializing in SEO for Insurance Agents. We will help your insurance agency increase targeted traffic, achieve top rankings on relevant keywords, increase calls from prospective clients and generate leads.
According to the Local Search Association, 69% of insurance consumers run an Internet search before making an insurance purchase and most (68%) do not have a particular company in mind when they are beginning their online research.
78% of insurance consumers call a business after running a search.
Can you afford to be missing these opportunities to convert motivated insurance consumers?
SEO marketing for insurance agencies has become increasingly competitive and whether you sell life, property, casualty, health, automotive, or other types of insurance you don’t want your practice to be left behind. Choose an experienced insurance SEO company to help you achieve and maintain top Google rankings.
Search Engine Optimization (SEO) for Insurance Agents is the process used to enhance the online visibility of your firm to increase targeted traffic, achieve top rankings on agreed upon keywords and increase calls, leads and inquiries from prospective clients.
Keyword research, on-site optimization (optimized design, user experience, content quality / relevance, information architecture), technical SEO (structured data, meta tags, site speed), off-site optimization (link building and establishing authority), monitoring and measurement all must work together for SEO to be successful for your insurance agency Website.
Insurance SEO has evolved to become the powerful and effective digital marketing strategy to attract new clients in every local market.
SEO works to improve and optimize online content to rank higher on different search engines.
To improve the organic presence of your Insurance Website on Google and other search engines, our award-winning SEO company offers a range of services including the following:
Top search engine rankings are achieved through a combination of on-page and off-page activities on an ongoing basis. On-page optimization refers to improvements in our top-rated insurance SEO company will make to your insurance website to help Google and other search engines recognize your website for the most important keywords for your business.
Examples of on-page activities include:
We use Google Analytics for monitoring website traffic and ranking position for our insurance SEO activities.
Google Analytics can track anything from referring source and referring keyword through lead conversion. Using Google Analytics we can determine the following:
We evaluate conversion ratios and SEO effectiveness using these metrics:
82% of business owners see SEO as a more effective way to advertise. Why? Because it’s organic and people trust organic search results more than advertising.
Each SEO campaign requires a strategic approach to setup and optimization, but once you’ve reached optimal rankings you’re getting more leads to your practice on a daily basis. Can paid ads give you the same results? Not without paying several dollars or more for each click.
Insurance professionals need their services to show up on Google for local searches. Things like “car insurance in Baltimore,” or “San Diego health insurance companies.”
To rank for service-related searches, you need help from an experienced team who understand SEO for Insurance websites. Traditional marketing relies on “let the customer come to you” and is very hard to measure.
SEO helps put your business in front of your prospective clients when they are looking for the services you offer. The consumer journey from Website visit to highly-motivated lead to initial consultation can be accurately and reliably measured with available online tools.
Wouldn’t be nice to find an SEO company that knows all this?
Improve your insurance SEO with a straightforward, strategic process.
You have to determine the keywords you need to rank for, but how? Start by thinking about your main services and then determine what subtopics people might be looking for answers to. If you are a insurance professional trying to rank in a competitive market like Atlanta, your keywords might be “insurance agent in Atlanta” and some related keywords might be “Atlanta car insurance agent,” or “long term care insurance in Atlanta”. Long-tail keywords could also be used for expanding content and optimizing your blog with questions and answers to common queries like “how much is homeowners insurance in Fort Lauderdale?” or “how much does a whole life insurance policy cost?”
Think local first. Optimizing for your location means getting your Google My Business listing to the top of the Google Map Pack, and insurance SEO means getting your website to the top of “insurance agent in [CITY NAME]” and “near me” searches.
Blogging allows you to accrue authority and rankings by displaying your knowledge on a variety of insurance topics. You’ll be able to rank for additional keywords and long-tail keywords that will get more visitors to your website leading to more appointments. Companies that blog get 55% more website visitors and 97% more links to their websites than businesses that don't.
Create high-quality content that gets shared and reposted. This will result in your website getting backlinks, which are a valuable ranking signal for Google. Backlinks are a vote of confidence in the eyes of Google. They are important when building a brand and getting new pages to rank faster.
Keeping up with your Google My Business profile will provide immediate benefit for your insurance firm brand. Adding photos, videos, a well-written business description, gaining reviews on professional review sites including Google, Better Business Bureau (BBB), Yelp, etc. are critically important for getting higher Google map rankings.
According to Search Engine Watch, 90% of Internet users choose a business on the first page of search results. Insurance Agents SEO marketing has never been more vital as a way to book more consultations with qualified clients and take your insurance practice to the next level. Social media marketing is great when it comes to referral traffic and increasing your overall brand footprint, but search engine optimization is the fuel that powers your marketing engine, especially on the local level.
Local SEO requires more than verifying a Google Maps listing and calling it a day. You need to have a review generation strategy in place so you can acquire positive reviews on popular review sites and remain at the top of Google’s local Map Pack.
Online reviews are more important than ever, and no one understanding Online Reputation Management better than Reputation Rhino. Potential clients may get a referral from a friend, family member or another insurance professional, but what do you think they do after they get the referral? They check Google.
Trust but verify, right?
Landing on Page 1 for the keywords that matter may seem impossible, but it’s a lot easier when you have an experienced Insurance SEO company on your side. Increasing your search rankings will increase revenue for your insurance practice.
Before we start implementing a new project for a new insurance SEO client we need to first understand your current performance and the gap between your business and your top competitors.
Until we’ve completed this SEO audit, it’s not possible to understand exactly what work is needed and what level of investment is required to see SEO results. What the audit gives us is a roadmap of our Insurance SEO strategy, helping inform exactly what we need to focus on to increase the amount of leads you generate online.
By using detailed analytics and goal tracking, you’ll be able to measure the effectiveness of your SEO campaign on a daily basis. You will see more phone calls increase, more web leads and more appointment bookings as your local rankings improve.
Contact us today to learn more about Reputation Rhino and our affordable Insurance SEO services designed to increase leads, grow your revenue and outrank your competitors.
Insurance professional SEO is the process of ranking a insurance office locally in Google. Your goal should be to rank for “near me” searches as well as “insurance agency in [city name]” or “insurance in [city name]”.
SEO for Insurance Agents is very important. Referrals and word of mouth used to be the way to build an insurance practice, but not anymore, although emails and direct mail and local sponsorships remain powerful marketing tools, Google is the largest single referral source for investment advisors.
People are searching for insurance services every day, and you want to show up on Page 1 in your local market. SEO involves on-page improvements, backlink acquisition, blog posting, and Google My Business optimization, among many other ranking factors, and as more and more clients look to Google first and every insurance company needs to allocate a portion of their marketing budget to building a strong online brand identity.
When your website ranks higher on Google, more people will see your practice. Most prospective client searches begin and end on Page 1, and if you can get to Page 1 by adopting the best insurance SEO strategies you will receive more phone calls, email inquiries and book more consultations from qualified clients.
The cost of SEO services for Insurance Agents depend on a number of factors. There is no one size fits all for SEO and those “best SEO services for the lowest prices” e-mails that flood your inbox every day usually means cheap, low-quality, outsourced work.
If you are in a particularly competitive local market for Insurance Agents (and most local markets are extremely competitive), the ranking process will take more time and require more content and backlinks – and this will mean you will need a higher budget to rank on Page 1.
However, there are a variety of strategies we have perfected over the years to make your insurance SEO strategy cost-effective and focused on delivery as massive ROI.
To find out more, contact us today!