What is a Crash?
A Crash is the group identification name for rhinos, much like a group of birds are called a flock.
You see, a rhino can run up to 30 miles per hour, but can only see 30 feet ahead of them. So when they run, they run together, in confidence, moving forward at full speed, even if they're not sure exactly what is in front of them.
Rhinos are intense, passionate and focused. Rhinos see where they want to go and start charging, knocking down anything that gets in their way. Rhinos get things done!
Well, that's us. We, as a team, run together in confidence and we always move forward at full speed, knocking down anything that gets in our way.
Our Crash
We believe having a positive online reputation is essential in today’s world because you don’t get a second chance to make a first impression. Our dream team of highly experienced and well-versed experts are passionate about helping you look your very best online.
Leadership Team
Dave Fulk
Investor, entrepreneur and seasoned executive Dave Fulk comes equipped with decades of experience leading successful teams across a wide array of industries. Originally hailing from Kansas City, Missouri, Dave puts a high value on morals, ethics, and hard work.
His knowledge, leadership, and experience form the backbone to lead Reputation Rhino, which assists many of the world’s most recognizable businesses and individuals with online reputation management.
As the CEO, he is committed to delivering the best products and full-service digital agency experience for the company’s customers. He’s dedicated to giving Reputation Rhino clients the opportunity to make their first impression online, on their own terms — not Google’s.
He has a relentless passion to motivate, inspire and help others succeed while giving back to his community. He lives for his wife and three kids. He loves soccer, and he is never content with mediocre.
Todd William
Todd William is the founder of Reputation Rhino. A former attorney, Todd has over 20 years of experience providing a wide range of legal and strategic advisory services to Fortune 500 companies and small and midsize businesses.
Todd has worked with some of the largest brands in the world, and is a highly sought after expert for celebrities, politicians, entrepreneurs, and C-suite level business executives seeking to promote, protect, and defend their online reputation.
Todd uses online reputation management, public relations, and digital marketing strategies to eliminate the impact of damaging online search results and promote a positive online image for his clients. Todd's award-winning work has been recognized by Bloomberg, Time, US News, Forbes, Huffington Post, and many other leading news organizations.
Kristopher Jackson, Head of A.I. and Innovation
Kristopher is the Head of A.I. and Innovation with over 20 years of experience in the technology sector. He has founded digital companies that achieved national success and recognition and has worked for some of the fastest-growing companies in their industries.
In his current role, Kristopher leads the development and integration of artificial intelligence technologies and drives innovation across the organization. He is responsible for identifying emerging trends, designing AI solutions that enhance business processes, and fostering a culture of continuous improvement and creativity.
Kristopher works closely with cross-functional teams to ensure that AI initiatives align with strategic goals and deliver measurable results.
Brandon T. Adams, Partner
Brandon T. Adams is a 2X Emmy® Award-Winning Producer, TV Host, Media Expert, Investor and Advisor. He is the founder of Accelerant Media Group which produces Commercials, Social Media Content, and TV Shows that Inspire and Motivate others.
He is the Associate Producer of the film, Think and Grow Rich The Legacy and the youngest person to be featured in the film. This film is based on the best-selling book “Think and Grow Rich” by Napoleon Hill which sold over 130 million copies worldwide.
Over the past 8 years Brandon has used his background and expertise in digital marketing, video marketing, and crowdfunding to raise over $60 Million collaboratively for various companies and have launched some of the biggest campaigns in history working with companies such as XPRIZE, The Napoleon Hill Foundation, Kevin Harrington Enterprises, Think and Grow Rich The Legacy, Ambitious Adventures TV Show, and Jeff Hoffman, the Serial Entrepreneur behind Priceline.com.
Brian Harrington, Partner
Brian Harrington has a passion for entrepreneurship and helping other entrepreneurs grow exponentially. He is currently involved in dozens of different companies while providing guidance and education to thousands of entrepreneurs around the globe. Brian has worked closely with Fortune 500 companies, top influencers and thought leaders, and today’s brightest business minds.
Brian brings expertise in identifying, sourcing, and developing new products for commercial marketing success. He has managed hundreds of vendors, thousands of products, millions of customers, marketing strategies, content production, entire teams, celebrities, budgeting and forecasting processes, and just about every other facet of nuts-and-bolts business building you can think of.
Derek Woryn, Partner
For the past 20 years Derek has been starting and growing successful companies. His first company in 2001 helped contractors quickly prepare for and pass the builders exam. Since that time Derek has started and grown four additional companies that provide e-learning to the construction and tax industries, private jet management, and real estate investment services.
All the companies have been profitable and continue to grow in revenue.
Derek is also highly skilled in creating a company culture where the employees are engaged in executing the mission, and have fun accomplishing the goal. The result is increased revenue and greater returns for investors.
Gregory Graf, Vice President of Reputation Management
Gregory has spent the last 22 years working in digital marketing, product development, search engine optimization, and online reputation management. Over the last decade, his focus has been safeguarding the online reputation of global brands, political figures, and CEOs.
His extensive expertise in global online reputation management enables him to tackle challenging issues for enterprise-level brands.
With experience across multiple industries, Gregory is able to come up with creative solutions to unique problems by always thinking way outside the box. He is a capable researcher and has developed ways to neutralize potential business threats before they become a bigger problem for a brand.
If you are in need of a solution that others have been unable to solve, Gregory may have an idea that can make the difference.
Kevin Harrington, Partner
As an original “shark” on the hit TV show Shark Tank, the creator of the infomercial, pioneer of the As Seen on TV brand, and co-founding board member of the Entrepreneur’s Organization, Kevin Harrington has pushed past all the questions and excuses to repeatedly enjoy 100X success. His legendary work behind the scenes of business ventures has produced more than $5 billion in global sales, the launch of more than 500 products, and the making of dozens of millionaires.
He’s launched massively successful products like The Food Saver, Ginsu Knives, The Great Wok of China, The Flying Lure, and many more. He has worked with amazing celebrities turned entrepreneurs including, like Billie Mays, Tony Little, Jack LaLanne, and George Foreman to name a few. Kevin’s been called the Entrepreneur’s Entrepreneur and the Entrepreneur Answer Man, because he knows the challenges unique to start-ups and has a special passion for helping entrepreneurs succeed.
Rigsby The Rhino, Mascot
Rigsby is our crash leader. He is filled with the Rhino spirit which makes him intense, passionate and focused. He sees where he wants to go and starts charging!
He has two-inch-thick skin to deal with the negative issues he has to face. He weighs 6,000 pounds which helps him crush fears and doubts as he charges forward in confidence, always moving forward at full speed, knocking down anything that gets in his way!
Christy Lauer - Director of Operations
Christy Lauer is our Director of Operations, bringing over 10 years of experience in driving operational excellence and supporting executive leadership at the highest level. Her dynamic, results-driven approach enhances team productivity, streamlines operations, and strengthens strategic alignment across the organization. Christy’s leadership is defined by adaptability, collaboration, and a sharp focus on execution—qualities that empower both colleagues and executives to reach their goals efficiently. With a strong background in sales, project coordination, and strategic planning, she plays a pivotal role in delivering client success and ensuring consistently high-quality outcomes.
When she’s not keeping operations running smoothly, Christy loves spending time with family and friends, living life to the fullest. You’ll often find her out on the golf course, playing tennis, boating, or off on her next outdoor adventure. She’s also passionate about giving back through community volunteering. Whether at work or at play, Christy brings the same energy, curiosity, and heart to everything she does.
Amy Pantoja - Director of Content
Amy Pantoja has been in the Content Marketing and Content Management space for the past 8 years. She has worked for a wide variety of clients, often juggling multiple brands across numerous industries at once.
Amy specializes in building a brand’s identity and increasing their online presence by developing a content strategy and editorial calendar that is focused on increasing overall web traffic and brand awareness.
When it comes to creating new content for your brand or company, and putting that content front and center in search engines, Amy’s your girl. When she isn’t working, you can find her spending time with her husband and her especially adorable son.
Oliver Robins - Senior Marketing Manager
With over 13 years of expertise in omnichannel marketing, design, and brand development, Oliver currently holds the position of Senior Marketing Manager for Reputation Rhino. He is the force behind campaigns that continually elevate brand awareness and set the bar for ROI. Oliver’s adeptness in harnessing data-driven insights, complemented by his innate creative flair, places him at the forefront of marketing innovation.
A product of the invaluable lessons from the School of Hard Knocks, Oliver’s dedication spans over a decade, reflecting his unwavering passion for continuous growth and innovative thinking. His seasoned expertise has paved the way for collaborations with industry titans like Disney, Nickelodeon, Dreamworks, and Mattel, resulting in internationally acclaimed campaigns.
But there’s more to Oliver than meets the professional eye. If you’ve ever had a conversation with him, you’d know how flawlessly he can quote “The Big Lebowski.” This love for the film is evident in the proud collection of memorabilia he owns. Dive a bit deeper, and you’ll find that his skin tells tales of its own. Adorned with over 200 tattoos, Oliver sees each one as a chapter in his personal journal, marking memories, stories, and milestones. For him, tattooing goes beyond aesthetics; it’s a profound form of self-expression.
Clayburn Griffin, Director of SEO
Clayburn Griffin brings his innovative and thoughtful problem-solving to the role of Director of SEO for Reputation Rhino. He spends his days planning reputation and SEO strategies for clients, and then overseeing the execution of those strategies by working with other team members and contractors.
Clayburn knows that reputation is much more than just results in a search engine; it is a person’s and a brand’s identity, and it’s meaningful to them. Fixing reputation issues for our clients brings him great personal satisfaction that comes from helping to right a wrong.
Previously, Clayburn created and managed the SEO department at Horizon Media, as well as working in SEO strategy at GroupM and 360i, all well-known media agencies. He has worked in digital marketing for over 10 years and has a background in web development.
As the father of a 2-year and a newborn, Clayburn likes to kick back and relax by playing trivia at his local brewery.
Paul Hickey - Solutions Director
Solutions Director Paul Hickey works to create better websites and SEO solutions for our clients, while also creating a seamless client experience from onboarding to implementation.
For Paul, working with Reputation Rhino is an opportunity to marry his “digital geek” side with his client-facing communications side. He enjoys building technical solutions just as much as he enjoys working directly with clients to determine what they want and need.
If you’re looking for a website or web app, a digital strategy, or SEO and reputation management, Paul can both formulate a strategy and implement the technical solution for you.
Prior to his work with Reputation Rhino, Paul worked for the NBA and WNBA in Marketing and Public Relations for six years, and has three championship rings to prove it! When he isn’t hard at work, you can find him spending time with his wife and two children, or running marathons.
"Kristoffer "KC" Cox - SEO Specialist
"Kristoffer "KC" Cox is a seasoned SEO Specialist with an extensive background Marketing and Information Technologies.
KC spent 14 years serving in the United States Army in various roles as both a Non-Commissioned and Commissioned Officer.
These roles include IT, Psychological Operations, and then Became a Communications Officer. During his time in the Army, KC honed his skills in project management, team leadership, and strategic planning.
After leaving the Army, KC shifted his focus to the field of digital marketing and quickly established himself as a top performer in the industry. With a passion for SEO and a deep understanding of how search engines work due to his technical background, KC has helped numerous clients achieve their goals through targeted and effective Local, National, Ecommerce, and Technical SEO optimization strategies.
At Reputation Rhino, KC brings his wealth of knowledge and experience to the team, helping clients to improve their online visibility and reputation. With his expertise in keyword research, content creation, and technical optimization, KC is able to deliver exceptional results for clients across a wide range of industries.
KC holds a BS in Multi-Media Communications from Oral Roberts University, an MA from The University of Oklahoma, and is continuously seeking new ways to expand his skill set and stay at the forefront of the ever-evolving digital marketing and online reputation management landscape."
April Kirk - Finance Manager
April Kirk is the Finance Manager at Reputation Rhino, where she works to streamline and improve the accounts receivable process and build strong relationships with clients.
With over 20 years of experience in finance and accounting, April brings a wealth of knowledge and expertise to her role.
Prior to joining Reputation Rhino, April graduated from Chaminade University in Honolulu, Hawaii and worked in various finance and accounting positions. She has successfully improved the bookkeeping department by streamlining new processes and procedures, resulting in significant cost savings for the companies she has worked for.
April's passion for helping others is what drives her to succeed in her work. She has spent a great deal of time volunteering and assisting military families at different military installations, and values kindness, loyalty, and respect above all else.
When she's not working, April enjoys spending time with her family, gardening, and undertaking home renovation projects. She has lived all over the U.S. during her husband's military career and is originally from a small town in Tennessee. Country music is her favorite genre, and she loves to read in her spare time.
Richard Counsell
Richard Counsell isn't your average Senior Marketing Manager—his diverse background includes competitive cheerleading, high-level tumbling coaching, and a discerning palate for quality coffee.
It's this unique blend of experiences that enables Richard to approach marketing with a strategic yet creative mindset.
With over a decade in the digital marketing and data management sector, Richard has honed his skills to become a driving force behind the success of campaigns and initiatives.
He prides himself on his proven track record of designing and executing high-impact marketing strategies that yield tangible results.
But what truly sets Richard apart is his client-centric ethos. He's passionate about helping both brands and individuals grow, and he knows that the key to this growth lies in authentic relationship building and keeping the brand experience at the heart of all strategies.
He's not just a marketer; he's a strategic visionary and a creative problem solver committed to enhancing your brand's reach and reputation.
Olivia Smith - Business Development Representative
Olivia Smith, our Business Development Representative, brings a valuable blend of military experience and eight years in sales to Reputation Rhino. Specializing in Online Review Management services, Olivia is committed to understanding our clients' needs and delivering reliable solutions.
With a background in the Navy, Olivia's disciplined approach and strategic mindset make her an essential part of our team. She focuses on building genuine connections and providing exceptional service to align with Reputation Rhino's commitment to enhancing online reputations.
Outside of work, Olivia enjoys simple pleasures like hiking, spending time with her three pitbulls—Bernie, Millie, and Owen—and casual cookouts. She has a fondness for farmers markets, coffee shops, and is often found enjoying these activities with her fiancé. Olivia also appreciates a good book and considers herself a professional window shopper in her spare time.
Drawing from her military background and sales experience, Olivia embodies the values of integrity and teamwork that define Reputation Rhino. Her dedication to building meaningful connections contributes to the positive and collaborative atmosphere within our team.
Joining Reputation Rhino with a mission to make a positive impact, Olivia Smith is a reliable team player ready to contribute to your online reputation success.
Saul Cooper - Sales Director
A true Digital Marketing champion who has created winning campaigns for his customers while helping companies grow. A true collaborator, and innovator who has led sales teams to new heights through hard work, creativity, and attention to detail. Originally from New York (born and raised) but now residing in South Florida, Saul has a passion for sales, digital marketing and helping his clients.
For the past 12 years Saul has done a masterful job at being a trusted
advisor for his clients. A valued marketing resource, he has been able to help companies increase brand awareness, working to generate more
leads, and establish a better online reputation. His commitment to
excellence has allowed him to thrive and build solid relationships.
Saul is committed to helping any business, small, medium or large get a leg up on the ever changing world of Google. He believes in leveraging his
team to produce top notch results for his customers. One of his goals is to
keep learning, and making each day better for those around him.
When he is not working tirelessly to help people, Saul enjoys spending time
with his wife, son and two puggles. An avid golfer and musician, Saul also
enjoys traveling and learning about new places.
Rex Shafer - Client Success Manager
Rex Shafer brings over two decades of experience in SaaS and technology to his role as our Client Success Manager, where he is the driving force behind our client satisfaction and retention efforts. He combines strategic insight with a passion for building strong client relationships to deliver exceptional results.
Rex's expertise includes leading high-performing teams, implementing successful client success initiatives, developing innovative training programs, streamlining processes for optimal efficiency, and fostering cross-functional collaboration. Known for his ability to enhance client experiences and maximize lifetime value, Rex continuously seeks innovative ways to improve our clients' journeys.
When not championing client success, Rex can be found exploring the local food scene, traveling, or enjoying quality time with family and friends.
Doniela "Dee" Grant - Client Success Manager
Doniela "Dee" Grant, originally from Tallahassee, Florida, and raised in sunny San Diego, brings a wealth of experience in client success and reputation management to Reputation Rhino. She has spent her career in client success and reputation management, working with SaaS and B2B clients. From cyber security to social media marketing, she’s done a bit of everything and has loved every minute of it.
In her previous role as Director of Client Success at PSX Digital, she built strong relationships with clients, driving a 95% retention rate and leading a fantastic team to achieve new heights. Before that, at Citrix and Digital Air Strike, she focused on client adoption, retention, and engagement, always striving to make sure her clients were happy and successful.
When she’s not working, you'll probably find her cheering on her favorite sports teams—the FSU Noles, Atlanta Braves, LA Lakers, and LA Chargers. She also runs a nonprofit, Score Hoops 3on3 Basketball, in Phoenix, AZ. She is passionate about sports and loves giving back to the community.
Dee Grant is thrilled to be part of the CRASH team and can't wait to see what we accomplish together. Here's to exciting times ahead!
Amanda Miranda - Senior Sales Representative
Amanda is a powerhouse in Digital Marketing and Search Engine Optimization who has crafted case study worthy strategies and campaigns for her clients. With a track record of driving growth for Fortune 500 companies and elevating their online presence, Amanda is all about relentless drive and achieving results. Tenacity might as well be her middle name.
But what really sets Amanda apart is her infectious enthusiasm for teaching and empowering others. She’s not just a marketer; she’s a mentor, a guide, and the perfect person to have in your corner. What fuels her passion? Tailored solutions that actually make a real impact. Amanda’s commitment to helping individuals and business of all sizes, combined with her knack for staying ahead of the ever-evolving digital landscape, has made her the go-to trusted advisor for clients over the past 7 years.
When she’s not transforming search results for individuals and businesses, you can find her soaking up family time in Jensen Beach, FL with her husband, son, and German Shepherd. A self-proclaimed brunch addict, fitness enthusiast, and travel junkie, Amanda lives life with the same passion she brings to her work, making every moment count.
Dennis John - SEO Specialist
A former Google employee with 15+ years in digital marketing, Dennis specializes in Organic Search and omnichannel strategies that drive measurable growth. His expertise spans technical SEO audits, keyword strategy, content optimization, algorithmic resilience, and data-driven optimizations, delivering tailored solutions for startups to Fortune 500 brands.
A certified professional, known for balancing innovation with efficiency, Dennis transforms complex algorithms into actionable plans, securing top rankings, traffic boosts, and scalable ROI. Beyond tactics, he crafts holistic programs—integrating SEO and other marketing channels—to align with business objectives.
Passionate about empowering clients, Dennis turns digital challenges into lasting success. Trusted by startups and enterprises alike, he thrives on transforming underperforming sites into search-engine powerhouses. “Let him engineer your brand’s visibility.”
When not working hard to help others, Dennis loves spending time with his wife and daughter. A passionate chess player, he also enjoys traveling, exploring cuisines, and discovering new places.
Brandon Smuke - Senior Sales Representative
Brandon Smuke brings over a decade of experience building thoughtful, strategic partnerships that support growth and long-term impact. He’s worked with organizations of all sizes to uncover opportunities, navigate challenges, and develop solutions that drive meaningful results.
What makes Brandon effective isn’t just his experience—it’s his approach. He leads with curiosity, listens carefully, and believes the best outcomes come from understanding what matters most to each client. His strength lies in connecting the dots between goals and strategy, always focused on creating real value.
Based in the Bay Area, Brandon is driven by a love of exploration—whether that’s through travel, discovering new food, cooking at home, or spending time with his partner and their dog. He brings the same thoughtful, grounded energy to every relationship: collaborative, approachable, and invested in long-term success..
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With 14 years of diverse experience in Administrative and Customer Service roles, Jessica Rafferty brings a wealth of expertise to her position at Reputation Rhino. Her career spans various industries, from healthcare to small business operations, where she has honed skills in performance optimization, data entry, employee training and coaching, content creation, scheduling, and project management. Jessica's multifaceted background enables her to deliver exceptional service and seamless operational support, ensuring clients and teams achieve their goals efficiently and effectively.
In her role as Junior Client Success Manager and Executive Assistant, Jessica is dedicated to enhancing client relationships and streamlining internal processes to foster continued growth and success.
Outside of work, Jessica enjoys spending time with her family and two dogs, exploring new adventures, diving into a great book, or tackling home improvement projects.