Question 1

What is a blog?

Accepted Answer

A blog is a webpage or website that serves as an online journal. It is frequently updated with new articles (called blog posts) and is often written to convey personal or professional views. The word blog can also be used as a verb, as I blog to promote my business. WordPress, one popular blog hosting platform, is used to publish more than 70 million blog posts per month. Many online articles are published as part of a blog, and bloggers may be followed so you receive updates every time a new blog post is published.

Question 2

How do you start a blog?

Accepted Answer

To start a blog, identify a subject you’re passionate about and that you can use to build an audience. Assign a name to your blog that is unique, and that tells people and Google what it’s about. Choose a host for your blog (WordPress is a popular one) and register the domain name (which should be highly descriptive of your blog’s subject matter). Choose a template or have your blog site designed to visually support your purpose. Write and publish blog posts, share them to gain followers, engage with those followers, and use your blog posts to augment your online marketing strategy.

Question 3

What is blog marketing?

Accepted Answer

Blog marketing is a type of online marketing strategy. It involves the creation of content that is directly related, and highly relevant, to the problem being solved and the blog post’s title. When search engines deem content as high-quality (in accordance with their algorithms), the blog will climb higher in search results, increasing the visibility of the author, brand, product, and/or service. Businesses that make blog marketing a priority in their overall online marketing strategy are 13 times more likely to experience a positive return on investment (ROI).

Question 4

Why is content marketing important?

Accepted Answer

Every month, nearly 410 million people read blogs. When those blogs are populated with content that is informative, useful, and relevant to what your target audience needs, then your blog becomes a marketing tool. Content marketing matters to today’s consumers because it serves to teach, inform, and build relationships, rather than advertise or hard sell. It attracts potential customers, informs them, builds trust in your brand, and converts. A well-designed content marketing strategy will take consumers through a sales funnel — often without them even realizing they’re being converted.