According to a recent survey, companies that blog get 97 percent more inbound links, 55 percent more website visitors and generate 88 percent more inbound leads and 434% more indexed pages than companies who do not blog. What are you waiting for?
Our technology team will design and develop a new blog for your website that is fabulous and functional. We make it easier for visitors to read and share your articles across all relevant social media channels, and we will monitor traffic and measure user engagement with robust reporting and analytics. Our Content Management System will make it simple to change photos, videos, and text on any page of your blog without the need for any knowledge of code. After completion, you will be able to set and change permission and site access levels with the click of a mouse.
Let Reputation Rhino manage your business blog so you can manage your business. Our experienced U.S.-based professional writing team will create custom content to highlight your company, showcase your products and services and build authority for your brand. We take the time to learn your business and develop creative and insightful content marketing strategies that will engage visitors and grow your online brand management.
Content marketing is how a business can engage with its target audience using newer communication channels – blogs, social media, pay-per-click (PPC) advertising and other forms of social promotion. According to the Content Marketing Institute,, “…content marketing is a technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood audience with the objective if driving profitable customer action.”
Content marketing matters. That is why we design, develop and distribute content across all relevant channels to promote your brand.
Contact us today to learn more about our blog marketing and content marketing services for your business.
Contact us today! Learn how we can help you in your Blog Marketing
A blog is a webpage or website that serves as an online journal. It is frequently updated with new articles (called blog posts) and is often written to convey personal or professional views. The word blog can also be used as a verb, as I blog to promote my business. WordPress, one popular blog hosting platform, is used to publish more than 70 million blog posts per month. Many online articles are published as part of a blog, and bloggers may be followed so you receive updates every time a new blog post is published.
To start a blog, identify a subject you’re passionate about and that you can use to build an audience. Assign a name to your blog that is unique, and that tells people and Google what it’s about. Choose a host for your blog (WordPress is a popular one) and register the domain name (which should be highly descriptive of your blog’s subject matter). Choose a template or have your blog site designed to visually support your purpose. Write and publish blog posts, share them to gain followers, engage with those followers, and use your blog posts to augment your online marketing strategy.
Blog marketing is a type of online marketing strategy. It involves the creation of content that is directly related, and highly relevant, to the problem being solved and the blog post’s title. When search engines deem content as high-quality (in accordance with their algorithms), the blog will climb higher in search results, increasing the visibility of the author, brand, product, and/or service. Businesses that make blog marketing a priority in their overall online marketing strategy are 13 times more likely to experience a positive return on investment (ROI).
Every month, nearly 410 million people read blogs. When those blogs are populated with content that is informative, useful, and relevant to what your target audience needs, then your blog becomes a marketing tool. Content marketing matters to today’s consumers because it serves to teach, inform, and build relationships, rather than advertise or hard sell. It attracts potential customers, informs them, builds trust in your brand, and converts. A well-designed content marketing strategy will take consumers through a sales funnel — often without them even realizing they’re being converted.