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What is SEO and Why Do I Need It?
SEO (Search Engine Optimization) is the process of optimizing your website to rank higher on search engines like Google. It involves improving site structure, content, and technical elements to attract organic traffic. For small businesses, SEO is essential because it increases online visibility, drives targeted traffic, and helps potential customers find you. Without SEO, your website may get lost among competitors. By investing in SEO, you can boost brand awareness, generate leads, and grow your business cost-effectively. In today’s digital world, SEO is a must to stay competitive and ensure your business thrives online.
Search Engine Optimization (SEO) is a highly effective method of increasing and enhancing your online visibility and generating leads to your website. A SEO agency's effective SEO tactics have the following outcomes:
- Increased targeted traffic
- Increased rankings on search engines
- Increased qualified leads
- Increased calls
How successful can you be if your business can’t be found online? SEO, when done right, is an essential element of your marketing strategy that can deliver optimal rankings and revenue-boosting traffic without paying for clicks–paid ads can’t deliver the same results without paying several dollars or more per click. Reputation Rhino, a SEO company NYC, makes sure that you receive the best SEO services available so that your business stands out.
Here are some key facts about SEO success:
1. Organic Search Drives 53% of Website Traffic: Organic search is the largest source of website traffic, outperforming paid ads and social media.
2. First Page Dominance: 75% of users never scroll past the first page of search results, making top rankings critical for visibility.
3. Long-Tail Keywords Matter: Long-tail keywords account for 70% of search traffic and often have higher conversion rates due to their specificity.
4. Content is King: Websites with blogs produce 67% more leads than those without, highlighting the importance of quality content.
5. Mobile Optimization is Essential: Over 60% of searches happen on mobile devices, making mobile-friendly websites a must for SEO success.
6. SEO ROI is High: SEO generates a 1,000%+ ROI compared to outbound marketing, making it one of the most cost-effective strategies.
83%
of business owners see SEO as a more effective way to advertise. Why? Because it’s organic and people trust organic search results more than advertising.
93%
of online experiences begin with a search engine. People use Google to find what they need every minute of every day. SEO applies to searches for any product, service, or individual imaginable.
89%
of people searching online will NOT look past the top 10 search results. The vast majority of all online clicks occur on Page 1 of Google. Is your content marketing strategy optimized for rankability and clicks?
Stand Out From The Crowd and Blow Past Your Competition with SEO!
Our SEO strategies will help you outrank your competition in search engines by achieving top rankings on relevant keywords which leads to increased targeted traffic, higher lead generations, and the ability to convert more leads into customers with the click of a mouse. This effort of ours makes us the best digital marketing agency among all.
And if you think you don’t need SEO, you’re wrong!
A business or individual who takes the time to use Google to their advantage will see a major increase in new traffic, customers, and overall higher retention rates.
GET YOUR CONTENT TO THE TOP OF PAGE 1
SEARCH ENGINE OPTIMIZATION:
What Is It And How Does It Work?
We don’t guess, or throw darts at the wall with your SEO. At Reputation Rhino our proven SEO strategies are backed by thorough research and scientifically-tested data—guaranteeing you results every time.
SEO works to improve and optimize online content to rank higher on different search engines through:
Our award-winning SEO agency offers every solution you need to grow your organic online reach to online traffic in turn, building your revenue.
On Page Optimization To Convert More Leads
Keyword Research and Targeting To Reach The Right Audience
Offsite Brand Building Techniques To Raise Awareness
Link Building To Become An Authority Site
Establishes Trust and Authority
Enhance Online Visibility to Leads and Clients
5 Tips For A Successful SEO Strategy
Improve your SEO with a straightforward, strategic process
1. Add Relevant Keywords
You have to determine the keywords you need to rank for, but how? Start by thinking about your main services and then determine what subtopics people might be looking for answers to. You can even break down locations into specific neighborhoods like “Chelsea” or “Upper West Side” or “Midtown West”. Long-tail keywords could be used for expanding content and optimizing your blog.
2. Start Blogging
Blogging allows you to accrue authority and rankings by displaying your knowledge on a variety of topics related to your business or brand. Using content, you’ll be able to rank for additional keywords and long-tail keywords that will get more visitors to your website. Companies that blog get 55% more website visitors and 97% more links to their websites than businesses that don't.
3. Optimize for Local Search
Optimizing for your location means getting your Google My Business listing to the top of the Google Map Pack, and successful SEO means getting your website to the top results of local searches.
4. Earn High Quality Backlinks
Create high-quality content that gets shared and reposted. As part of off-page SEO, this will result in your website getting backlinks, which are a valuable ranking signal for Google. Backlinks are a vote of confidence in the eyes of Google and are important when building a brand and getting new pages to rank faster and higher.
5. Optimize Your Profile on Google My Business
Keeping up with your Google My Business profile will provide immediate benefit for your brand. Adding photos, videos, a well-written business description, gaining reviews on review sites and highlighting your services are critically important for getting higher Google map rankings.
Get expert help in growing and scaling your online search results and content strategies.
How Is SEO Different From Traditional Marketing?
Traditional marketing relies on the idea, “let the customer come to you” and is very hard to measure, whereas SEO puts your business in front of your prospective customers when they are actively searching for the social media marketing services you offer.
Before Google's surge, business owners would purposely name their business starting with the letter ‘A’ in order to be at the top of the phone book–which was the popular way to locate businesses.
These days, search has by far replaced the phone book. If your business is buried on page 5 or 6, it resonates much the same way being in the middle or the back of the phone book would–you’re lost. SEO is the modern method of getting to Page 1 and influences the path prospects take from website visit, to lead, to appointment, to sale.
As marketing trends have changed and evolved over the years, so too have the tactics and tools modern business owners must use to stay top-of-mind to their consumers.
We, as the NYC SEO experts understand how vital these aspects are and therefore, recommend customized solutions so that your business stands out in the longer run.
Reputation Rhino's Approach To SEO
On-Page Optimization
On-page optimization refers to improvements made to your website to help Google and other search engines recognize your website for the most important keywords for your business.
Examples of on-page activities include:
- HTML code repair
- Improve Internal Linking
- Quote and Underline Keywords in content area
- Review of content on page with proximity and prominence factors
- Incorporate Title, Description and Keywords to each important page
- Sitemap creation and submission (ROR, XML, TXT)
- Check for broken links and repair them
- Web page and Image Optimization
- Meta Tags analysis and Keyword density
- Integrate client feedback and reviews form on website, etc.
Off-Page Optimization
Off-page optimizations will improve the authority of your website through external activities which help Google and other search engines recognize your site as high-quality and authoritative.
Examples of off-page optimization activities include:
- Local Submission
- Business Listings
- Search Engine submissions
- Directory submissions
- Article submissions
- Blog post submissions
- Press release submissions
- Link building – one way, two way, three way
- Creation and submission of RSS Feeds
- Bookmarking and tagging
- Create profile pages
SEO Analytics and Measurements
Reputation Rhino uses Google Analytics for monitoring website traffic and ranking position results from the SEO strategies we use for our clients.
Using Google Analytics we can determine the following:
- Total number of unique visitors to the website
- The number of enquiries or leads generated by SEO
- Referring source for site visitors Keyword identification
- User demographics
- Conversion ratio
- Average page views per unique user
- Cost Per Click (CPC) against organic search generated visitor conversions
We evaluate conversion ratios and SEO effectiveness using these metrics:
- Total number of inquiries and inbound emails originating from organic search
- Total number of unique visitors generated through organic search
The Importance of Local SEO for Any Business
Local SEO has never been more vital as a way to book more consultations with qualified clients. According to Search Engine Watch, 90% of Internet users choose a business on the first page of search results–SEO is a way to take your company to the next level. Search engine optimization is the fuel that powers your marketing engine, especially on the local level. In addition to SEO, online reviews are more important than ever. Local SEO combined with a review generation strategy is a powerful way to get your company a head above your competition–and no one understands Online Reputation Management better than Reputation Rhino.
Choose Reputation Rhino As The Best SEO Company To Increase Your Revenue
By increasing your search rankings, you can increase leads and conversions to generate more revenue for your company. Of course, landing on Page 1 for the keywords that matter may seem impossible, but it’s a lot easier when you have an experienced SEO company on your side.
Before we start implementing a new project for a new SEO client, we complete a SEO audit in order to understand your current performance and the gap between your business and your top competitors. We use the results of this audit to create a roadmap of your SEO strategy, helping inform exactly what we need to focus on to increase the amount of leads you generate online.
By using detailed analytics and goal tracking, we’ll measure the effectiveness of your SEO campaign on a daily basis. You will see more phone calls increase, more web leads and more appointment bookings as your local rankings improve.
Our B2B SEO services help businesses improve online visibility, attract qualified leads, and drive growth. By optimizing websites with industry-specific keywords, creating high-quality content like blogs and case studies, and building authoritative backlinks, B2B SEO targets decision-makers and long sales cycles.
Technical SEO ensures fast, mobile-friendly websites, while data-driven strategies track performance and refine efforts. Unlike B2C, B2B SEO focuses on educating and nurturing professional audiences. With consistent efforts, businesses can achieve higher search rankings, increased organic traffic, and sustainable ROI. Partnering with a B2B SEO expert ensures tailored strategies to meet unique business goals and industry demands.
Boost your small business with expert SEO services! Improve your website’s visibility on search engines, attract more customers, and grow your online presence. Our tailored SEO strategies include keyword research, on-page optimization, content creation, and local SEO to help you rank higher and stand out from competitors.
Affordable and results-driven, our services are designed to meet the unique needs of small businesses. Let us handle the technical details while you focus on running your business. Start driving more traffic, generating leads, and increasing sales today with professional SEO services tailored for small business success!
Are You Ready To Create An SEO Strategy That Blows Past Your Competition and Puts You At the Top of Page 1 On Google?
Reputation Rhino is a New York SEO company that will help you increase targeted traffic, achieve top rankings on relevant keywords, increase calls and generate leads. With our proven SEO methods and customized strategies, you’ll be able to:
Yes! I want to Rank on Page 1!
Reputation Rhino's Team of Award-Winning SEO Experts will help you increase your online traffic to acquire more qualified clients.
Your information will always be safe with us. Clicking this button will open a box to input contact information details.
What is SEO?
Search Engine Optimization (SEO) is the process of positioning your website to rank highly in search results, making your website visible to people who are looking for your business. SEO increases search traffic from terms relating to your products and services.
What does an SEO company do?
An SEO company is responsible for managing on-page and off-page optimization. Some of the most important activities your SEO firm will do for your Website includes:
• Research keywords and competitors to select appropriate, relevant search terms.
• Obtain “backlinks” from other related websites and directories in order to generate link popularity and traffic.
• Content marketing, to include creating and promoting unique keyword-rich articles, each posted to a unique, high authority website and/or blog.
• Edit and optimize website text for various html tags, meta data, page titles, and page text as necessary.
• Analyze and recommend optimal website structure, navigation, code, etc. for the best SEO.
• Recommend, as required, additional web pages or content for the purpose of ranking for specific keyword/phrase searches.
• Create traffic and monthly ranking reports for the Client website to monitor and evaluate progress.
How does SEO work?
SEO works to improve and optimize online content to rank higher on different search engines.
It is important to understand how search engines work. If Google, Bing, and Yahoo can’t find your Website, no one else will either.
This is why keyword research, on-site optimization (optimized design, user experience, content quality/relevance, information architecture), technical SEO (structured data, meta tags, site speed), off-site optimization (link building and establishing authority), monitoring and measurement all must work together for SEO to work for your Website.
Why your business needs SEO?
Google processes approximately 70,000 search queries every second, translating to 5.8 billion searches per day and approximately 2 trillion global searches per year.
There are many ways to drive traffic to your business, paid advertising, social media, e-mail marketing, and text messaging. But organic search results, the search results that come from effective search engine optimization (SEO) are the most influential and valuable source of visitors to your Website. You are responding to their search intent naturally and credibly with the quality and relevance of the content on your Website. This generates trust – a critical factor in customer action.
78% of mobile local searches result in offline purchases, so even if you are not an online business, you need to be thinking about your online presence, and SEO is how you get seen online.
What tools can you use to make SEO more effective?
Google Analytics and Google Search Console (formerly Google Webmaster Tools) are essential for analyzing your Website. These free tools provide actionable insights to understand how visitors are interacting with your site, where they are coming from, which pages they are landing on, how much time they are spending, and what steps they are taking once they get there. You can add and track goals and measure ROI with built-in e-commerce tools.
With Google Search Console, you can measure your site's traffic and performance, fix technical issues, and increase your site’s visibility.
One of the best tips for making your Website more SEO-friendly is to take advantage of well-reviewed free-plugins that will improve the optimization of the content you post on your site and technical issues that need fixing. Yoast’s WordPress SEO Plugin offers content analysis functionality and the ability to easily edit titles, keywords, and descriptions as well as automate a number of technical improvements that will deliver immediate results.
Premium SEO software including Ahrefs, Moz, and SEMrush is also used by the best SEO companies to perform an SEO audit, monitor the progress of an SEO campaign, and optimize your Website.
How effective is SEO?
SEO has the best long-term return on investment because you do not pay for clicks from organic (non-paid) search results. Competitive keywords can cost several dollars or more per click. And those paid visits add up fast, which is why many business owners want to develop an organic search strategy that can deliver targeted traffic at a much lower cost than PPC.
This doesn’t mean SEO is free. A dynamic SEO program that evolves in response to changes to search engine algorithms and responds to your Website’s visitors is needed to earn and maintain page one rankings.
What is the best SEO company?
The best SEO company will develop a customized, data-driven strategy to help your Website:
(1) increase conversions, leads, and sales;
(2) increase targeted traffic; and
(3) achieve higher rankings in search engines.
How much does SEO cost?
SEO can either be charged as an hourly fee, a flat monthly fee, or a performance-based fee (based on impressions, clicks, or conversions).
There are many factors that influence the cost of SEO services, including the age and current state of your Website, the Website’s current rankings, the number of pages, the site’s authority and links, the geolocation of the Site and the competitiveness or level of difficulty for the keywords you are trying to rank for.
A good SEO company will be able to develop a campaign that works with your budget, establishes realistic goals and sets reasonable expectations.
What are some of the best SEO tips for small business?
If you are a small business with a small advertising or marketing budget you’re not going to be able to effectively compete for highly competitive national keywords like “housecleaning” or “daycare” but you can dominate your local market for these keywords that are critical for your business by targeting your most important keywords with the city or neighborhood where your customers are located through optimized local business profiles, keyword-rich blog posts and highlighting local promotions via press releases.
Since most people shop and search local, this is how a small business can quickly turbocharge their local SEO.