Today, I want to cover on-site search engine optimization (on-site or on-page SEO) and review all of the parts of your website that you’ll want to make sure are in top shape, in order to turbocharge your rankings on Google and other search engines.
We will cover Robots.txt, Sitemaps, Content Optimization, Duplicate Content, Hidden Content. Mobile-Friendly Site Structure, Page Speed, URL Structure, Site Security / HTTPS, Title Tags, Meta Description, Keywords, H1 H2 H3 Tags, Google Site Verification, Structured Data / Schema.org, and Rich Snippets.
I would like to begin with some takeaways to keep in mind throughout.
The first is that websites need to be machine-friendly and the most important machine is GoogleBot.
With all of the code needed to build a website and putting them together, it might seem counterintuitive to say they need to be machine-friendly, but if your website is not built to be read by Google, you will not be able to rank. The early code for the web was just about display and handling. It didn’t easily allow the web crawlers to understand what it is that they’re seeing.
To meet the high standards for ranking on Page 1 of Google for your most important keywords, you must add meta elements to the end markup of your page templates, and then make a regular practice of testing your site’s SEO, and update your site’s code and structure as needed.
We are going to focus this article on-site architecture and HTML code. These are the two most important pillars of effective on-page SEO.
I will cover the what, why and how of effective website architecture with a focus on SEO. We are going to start small so you don’t get too overwhelmed.
We’re going to start with crawling, after all before you can walk or run. You have to learn how to crawl.
Can search engines easily get around your site?
Google, Bing and Yahoo crawl your website to populate their indexes. Whether you are an individual or a business, these search engines are really important, and display results based on their crawling.
Bad or incomplete crawling can be influenced by a number of factors. [Read more…]