We create a professionally written and optimized profile on highly visible business and social media sites to dominate the top pages of Google, Yahoo, Bing and other search engines.
Content Development / Article Marketing
Our online reputation management strategy involves new content creation and wide distribution of positive content across the Web by our experienced online public relations team. We publish professionally written and expertly edited content to blogs, news sites and social media with maximum search engine visibility and authority.
According to Hubspot, companies that blog get 97 percent more Inbound links, 55 percent more website visitors and generate 88 percent more inbound leads than those who do not blog. Companies that blog have 434% more indexed pages.
Blogging frequency has a direct impact on lead generation. Companies that blog weekly get twice the number of leads of companies compares to companies that blog monthly.
According to a recent eMarketer study, 92% of internet users read reviews and 89% of people say that reviews influence their purchasing decision.
We work with you to implement a highly effective process for obtaining positive customer reviews on Google Places, Yelp, Yellow Pages and other relevant review sites. In our online world, reputation and reviews are closely linked.
We also know how to deal with negative reviews on anonymous complaint sites like RipoffReport.com, PissedConsumer, ComplaintsBoard.com, Scam.com, Thedirty.com, revenge porn websites and cheater websites.
Our experienced public relations professionals publish professionally written and search engine optimized press releases to promote and advertise your business online.
Press releases are a proven, affordable and effective way to build online awareness, drive traffic to your Website and win new clients and customers. Powered by PR Newswire, our press releases reach over 1,200 websites, generating millions of potential views from Google News, national websites like Yahoo, MarketWatch and the Business Journals, and premium news outlets like ABC, CBS, NBC, Fox, and more.
Monitoring, Reporting, Review Outreach & Response
We provide review monitoring and review management solutions for the following popular review and customer complaint sites:
- BBB Reviews
- Consumer Affairs
- Customer Lobby
- Facebook Reviews
- Google My Business / Google+ Local / Google Maps
- Insider Pages
- Judy’s Book
- Yahoo! Local
- Yellow Pages (US & Canada)
- and much more!
We provide monthly Reporting with detailed metrics so you know: who is reviewing your company, when they are reviewing, what they are saying and where they are posting their reviews. With this information, you can identify and respond to trends and allocate advertising and marketing resources more effectively.
We provide Review Outreach services to your existing clients and customers. We target those individuals who have had a positive experience with your company and direct these customers to leave reviews on the most visible online review sites for maximum impact and visibility.
We also do phone outreach, email outreach, web-based outreach on behalf of our clients.
We understand that people are far more likely to share a negative experience than a positive experience. This is human nature and it applies in both the “real” world and the online world. However, in our experience, when someone has a positive experience is asked to share that experience with others online, they are more than willing to do so.
We also provide a Response to all relevant reviews by our team of experienced online reputation management professionals. This personalized service allows us to act as a representative of your Company to acknowledge and recognize positive reviews and escalate and resolve problems posted online. This is how we can convert negative customer reviews to positive reviews.
It is important to provide a response to all relevant reviews – even negative reviews. Customers and clients do not expect perfection, but want to support companies that are engaged and involved in customer engagement. A rapid response allows a business to acknowledge and recognize positive reviews and escalate and resolve problems posted online in an effort to convert negative customer reviews to positive reviews.
We can set alerts daily, weekly or monthly upon request and change these settings easily.
We also use the most advanced search engine optimization (SEO) tactics available to move these business review sites higher in the search rankings. Customers will see dozens of positive four-star and five-star reviews from your best customers across multiple independent websites. Review optimization is one of the most powerful ways to promote your brand online and own Page 1 of Google.
Online Reputation Monitoring
We monitor the web and online conversations actively for your brand, key products and services, senior executives and more. We alert you to any online reputation management issues that require your attention, and assist in drafting response(s), if necessary.
Monthly Reporting and Metrics
We provide a comprehensive monthly report with an executive summary and month on month performance metrics so you can track progress of our online reputation management campaign. With this information you can confirm the effectiveness of our business reputation management services and strategy.
How can a company recover from an online reputation crisis?
Companies, like people, make mistakes. Great companies learn from their mistakes and emerge stronger.
For smaller companies and local businesses, word of mouth and immediate financial pressures means that an online reputation crisis can be fatal, absent a very loyal fan base. The Internet and the spread of public opinion via social media has changed the equation. Tolerance and open-mindedness is an increasingly rare commodity online.
However, there are actionable strategies and proven tactics for business reputation management. Top-rated reputation management firms help you and your company weather the storm and emerge stronger.
What should I do during an online reputation crisis?
It is helpful to establish a communications strategy prior to a crisis to provide a strong rapid response, establish accountability and minimize the impact to your business.
There are several key elements to effective monitoring during a crisis:
- Media monitoring, including television, radio, mainstream print, and specialized print
- Internet monitoring, including social media and related websites
- Stakeholder monitoring, including sentiment of employees, investors, influencers, friends, and family
- Public opinion monitoring
When preparing a response, ask and answer the following questions:
- Who is the audience?
- Who has been affected by this event?
- Who is angry or concerned?
- Who needs to be notified?
- What is the background and values of your audience?
- What are their immediate and long-term information needs and wants?
- What do media personnel want to know?
- How can your company demonstrate appropriate empathy?
- What are the facts? What happened?
- Does your company have a position on this issue?
- Are there relevant policies or values related to this issue?
- What is your company doing to solve the problem?
- What can your company do to keep this from happening again?
- Are other organizations or individuals involved and what are they saying?
- What public information is available and when will more information be available?
Generally, when responding to a crisis, use multiple channels of communication to reach the largest audience with consistent, credible messaging.
As the crisis begins to pass, and your company is no longer under a direct or immediate threat, rumors and misinformation may still be found online. Questions and concerns will linger. Asking the following questions may be helpful during this stage:
- How did this happen?
- Why did this happen?
- What steps have been taken to keep this from happening again?
It is important to compile and analyze comments and criticisms about your company’s crisis management from partners and stakeholders and analyze online and offline media coverage, including online conversations (social media pages, forums, review sites). You may determine that certain changes need to be made to policies and procedures, and
Once the crisis has concluded, advertising, marketing and public relations is essential to promote your business and strengthen your company’s brand. identity. An online reputation management campaign, including social media activity, e-newsletters, press releases, website updates, radio, print, web and television advertising can be very effective in repairing damage to brand reputation.
Do I need business reputation management if I am doing SEO?
Yes! In many ways, SEO and reputation management firms are chasing the same goal, increased visibility for your business, but there are significant differences in approach.
SEO folks usually don’t care what appears on page one, as long as it leads to the client’s website. Online public relations firms, reputation management companies, and communications experts are relentlessly focused on your company’s branding and messaging – viewing Page 1 like a billboard for your business.
Training your reputation management team on your SEO strategy will result in more effective press releases that include search-friendly titles and valuable text links. Your reputation management team should establish high quality article marketing relationships that are now very important after Google’s most recent updates.
Educating your SEO team on your overall public relations strategy is critical to helping a client establish a consistent and credible web presence. Keep all eyes focused on their shared goal of increased web traffic optimized to generate leads and convert sales, while supporting and enhancing your brand’s image across the Web and social media.
Reputation Management Statistics for Business
81% of respondents say online search results influence their perception about companies
84% of senior executives say risks to their company’s reputation had increased significantly over the past five years.
41% of companies that experienced a negative reputation event reported loss of brand value and earnings/revenue
61% reported they use Google to find a local business – 14% use Yahoo/Bing – 14% use YellowPages (YP.com) – 11% Yelp – 4% Angie’s List
91% of consumers read online reviews for local businesses
86% of people would pay more for services from a company with higher ratings and reviews
69% would not take a job with a company that had a bad reputation, even if they were unemployed!
A difference of one star in the average rating in a typical online business profile can lead to a 5–9% difference in revenues
4 out of 5 consumers have changed their minds about purchasing a recommended product or service based solely on negative information they found online
70% of global consumers trust online consumer reviews
45% share bad customer service experiences and 30% share good customer service experiences via social media
Businesses risk losing as many as 22% of customers when just one negative article is found by users considering buying their product. If three negative articles pop up in a search query, the potential for lost customers increases to 59.2%. Have four or more negative articles about your company or product appearing in Google search results? You’re likely to lose 70% of potential customers.
80% of shoppers conduct research online before making a purchase over $500.
71% of consumers change their perception of the brand after seeing a brand response to a review
58% of Americans perform online research about the products and services that they are considering purchasing.
64% of global respondents trust online search engines the most when conducting research on a business.
85% of consumers say they read up To 10 reviews – 67% of consumers said they read up to 6 reviews – 7% of consumers said they read 20+ reviews
52% of job seekers first visit a company’s online properties — website, social media, etc. to gain insight on employer brand identity and company culture
78% of online shoppers are influenced by social media. 45% say reading reviews, comments and feedback on social media influences their digital shopping behavior
69% would not take a job with a company that had a bad reputation, even if they were unemployed!
FAQs on Building Your Business Reputation
What does a reputation management company do?
A reputation management company will work with individual and business clients to promote, protect and defend their online reputation using innovative public relations techniques designed to replace negative search results with positive online content.
Why is reputation management Important?
Not so long time ago, we chose our hotels, restaurants, doctors, and lawyers based on recommendations from family and friends. Now we have hundreds, sometimes thousands of “friends” on Facebook, Instagram, Twitter and hundreds of thousands of people we never met sharing their experiences online. The crowdsourcing of reviews and recommendations and the impact of Google on how people discover and interact with a business has made online reputation management the most important marketing effort a business can make today.
How do I manage my online business reputation?
We believe every business must carefully curate their online image with the same thoughtfulness and intentionality as how they (should) treat their best customers or clients. This includes ensuring their business profiles are accurate and complete, with a correct address, phone number, hours of operation, etc., proactively seeking reviews, responding to reviews in a timely manner, and taking action based on customer feedback.
How important is reputation in business?
Reputation in business is very important and has a direct impact on the value of the business or stock price, attracting and retaining top talent, and sales. There are several factors that influence business reputation, including the quality of products/services, quality of employees, customer service, safety, innovation, financial performance, ethics/values, leadership, marketing and advertising, corporate governance, community engagement, philanthropy.
How do I check a company's reputation?
One way to find out a company’s online reputation is to do an Internet search. Type in the company name, including variations (e.g., GE and General Electric) and for small, local business, you will want to include city and/or state. You will discover social media and/or business profiles, news mentions, images, videos, government and legal records, and more.
What should a positive review say?
Short reviews with generic superlatives or negatives are more likely fake or malicious. Consider that fake reviews can be positive, but also negative, driven by unethical competitors and disgruntled former employees. Long-form reviews with specific details regarding products/services, highlighting specific employees by name or position, sharing actual dates of service or posting images are more credible and impactful.
How do you fix a company's reputation?
While many online reputation management campaigns are focused on removal of negative search results from Page 1 and/or Page 2, it is not always the best or a sustainable approach for companies who are frequently the subject of news articles and other attacks from high-profile, influential sources. In those projects, an ongoing focused and targeted approach including ongoing monthly link building and other advanced SEO strategies to support high ranking and optimal visibility of existing identified positive and neutral content and most importantly, new content.