Our experienced online reputation management services team will build a positive reputation for your business no matter who is searching for your company online – customers, clients or coworkers. We create and highlight positive content and push down damaging negative content so you can control what people see when they search for your brand online.
Our online reputation management strategy involves new content creation and wide distribution of positive content across the Web by our experienced online public relations team. We publish professionally written and expertly edited content to blogs, news sites and social media with maximum search engine visibility and authority.
According to Hubspot, companies that blog get 97% more Inbound links, 55% more website visitors and generate 88% more inbound leads than those who do not blog. Companies that blog have 434% more indexed pages.
Blogging frequency has a direct impact on lead generation. Companies that blog weekly get twice the number of leads of companies compares to companies that blog monthly.
We create a professionally written and optimized profile on highly visible business and social media sites to dominate the top pages of Google, Yahoo, Bing and other search engines.
Our experienced public relations professionals publish professionally written and search engine optimized press releases to promote and advertise your business online.
Press releases are a proven, affordable and effective way to build online awareness, drive traffic to your Website and win new clients and customers. Powered by PR Newswire, our press releases reach over 1,200 websites, generating millions of potential views from Google News, national websites like Yahoo, MarketWatch and the Business Journals, and premium news outlets like ABC, CBS, NBC, Fox, and more.
According to a recent eMarketer study, 92% of internet users read reviews and 89% of people say that reviews influence their purchasing decision.
We work with you to implement a highly effective process for obtaining positive customer reviews on Google Places, Yelp, Yellow Pages and other relevant review sites. In our online world, reputation and reviews are closely linked.
We also know how to deal with negative reviews on anonymous complaint sites like RipoffReport.com, PissedConsumer, ComplaintsBoard.com, Scam.com, Thedirty.com, revenge porn websites and cheater websites.
We provide review monitoring and review management solutions for the following popular review and customer complaint sites:
We provide monthly reporting with detailed metrics so you know: who is reviewing your company, when they are reviewing, what they are saying and where they are posting their reviews. With this information, you can identify and respond to trends and allocate advertising and marketing resources more effectively.
We provide Review Outreach services to your existing clients and customers. We target those individuals who have had a positive experience with your company and direct these customers to leave reviews on the most visible online review sites for maximum impact and visibility.
We also do phone outreach, email outreach, web-based outreach on behalf of our clients.
We understand that people are far more likely to share a negative experience than a positive experience. This is human nature and it applies in both the “real” world and the online world. However, in our experience, when someone has a positive experience is asked to share that experience with others online, they are more than willing to do so.
We also provide a Response to all relevant reviews by our team of experienced online reputation management professionals. This personalized service allows us to act as a representative of your Company to acknowledge and recognize positive reviews and escalate and resolve problems posted online. This is how we can convert negative customer reviews to positive reviews.
It is important to provide a response to all relevant reviews – even negative reviews. Customers and clients do not expect perfection, but want to support companies that are engaged and involved in customer engagement. A rapid response allows a business to acknowledge and recognize positive reviews and escalate and resolve problems posted online in an effort to convert negative customer reviews to positive reviews. We can set alerts daily, weekly or monthly upon request and change these settings easily.
We also use the most advanced search engine optimization (SEO) tactics available to move these business review sites higher in the search rankings. Customers will see dozens of positive four-star and five-star reviews from your best customers across multiple independent websites. Review optimization is one of the most powerful ways to promote your brand online and own Page 1 of Google.
Businesses risk losing as many as 22% of customers when just one negative article is found by users considering buying their product. If three negative articles pop up in a search query, the potential for lost customers increases to 59.2%. Have four or more negative articles about your company or product appearing in Google search results? You’re likely to lose 70% of potential customers.
A reputation management company will work with individual and business clients to promote, protect and defend their online reputation using innovative public relations techniques designed to replace negative search results with positive online content.
Not so long time ago, we chose our hotels, restaurants, doctors, and lawyers based on recommendations from family and friends. Now we have hundreds, sometimes thousands of “friends” on Facebook, Instagram, Twitter and hundreds of thousands of people we never met sharing their experiences online. The crowdsourcing of reviews and recommendations and the impact of Google on how people discover and interact with a business has made online reputation management the most important marketing effort a business can make today.
We believe every business must carefully curate their online image with the same thoughtfulness and intentionality as how they (should) treat their best customers or clients. This includes ensuring their business profiles are accurate and complete, with a correct address, phone number, hours of operation, etc., proactively seeking reviews, responding to reviews in a timely manner, and taking action based on customer feedback.
Reputation in business is very important and has a direct impact on the value of the business or stock price, attracting and retaining top talent, and sales. There are several factors that influence business reputation, including the quality of products/services, quality of employees, customer service, safety, innovation, financial performance, ethics/values, leadership, marketing and advertising, corporate governance, community engagement, philanthropy.
One way to find out a company’s online reputation is to do an Internet search. Type in the company name, including variations (e.g., GE and General Electric) and for small, local business, you will want to include city and/or state. You will discover social media and/or business profiles, news mentions, images, videos, government and legal records, and more.
Short reviews with generic superlatives or negatives are more likely fake or malicious. Consider that fake reviews can be positive, but also negative, driven by unethical competitors and disgruntled former employees. Long-form reviews with specific details regarding products/services, highlighting specific employees by name or position, sharing actual dates of service or posting images are more credible and impactful.
While many online reputation management campaigns are focused on removal of negative search results from Page 1 and/or Page 2, it is not always the best or a sustainable approach for companies who are frequently the subject of news articles and other attacks from high-profile, influential sources. In those projects, an ongoing focused and targeted approach including ongoing monthly link building and other advanced SEO strategies to support high ranking and optimal visibility of existing identified positive and neutral content and most importantly, new content.