SEO Tips and Strategies
The hardest aspect of starting SEO for a financial adviser is letting go of some of your outbound marketing strategies. It’s a fact that marketing activities like social media and SEO (search engine optimization) are a much better way to spend your marketing dollars. In fact, a 2011 study by Kelton Research/Bazaarvoice found that 83 percent of consumers say that it would be important to read user-generated content before making a decision about banking or other financial services. One trick with user-generated reviews is don’t expect a client to post a review on their own (unless they’ve had a bad experience; people like to talk about their bad experiences). Encourage your satisfied clients to leave reviews of you, without any incentive to make it ethical.
There are a variety of SEO tactics that can be beneficial to a financial adviser. Read on to find out a few of them:
Blog About Your Services: Yes, people want to read financial services blogs! Make it fun and interesting and you’ll find that you soon have a following of readers, outside of your immediate family. In fact, blogging will do more than just give you a writing outlet. Blogging will enhance your SEO too. The more you blog, the more indexed pages your Web site will have, making it easier for search engines to read your Web site. You’ll get more traction.
Utilize Social Media: According to survey by LinkedIn, about one-third of financial advisers find social media a “significant” aspect of their marketing strategies. The study concludes that social media use will grow incredibly for financial advisers. Not only is social media use a great way to network, but it will impact your SEO too. Search engines understand that social media pages are related to certain Web sites, and it’s a part of Google’s algorithm to give weight to that fact. So keep posting and sharing on LinkedIn, Facebook and Twitter to help enhance your Web site.
Hire the Best SEO Company: When in doubt, hire an expert. An SEO firm will be able to focus on most aspects of an online marketing campaign, including SEO. Choose a firm that boasts strong writing and experience in financial services. The better your SEO company understands your business, the better it will be for your business. As a New York SEO company, we get to work with a lot of financial services firms and have a unique understanding of how to make the most of your SEO and online marketing budget .