Reputation Rhino is a New York SEO company specializing in SEO for Lawyers. We will help your legal practice increase targeted traffic, achieve top rankings on relevant keywords, increase calls from prospective clients and generate leads.

Did you know the top 10 organic search results receive 89% of all clicks?

SEO marketing for attorneys has become increasingly competitive and you don’t want your practice to be left behind. A recent marketing study showed that 72% of potential clients hire the first attorney they speak with. Choose an experienced law firm SEO company to help you achieve and maintain top Google rankings

Search Engine Optimization (SEO) for Lawyers is the process used to enhance the online visibility of your practice to increase targeted traffic, achieve top rankings on agreed upon keywords and increase calls, leads and inquiries from website visitors.

Keyword research, on-site optimization (optimized design, user experience, content quality / relevance, information architecture), technical SEO (structured data, meta tags, site speed), off-site optimization (link building and establishing authority), monitoring and measurement all must work together for SEO to be successful for your law firm Website.

  • 32%
    In the recently published American Bar Association (ABA) Tech Report 2020 32% percent of respondents had clients retain them through their website, including 36% of both solos and respondents in firms of 10-49 lawyers, and 39% of lawyers in firms of 2-9 lawyers.
  • 96%
    According to a recent article in the National Law Review, 96% of people seeking legal advice use a search engine in their research process and 74% of consumers visit a law firm’s website to take action. Is your website built for lead conversion?
Contact us today! Find out why Reputation Rhino should be your legal SEO company.

What is Lawyer SEO?

Lawyers SEO has evolved to become the powerful and effective digital marketing strategy to attract new patients in every local market.

SEO works to improve and optimize online content to rank higher on different search engines.


How Does SEO Work?

To improve the organic presence of your Lawyers Website on Google and other search engines, our award-winning SEO company offers a range of services including the following:

  • On page optimization following ethical (white-hat) SEO techniques
  • Targeting a combination of category, product/service and location related keywords
  • Integrating relevant content on-page and off-page for targeted keywords
  • Building your Lawyers brand online through offsite optimization
  • Link building

On-Page Optimization

Top search engine rankings are achieved through a combination of on-page and off-page activities on an ongoing basis. On-page optimization refers to improvements in our top-rated legal SEO company will make to your legal website to help Google and other search engines recognize your website for the most important keywords for your business.

Examples of on-page activities include:

  • HTML code repair
  • Improve Internal Linking
  • Quote and Underline Keywords in content area.
  • Review of content on page with proximity and prominence factors.
  • Incorporate Title, Description and keywords to each important page.
  • Sitemap creation and submission (ROR, XML, TXT)
  • Check for broken links and repair them.
  • Web page and Image Optimization
  • Meta Tags analysis and Keyword density
  • Integrate client feedback and reviews form on website, etc.
On-Page Search Engine Optimization

Off-Page Optimization

Off-page optimization is how our NYC SEO company will improve the authority of your website through external activities to help Google and other search engines recognize your site as high quality and authoritative.
Off-Page Search Engine Optimization

Examples of off-page optimization activities include:

  • Local Submission
  • Business Listings
  • Search Engine submissions
  • Directory Submissions
  • Article submissions
  • Blog post submissions
  • Press release submissions
  • Link building – one way, two way, three way
  • Creation and Submission of RSS Feeds
  • Bookmarking and tagging
  • Create profile pages

SEO Analytics and Measurement

We use Google Analytics for monitoring website traffic and ranking position for our legal SEO activities.

Google Analytics can track anything from referring source and referring keyword through lead conversion. Using Google Analytics we can determine the following:

  • Total number of unique visitors to the website
  • The number of enquiries or leads generated by our activities
  • Referring source for site visitors along with keyword identification
  • User demographics
  • Goal setting and tracking drilling down to conversion ratio.
  • Average page views per unique user
  • Cost Per Click against organic search generated visitor conversions

We evaluate conversion ratios and SEO effectiveness using these metrics:

  • Total number of inquiries and inbound emails originating from organic search
  • Total number of unique visitors generated through organic search
SEO Analytics

SEO For Lawyers – Why Does it Matter?

82% of business owners see SEO as a more effective way to advertise. Why? Because it’s organic and people trust organic search results more than advertising.

Each SEO campaign requires a strategic approach to setup and optimization, but once you’ve reached optimal rankings you’re getting more leads to your practice on a daily basis. Can paid ads give you the same results? Not without paying several dollars or more for each click.

How is SEO for Lawyers Different from Traditional Marketing?

Lawyers need their services to show up on Google for local searches. Things like “car accident lawyer in Chicago,” or “personal injury attorney in Dallas.”

To rank for service-related searches, you need help from an experienced team who know how to do SEO for Lawyers websites. Traditional marketing relies on “let the customer come to you” and is very hard to measure. SEO helps put your business in front of your prospective patients when they are looking for the services you offer and the path from Website visit to lead to appointment booking call all be accurately and reliably measured with available online tools.

In addition, lawyers have special self-regulatory requirements that do not apply in other industries. For example, in the State of New York, Rule 1.0(c) of the New York Rules of Professional Conduct defines computer-accessed communications as any electronic communications made by or on behalf of a lawyer or law firm, including:

  • Websites / Blogs
  • Chat Rooms
  • Forums / Comments
  • E-mail / Instant messaging
  • Banner Ads
  • Pay Per Click Advertising

A New York attorney or law firm is required to pre-approve any advertisement, including websites, and they must retain a copy of the website for at least one year. A copy of the contents of any website are required to be preserved upon the initial publication of the website, upon any major redesign, or upon a meaningful and extensive change in the content, according to Rule 7.1(k). According to Rule 7.1(e), a testimonial or review posted on an attorney website cannot be false or misleading, the information must be able to be factually verifiable, and it must include a disclaimer that says "Prior results do not guarantee a similar outcome.“

In May 2016, The NJ Supreme Court Committee on Attorney Advertising issued a warning about “Super Lawyers,” “Rising Stars,” Best Lawyers,” and similar designations, requiring a special disclaimer and appropriate context and limiting how attorneys and law firms may promote themselves online.

Wouldn’t be nice to find an SEO company that knows all this?

Tips for Your Legal SEO Strategy

Improve your legal SEO with a straightforward, strategic process.

  • Add Relevant Keywords
  • You have to determine the keywords you need to rank for, but how? Start by thinking about your main services and then determine what subtopics people might be looking for answers to. If you are an attorney trying to rank in a competitive market like Los Angeles, your keywords might be “divorce lawyer los angeles” and some related keywords might be “los angeles divorce attorney,” or “best divorce lawyer los angeles”. Long-tail keywords could also be used for expanding content and optimizing your blog with questions and answers to queries like “how much does a divorce cost in LA?” or “how much does a divorce attorney cost in California?”

  • Optimize for Local Searches
  • Think local first. Optimizing for your location means getting your Google My Business listing to the top of the Google Map Pack, and lawyer SEO means getting your website to the top of “Lawyers in [CITY NAME].”

  • Start Blogging
  • Blogging allows you to accrue authority and rankings by displaying your knowledge on a variety of legal topics. You’ll be able to rank for additional keywords and long-tail keywords that will get more visitors to your website leading to more appointments. Companies that blog get 55% more website visitors and 97% more links to their websites than businesses that don't. In the 2020 Tech Survey mentioned earlier, the ABA reports 46% of lawyers with their own legal topic blog report at least one client has retained them as a result of their blog.

  • Earn High Quality Back Links
  • Create high-quality content that gets shared and reposted. This will result in your website getting backlinks, which are a valuable ranking signal for Google. Backlinks are a vote of confidence in the eyes of Google. They are important when building a brand and getting new pages to rank faster.

  • Optimize Your Profile on Google My Business
  • Keeping up with your Google My Business profile will provide immediate benefit for your law firm brand. Adding photos, videos, a well-written business description, gaining reviews on attorney review sites including, Avvo, Super Lawyers, Best Lawyers, and more, and highlighting your legal services are critically important for getting higher Google map rankings.

The Importance of Local SEO for Lawyers

According to Search Engine Watch, 90% of Internet users choose a business on the first page of search results. Lawyers SEO marketing has never been more vital as a way to book more consultations with qualified clients and take your legal practice to the next level. Social media marketing is great when it comes to referral traffic and increasing your overall brand footprint, but search engine optimization is the fuel that powers your marketing engine, especially on the local level.

Local SEO requires more than verifying a Google Maps listing and calling it a day. You need to have a review generation strategy in place so you can acquire positive reviews attorney review sites including, Avvo, Super Lawyers, Best Lawyers, and more, and remain at the top of Google’s local Map Pack.

Online reviews are more important than ever, and no one understanding Online Reputation Management better than Reputation Rhino. According to the Clio 2017 Legal Trends Report, 62 percent of legal services consumers get a referral from a friend, family member or another attorney, but what do you think they do after they get the referral? They check Google.

Trust but verify, right?

88 percent of legal consumers consider an attorney’s “reputation” one of the top two hiring factors. “Ninety-five percent of consumers said that reviews help them determine which attorney to hire,” according to a product manager at Martindale-Hubbell focusing on ratings and reviews. “Of that group, 83 percent said they check reviews as the first thing that they do in finding an attorney.”

Choose Reputation Rhino as the Best Lawyer SEO company to Increase Your Revenue

Landing on Page 1 for the keywords that matter may seem impossible, but it’s a lot easier when you have an experienced legal SEO company on your side. Increasing your search rankings will increase revenue for your legal practice.

Before we start implementing a new project for a new legal SEO client we need to first understand your current performance and the gap between your business and your top competitors.

Until we’ve completed this SEO audit, it’s not possible to understand exactly what work is needed and what level of investment is required to see SEO results. What the audit gives us is a roadmap of our Legal SEO strategy, helping inform exactly what we need to focus on to increase the amount of leads you generate online.

By using detailed analytics and goal tracking, you’ll be able to measure the effectiveness of your SEO campaign on a daily basis. You will see more phone calls increase, more web leads and more appointment bookings as your local rankings improve.

Contact us today to learn more about Reputation Rhino and our affordable Legal SEO services designed to increase leads, grow your revenue and outrank your competitors.

FAQs for Lawyers SEO

What is Attorney SEO?

Attorney SEO is the process of ranking a legal office locally in Google. Your goal should be to rank for “near me” searches as well as “Lawyers in [city name]” or “Attorneys in [city name]”.

Is “SEO for Lawyers” still important?

SEO for Lawyers is very important. Referrals and word of mouth used to be the way to build a legal practice, but not anymore, although emails and event sponsorship remain powerful marketing tools, Google is the largest single referral source for attorneys.

People are searching for legal services every day, and you want to show up on Page 1 in your local market. SEO involves on-page improvements, backlink acquisition, blog posting, and Google My Business optimization, among many other ranking factors, and as more and more clients look to Google first every lawyer and law firm needs to allocate a portion of their marketing budget to building a strong online brand identity.

What are the benefits of SEO for lawyers?

When your website ranks higher on Google, more people will see your practice. Most prospective client searches begin and end on Page 1, and if you can get to Page 1 by adopting the best attorney SEO strategies you will receive more phone calls, email inquiries and book more consultations from qualified clients.

How much does SEO cost for Lawyers?

The cost of SEO services for lawyers depend on a number of factors. There is no one size fits all for SEO and “affordable SEO services” that find their way to your inbox every day often means cheap, low-quality, outsourced work.

If you are in a particularly competitive local market for lawyers (and most local markets are extremely competitive), the ranking process will take more time and require more content and backlinks – and this will mean you will need a higher budget to rank on Page 1. However, there are a variety of strategies we have perfected over the years to make your attorney SEO strategy cost-effective and focused on delivery as massive ROI. To find out more, contact us today!

Contact Us Today!

Your information is 100% confidential

    Call an Expert 888-975-3331

    • Your Reputation is Our Business

      Our clients’ interests always come first. This is how we will always measure our own success.

    • Excellence, Innovation, and Teamwork

      We deliver outstanding work and unmatched creativity. We do not advertise and we rely solely on client relationships and referrals to grow our business.

    • Proven Track Record

      We are an award-winning digital agency with over nine years of experience managing the most challenging public relations projects in the world.

    • Private and Confidential

      We are a trusted advisor to high profile clients, including Hollywood celebrities, members of Congress and C-suite-level business executives.