Boost Your Website Traffic and Reach More Clients using SEO For Home Improvement
Convert Qualified Leads, Increase Visibility and Rank Higher In Search Results
Rank Higher In The Search Results, Increase Visibility, And Convert More Leads into Home Repair clients
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SEO Expert today
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Why Do Home Improvement Companies Need SEO?
Home improvement companies have learned that convenience and customer satisfaction on home projects are more important than ever.
As home improvement projects and repair demands increase, companies are left vying for business in highly competitive local markets. Things like workmanship, availability, financing options, and customer service set one another apart making SEO marketing increasingly important to tap into for business to continue pouring in.
What is SEO for Home Improvement?
Home Improvement SEO is a powerful and effective digital marketing strategy designed to improve the online visibility and growth of your business.
It is used to generate potential and repeat clients in your local market by improving & optimizing online content to outrank local competition on Google and other search engines.
Online visibility is crucial in outranking and outperforming the competition for home improvement and repair jobs – especially locally.
SEO helps put your business in front of eager homeowners looking for a reliable, skilled home improvement company to help them tackle jobs they need done with a clear path from website visit to consultation.
There is a clear demand for quick, online ways to get in touch with businesses.
64%
of homeowners search for appliance repair online
65%
of home remodeling customers look for services online
67%
of lawn care customers read online reviews before choosing a service
75%
of pest control customers look online before scheduling
Make It Easier For Customers to Find
Your Home Improvement Company Online
Home improvement Search Engine Optimization (SEO) strategies are designed to enhance and build the online visibility of your business by increasing targeted traffic, achieving top rankings on agreed upon keywords and generating more calls, online inquiries and consultations.
If you think for one moment your home improvement or repair business doesn’t need SEO, you’re entirely wrong.
SEO marketing has become increasingly competitive for home improvement companies, especially with methods of outreach and saturation in local markets… And you don’t want your company to be left behind because you aren’t utilizing the right digital marketing tools to boost your business!
GET YOUR CONTENT TO THE TOP OF PAGE 1
Search Engine Optimization: What is it and How Does it Work?
We don’t guess, or throw darts at the wall with the SEO for your home improvement business. At Reputation Rhino, our proven SEO strategies are backed by thorough research and scientifically-tested data—guaranteeing you results every time.
SEO works to improve and optimize online content to rank higher on different search engines through:
- Keyword research and optimization
- On-site optimization
- Technical SEO
- Off-site optimization
- Monitoring and measurement
Our award-winning SEO company offers every solution you need to grow your organic online reach to online traffic in turn, building your revenue.
On Page Optimization To Covert More Leads
Keyword Research and Targeting To Reach The Right Audience
Offsite Brand Building Techniques To Raise Awareness
Link Building To Become An Authority Site
Establish Trust and Authority
Enhance Online Visibility to Leads and Clients
6 Tips for Your Home Repair SEO Strategy
Improve your Home Improvement SEO with a straightforward, strategic process
Choose the Best Keywords
Determine the keywords you need to get to the top of page 1 by thinking about your brand and what people might consider searching for. If you are a contractor trying to rank in a competitive market like Greenwich, your broad-search keywords might be “home remodeling Greenwich” and niche keywords like “deck repair Greenwich,” or “pool maintenance Greenwich,” to hone in on the ideal range of potential clients you’d like to target. Of course, you must rank on the top of page 1 for your brand name, so don’t exclude it from your keywords.
Dominate Local Search
Increase your Home Improvement company’s rank by optimizing for local searches. Optimizing for your location means getting your Google My Business listing to rank at the very top of the Google Map pack.
Go Mobile
Google favors websites that prioritize the user experience on mobile devices than websites that are not optimized for mobile. If you don’t know whether your website is mobile-friendly, Google offers a free Mobile Friendly Test that allows you to see how well your site runs on a mobile device.
Create Quality Content
Home Repair websites generally highlight basic services on a few pages that are high-level. The only problem is that every other home repair company has the exact same content. By showcasing unique content, you’ll see your business rank higher than those showcasing duplicate content. Home repair search engine optimization can help implement dynamic content on your website or expand your blog to rank for the keywords that matter most.
Using Schema for Home Repair Companies
If you are wondering how to increase SEO for home repair companies, structured data is the way to go. You can even test how things will look once implemented using the Google Structured Data Testing Tool.
Google and other search engines use Schema.org as a preferred structured markup to make it easier for its crawlers to scan pages and deliver relevant search results for users. We recommend using the JSON-LD format, Google also recommends this, which is included as a block of script in the head of your page. If you don’t have this format, there are other options available to align your current content structure.
For home repair companies, the LocalBusiness markup is recommended and you can get more specific with HomeAndConstructionBusiness, HVACBusiness, and more. You can include the address, opening hours, aggregate rating, and more.
Optimize Google My Business
Keeping up with your Google My Business profile will provide immediate benefit for your brand. Adding before and after photos, videos, a well-written business description, gaining positive online reviews, and highlighting your company’s special offers will generate higher Google Maps rankings.
Get expert help in growing and scaling your online research and content strategies.
How is SEO for Home Improvement Companies Different from Traditional Marketing?
Unlike online marketing, traditional marketing had the idea that with minimal contact, customers should just come to you. That “sit and wait” tactic simply doesn’t cut it anymore.
To produce a larger client list, you need an effective SEO strategy to get and stay in front of customers that are searching for services & solutions offered by your home improvement or repair business.
Modernization has forced businesses to consider the various technological advancements they can leverage to reach their prospective population.
With the evolution of marketing trends over the years, it’s important to note what tools and tactics have evolved to keep your business top-of-mind.
Being searchable online is paramount. The companies that are implementing strategic SEO and outranking the competition are achieving far greater results, winning more business, and outshining in their markets on Google.
However, online climates are always changing, and to remain in the top spot, a fresh updated SEO approach can create a path to winning the number one spot at the top of the search results.
Reputation Rhino’s Approach
To SEO for Home Improvement
To improve the organic presence of your home repair website on Google and other search engines, our award-winning SEO company offers a range of services including the following: https://www.reputationrhino.com/seo/
On-Page Optimization
The highest search engine rankings are achieved through a combination of on-page and off-page activities on an ongoing basis. On-page optimization refers to improvements our top-rated home improvement SEO company will make to your home improvement website to help Google and other search engines recognize your website for the most important keywords for your business.
Examples of on-page activities include:
- HTML code repair
- Improve internal linking
- Quote and underline keywords in content area
- Review of content on page with proximity and prominence factors.
- Incorporate title, description, and keywords to each important page.
- Sitemap creation and submission (ROR, XML, TXT)
- Check and repair broken links
- Web page and image Optimization
- Meta tags analysis and keyword density
- Integrate customer and user feedback form on website, etc.
Off-Page Optimization
Off-page optimization is how our renowned SEO company will improve the authority of your website through external activities to help Google and other search engines recognize your site as high quality and authoritative.
Examples of off-page optimization activities include:
- Local Submission
- Business Listings
- Search Engine submissions
- Directory Submissions
- Article submissions
- Blog post submissions
- Press release submissions
- Link building – one way, two way, three way
- Creation and Submission of RSS Feeds
- Bookmarking and tagging
- Create profile pages
SEO Analytics and Measurement
The team at Reputation Rhino uses Google Analytics for monitoring website traffic and ranking position for Home Improvement SEO services.
Google Analytics can track anything dealing with referring source and keyword through lead conversion. By using Google Analytics, we can determine the following:
- Total number of unique visitors to the website
- The number of enquiries or leads generated by our activities
- Referring source for site visitors along with keyword identification
- User demographics
- Goal setting and tracking drilling down to conversion ratio.
- Average page views per unique user
- Cost Per Click against organic search generated visitor conversions
The Importance of Local SEO for Home Improvement & Repair
Local SEO has never been more vital as a way to schedule more appointments and take your home improvement marketing to the next level.
Social media marketing is a helpful asset to promote service and special offers, but search engine optimization is the ticket to turbocharge your company’s revenue — especially on the local level.
Local SEO requires more than verifying a Google Maps listing and hoping for the best. You need to have a review generation strategy in place so you can acquire positive reviews and remain at the top of Google’s local map pack.
Online reviews are more important than ever, did you know that negative reviews have convinced 94 percent of consumers to avoid a business?
Social media marketing is a helpful asset to promote service and special offers, but search engine optimization is the ticket to turbocharge your company’s revenue — especially on the local level.
Luckily, no one understands online reputation management better than Reputation Rhino.
That’s a large percentage of the population relying on others’ experiences to base their decisions off of when it comes to booking with a home improvement and repair company or individual. Make sure you choose a team that understands the importance of meshing online review management and a strong SEO campaign together to produce a winning brand story online for your business.
We Help You Build and Repair: Choose Reputation Rhino As the Best SEO Company to Increase Your Home Repair & Improvement
By increasing your search rankings, you can increase visibility and reach more home improvement or repair seekers. More customers, and zealous customers that tell their friends, generate more revenue for your company. Of course, landing on Page 1 for the keywords that matter may seem impossible, but it’s a lot easier when you have an experienced SEO company on your side.
Before we start implementing a new SEO campaign for a new home improvement or repair client, we complete a SEO audit in order to understand your current performance and the gap between your business and your top competitors. We use the results of this audit to create a roadmap of your SEO strategy, helping inform exactly what we need to focus on to increase the amount of leads you generate online.
By using detailed analytics and goal tracking, we’ll measure the effectiveness of your SEO campaign on a daily basis. You will see more phone calls increase, more web leads and more informed buyers as your local rankings improve.
Are You Ready To Build Out An SEO Strategy That Blows Past Your Competition and Puts You At the
Top of Page 1 On Google?
Reputation Rhino is a New York based SEO company that will help you increase leads, outrank & stand out from the competition, create a winning strategy, and provide expert reputation management to boost your online presence.
Yes! I want my business to rank on Page 1!
Reputation Rhino's Team of Award-Winning SEO Experts will help you stay relevant and in your targeted audience’s searches, promote a positive online image, and produce more high-quality leads that drive sales.
Your information will always be safe with us. Clicking this button will open a box to input contact information details.