Reputation Rhino is a New York SEO company specializing in SEO for Restaurants. We will help your restaurant increase targeted traffic, achieve top rankings on relevant keywords, increase calls and customer orders and generate more reservations.
Restaurant SEO marketing has become increasingly competitive and you don’t want your dining estatblishment to be left behind. Choose an experienced restaurant SEO company to help you achieve and maintain top Google rankings.
The COVID-19 pandemic has been devastating for the restaurant industry. According to the National Restaurant Association, 87% of full-service restaurants in the United States reported an average 36% drop in sales. Mandatory closures, work from home and capacity limits contributed to $130 billion in lost sales compared to the previous year and hundreds of thousands of employees have lost their jobs.
A bright spot in the restaurant industry is the creativity and determination shown by many restaurant owners to pivot and shift to an online delivery or contactless delivery model, and even as we emerge from the crisis, many of these technological innovations are here to stay.
Restaurant owners also have learned that customer loyalty and convenience are more important than ever, and customers with a mobile phone and a strong WiFi connection are driving restaurant revenue. 72% of online searches for restaurants take place on mobile devices.
How easy it for customers to find your restaurant online?
Search Engine Optimization (SEO) for Restaurants is the process used to enhance the online visibility of your business to increase targeted traffic, achieve top rankings on agreed upon keywords and increase calls, reservations and online orders from website visitors.
Keyword research, on-site optimization (optimized design, user experience, content quality / relevance, information architecture), technical SEO (structured data, meta tags, site speed), off-site optimization (link building and establishing authority), monitoring and measurement all must work together for SEO to work for your restaurant Website.
According to Upserve:
- 90% of guests research a restaurant before dining – more than any other business type.
- 57% of those guests reviewed a restaurant website before selecting where to dine.
- 33% view other guests’ reviews before dining.
What is Restaurant SEO?
Restaurant SEO has evolved to become the powerful and effective digital marketing strategy to attract new customers in every local market.
SEO works to improve and optimize online content to rank higher on different search engines.
How Does SEO Work?
To improve the organic presence of your Restaurant Website on Google and other search engines, our award-winning SEO company offers a range of services including the following:
- On page optimization following ethical (white-hat) SEO techniques
- Targeting a combination of category, product/service and location related keywords
- Integrating relevant content on-page and off-page for targeted keywords
- Building your Restaurant brand online through offsite optimization
- Link building
Top search engine rankings are achieved through a combination of on-page and off-page activities on an ongoing basis. On-page optimization refers to improvements in our top-rated restaurant SEO company will make to your restaurant website to help Google and other search engines recognize your website for the most important keywords for your business.
Examples of on-page activities include:
- HTML code repair
- Improve Internal Linking
- Quote and Underline Keywords in content area.
- Review of content on page with proximity and prominence factors.
- Incorporate Title, Description and keywords to each important page.
- Sitemap creation and submission (ROR, XML, TXT)
- Check for broken links and repair them.
- Web page and Image Optimization
- Meta Tags analysis and Keyword density
- Integrate customer and user feedback form on website, etc.
Off-page optimization is how our NYC SEO company will improve the authority of your website through external activities to help Google and other search engines recognize your site as high quality and authoritative.
Examples of off-page optimization activities include:
- Local Submission
- Business Listings
- Search Engine submissions
- Directory Submissions
- Article submissions
- Blog post submissions
- Press release submissions
- Link building – one way, two way, three way
- Creation and Submission of RSS Feeds
- Bookmarking and tagging
- Create profile pages
SEO Analytics and Measurement
We use Google Analytics for monitoring website traffic and ranking position for our restaurant SEO activities.
Google Analytics can track anything from referring source and referring keyword through lead conversion. Using Google Analytics we can determine the following:
- Total number of unique visitors to the website
- The number of enquiries or leads generated by our activities
- Referring source for site visitors along with keyword identification
- User demographics
- Goal setting and tracking drilling down to conversion ratio.
- Average page views per unique user
- Cost Per Click against organic search generated visitor conversions
We evaluate conversion ratios and SEO effectiveness using these metrics:
- Total number of inquiries and inbound emails originating from organic search
- Total number of unique visitors generated through organic search
SEO For Restaurants – Why Does it Matter?
82% of business owners see SEO as more effective than traditional advertising. Why? Because people trust organic search results more than advertising.
Restaurant search engine optimization requires setup and ongoing efforts to maintain and improve results, but once you’ve reached high rankings you’re getting more website visitors on a daily basis. Can paid ads give you the same results? Not without paying several dollars or more for each click.
How is SEO for Restaurants Different from Traditional Marketing?
Restaurants need to show up on Google for local searches. Things like “best deep dish pizza in Chicago” or “sushi in San Antonio” or “Thai restaurant near me”.
To rank for location-based restaurant searches, you need help from an experienced team who understand SEO for restaurant websites. SEO helps put your business in front of hungry customers looking for a great place to eat and the path from Website visit to reservations and bookings can all be accurately and reliably measured with available online tools.
7 Tips for Your Restaurant SEO Strategy
Improve your restaurant SEO with a straightforward, strategic process.
- Add Relevant Keywords
- Dominate Local Search
- Go Mobile
- Optimize for Voice
- Engage with Customers on Social Media
- Schema for Restaurants
- Take Advantage of Google My Business
You have to determine the keywords you need to rank for, but how? Start by thinking about your brand and what people might be searching for. If you are a restaurant trying to rank in a competitive market like Miami, your broad-search keywords might be “restaurant miami” and some niche keywords might be “cuban restaurant miami,” or “best cuban restaurant miami” and, of course, you must rank on the top of Page 1 for your restaurant brand name.
If you are to rank your bar or restaurant, you must optimize for local searches. Optimizing for your location means getting your Google My Business listing to the top of the Google Map Pack, and getting your website to the top of “restaurant in [CITY NAME].”
Google loves Websites that prioritize the user experience on mobile devices. Google will rank sites that are mobile-friendly higher than sites that are not. If you don’t know if your website is mobile-friendly, it’s not too late to fix, Google offers a free Mobile Friendly Test now.
Ok Google. Hi Alexa. Good Morning Siri. The world is (quickly) moving to voice-based search, and tech-savvy customers are increasingly talking (rather than typing) their queries. PWC reports that 71% of respondents would prefer to use voice-activated search than physically typing their queries. A voice strategy involves optimizing for featured snippets, understanding how user intent drives visitors to your website, and thinking about long-tail keywords and questions (and answers) that make voice search so popular and generate interest in your restaurant website.
A recent study by MGH found that 45% of diners in the US have tried a restaurant because of its posts on social media. Facebook and Instagram are highly visual social media platforms and are a perfect showcase for food and drink videos and photography and highlighting happy guests. Social media is also a great way to share promotions, events, new menu items and more. Because social content is so shareable, restaurants can build loyalty with existing customers and attract new guests.
Google and other search engines use Schema.org as a preferred structured markup to make it easier for its crawlers to scan pages and deliver relevant search results for users. Google recommends the JSON-LD format, this is included as a block of script in the head of your page. You might want to see if you could use JSON in combination with the structure of your current content. Another option is RDFa, and then Microdata both of which are expressed as in line properties in the body of your page.
For restaurants, the restaurant schema markup is available under the Food Establishment category, as part of the Local Business schema. You can include Address, Opening Hours, Aggregate Rating, and Menu Schema. If you are wondering how to increase SEO for restaurants, structured data is the way to go. You can test how things will look once implemented using the Google Structured Data Testing Tool.
Keeping up with your Google My Business profile will provide immediate benefit for your brand. Adding food photos, videos by the chef or staff, a well-written business description, gaining reviews, and highlighting your restaurant special offers and events are hugely important for getting higher map rankings.
The Importance of Local SEO for Restaurants
88% of people who do a local search on their phone visit that establishment the same day. Restaurant SEO marketing has never been more vital as a way to book more appointments and take your restaurant to the next level.
Social media marketing is great when it comes to referral traffic and increasing your overall brand footprint, but search engine optimization is the fuel that powers your restaurant revenue forward, especially on the local level.
Local SEO requires more than verifying a Google Maps listing and calling it a day. You need to have a review generation strategy in place so you can acquire positive reviews and remain at the top of Google’s local map pack.
Online reviews are more important than ever, and no one understanding Online Reputation Management better than Reputation Rhino. ReviewTrackers research found that 33 percent of diners would not eat in a restaurant with an average online rating is lower than 4-stars on review sites like Yelp, TripAdvisor, Facebook, or Google.
Choose Reputation Rhino as the Best Restaurant SEO Company to Increase Your Revenue
Landing on Page 1 for the keywords that matter may seem impossible, but it’s a lot easier when you have an experienced restaurant SEO company on your side. Increasing your search rankings will increase sales and revenue for your restaurant.
Before we start implementing a new project for a new restaurant SEO client we need to first understand your current performance and the gap between your restaurant and your top competitors.
Until we’ve completed this SEO audit, it’s not possible to understand exactly what work is needed and what level of investment is required to see meaningful and measurable SEO results. What the audit gives us is a roadmap of our Restaurant SEO strategy, helping inform exactly what we need to focus on to increase the amount of leads you generate online.
By using detailed analytics and goal tracking, you’ll be able to measure the effectiveness of your SEO campaign on a daily basis. You will see more phone calls increase, more reservations and more online orders as your local rankings improve.
Contact us today to learn more about Reputation Rhino and our affordable Restaurant SEO services designed to increase leads, grow your revenue and outrank your competitors.