Reputation Rhino is a New York SEO company specializing in SEO for dentists. We will help your dental practice increase targeted traffic, achieve top rankings on relevant keywords, increase calls and generate leads.
Dentist SEO marketing has become increasingly competitive and you don’t want your practice to be left behind. Choose an experienced dental SEO company to help you achieve and maintain top Google rankings.
Search Engine Optimization (SEO) for dentists is the process used to enhance the online visibility of your business to increase targeted traffic, achieve top rankings on agreed upon keywords and increase calls, leads and inquiries from website visitors.
Keyword research, on-site optimization (optimized design, user experience, content quality / relevance, information architecture), technical SEO (structured data, meta tags, site speed), off-site optimization (link building and establishing authority), monitoring and measurement all must work together for SEO to work for your dental Website.
A recent research report from Google shows that patients are searching are going online to examine their health care options before making a decision on choosing a doctor or healthcare provider:
77%77% of prospective patients research using an online search engine
76%76% of prospective patients research by visiting a healthcare provider’s website
52%52% use general health information sites for research
44%44% of patients searching on a mobile device end up scheduling an appointment.
What is Dentist SEO?
Dentist SEO has evolved to become the powerful and effective digital marketing strategy to attract new patients in every local market.
SEO works to improve and optimize online content to rank higher on different search engines.
How Does SEO Work?
To improve the organic presence of your Dentist Website on Google and other search engines, our award-winning SEO company offers a range of services including the following:
- On page optimization following ethical (white-hat) SEO techniques
- Targeting a combination of category, product/service and location related keywords
- Integrating relevant content on-page and off-page for targeted keywords
- Building your Dentist brand online through offsite optimization
- Link building
Top search engine rankings are achieved through a combination of on-page and off-page activities on an ongoing basis. On-page optimization refers to improvements in our top-rated dental SEO company will make to your dental website to help Google and other search engines recognize your website for the most important keywords for your business.
Examples of on-page activities include:
- HTML code repair
- Improve Internal Linking
- Quote and Underline Keywords in content area.
- Review of content on page with proximity and prominence factors.
- Incorporate Title, Description and keywords to each important page.
- Sitemap creation and submission (ROR, XML, TXT)
- Check for broken links and repair them.
- Web page and Image Optimization
- Meta Tags analysis and Keyword density
- Integrate customer and user feedback form on website, etc.
Off-page optimization is how our NYC SEO company will improve the authority of your website through external activities to help Google and other search engines recognize your site as high quality and authoritative.
Examples of off-page optimization activities include:
- Local Submission
- Business Listings
- Search Engine submissions
- Directory Submissions
- Article submissions
- Blog post submissions
- Press release submissions
- Link building – one way, two way, three way
- Creation and Submission of RSS Feeds
- Bookmarking and tagging
- Create profile pages
SEO Analytics and Measurement
We use Google Analytics for monitoring website traffic and ranking position for our dental SEO activities.
Google Analytics can track anything from referring source and referring keyword through lead conversion. Using Google Analytics we can determine the following:
- Total number of unique visitors to the website
- The number of enquiries or leads generated by our activities
- Referring source for site visitors along with keyword identification
- User demographics
- Goal setting and tracking drilling down to conversion ratio.
- Average page views per unique user
- Cost Per Click against organic search generated visitor conversions
We evaluate conversion ratios and SEO effectiveness using these metrics:
- Total number of inquiries and inbound emails originating from organic search
- Total number of unique visitors generated through organic search
SEO For Dentists – Why Does it Matter?
82% of business owners see SEO as a more effective way to advertise. Why? Because it’s organic and people trust organic search results more than advertising.
Each SEO campaign requires setup and finetuning, but once you’ve reached optimal rankings you’re getting more leads to your business on a daily basis. Can paid ads give you the same results? Not without paying several dollars or more for each click.
How is SEO for Dentists Different from Traditional Marketing?
Dentists need their services to show up on Google for local searches. Things like “teeth cleaning in Chicago,” or “crown repair in Dallas.”
To rank for service-related searches, you need help from an experienced team who know how to do SEO for dentist websites. Traditional marketing relies on “let the customer come to you” and is very hard to measure. SEO helps put your business in front of your prospective patients when they are looking for the services you offer and the path from Website visit to lead to appointment booking call all be accurately and reliably measured with available online tools.
5 Tips for Your Dental SEO Strategy
Improve your dental SEO with a straightforward, strategic process.
- Add Relevant Keywords
- Optimize for Local Searches
- Start Blogging
- Earn Links
- Engage with Google My Business
You have to determine the keywords you need to rank for, but how? Start by thinking about your main services and then determine what subtopics people might be looking for answers to. If you are a dentist trying to rank in a competitive market like Philadelphia, your keywords might be “dentist philadelphia” and some related keywords might be “philadelphia teeth whitening,” and “best dentist philadelphia”. Long-tail keywords could be used for expanding content and optimizing your blog.
Think local first. Optimizing for your location means getting your Google My Business listing to the top of the Google Map Pack, and getting your website to the top of “dentist in [CITY NAME].”
Blogging allows you to accrue authority and rankings by displaying your knowledge on a variety of dental topics. You’ll be able to rank for additional keywords and long-tail keywords that will get more visitors to your website leading to more appointments. Companies that blog get 55% more website visitors and 97% more links to their websites than businesses that don’t.
Create high-quality content that gets shared and reposted. This will result in your website getting backlinks, which are a valuable ranking signal for Google. Backlinks are a vote of confidence in the eyes of Google. They are important when building a brand and getting new pages to rank faster.
Keeping up with your Google My Business profile will provide immediate benefit for your brand. Adding photos, videos, a well-written business description, gaining reviews, and highlighting your dental services are hugely important for getting higher map rankings.
The Importance of Local SEO for Dentists
88% of people who do a local search on their phone visit that establishment the same day. Dentist SEO marketing has never been more vital as a way to book more appointments and take your dental practice to the next level. Social media marketing is great when it comes to referral traffic and increasing your overall brand footprint, but search engine optimization is the fuel that powers your engine forward, especially on the local level.
Local SEO requires more than verifying a Google Maps listing and calling it a day. You need to have a review generation strategy in place so you can acquire positive reviews and remain at the top of Google’s local map pack.
Online reviews are more important than ever, and no one understanding Online Reputation Management better than Reputation Rhino. According to a recent Online Dentist Reviews Survey, conducted by DentaVox, 86% of patients checked online reviews before choosing their dentist and after reading reviews with positive feedback 60% visit the dental practice.
Choose Reputation Rhino as the Best Dentist SEO company to Increase Your Revenue
Landing on Page 1 for the keywords that matter may seem impossible, but it’s a lot easier when you have an experienced dental SEO company on your side. Increasing your search rankings will increase revenue for your dental practice.
Before we start implementing a new project for a new dental SEO client we need to first understand your current performance and the gap between your business and your top competitors.
Until we’ve completed this SEO audit, it’s not possible to understand exactly what work is needed and what level of investment is required to see SEO results. What the audit gives us is a roadmap of our Dental SEO strategy, helping inform exactly what we need to focus on to increase the amount of leads you generate online.
By using detailed analytics and goal tracking, you’ll be able to measure the effectiveness of your SEO campaign on a daily basis. You will see more phone calls increase, more web leads and more appointment bookings as your local rankings improve.
Contact us today to learn more about Reputation Rhino and our affordable Dental SEO services designed to increase leads, grow your revenue and outrank your competitors.