Reputation Management Solutions for Franchisees: How to Protect and Prosper the Brand
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One of the greatest challenges facing multi-unit franchisees is managing the online reputation of each individual location.
Zoom out to the perspective of the franchisor and the management risk is multiplied exponentially.
In this post, we’ll be discussing the practical ways in which a franchise business can preserve, protect and promote its online image through Online Reputation Management (ORM) services in a way that results in prosperity for all involved.
Protect your Image: Manage Online Reviews
Nearly every internet user on the face of the earth (97%, to be exact) considers online reviews before making a purchase.
That’s because online customer reviews are this century’s word-of-mouth and carry as much weight as a recommendation from a trusted friend.
That being said, even a single negative review or comment can have a significant impact on the success of a franchisee’s business and ultimately its bottom line.
Effective monitoring and managing of online reviews is not as simple as trying to avoid a bad review at all costs.
In fact, that strategy is ineffective and incomplete at best because negative reviews happen to everyone brave enough to conduct business online.
The real test is your response, and training your owners and operators to become savvy at effectively responding to negative reviews goes a long way in mitigating the potential for damage.
In addition, it pays major dividends to become unapologetic about soliciting and capturing positive reviews. Not only do good reviews offset the weight of any damaging reviews, but they go a long way in establishing consumer trust and boosting your online image.
By monitoring and effectively responding to your online reviews, you can:
- Increase customer loyalty: Responding to negative feedback and addressing customer concerns can increase customer loyalty and show customers that you care about their experience.
- Improve your online reputation: By strategically eliminating the impact of damaging reviews and comments and highlighting positive aspects of each location, you can improve your online reputation.
- Increase your revenue: A positive online reputation can attract new customers and increase revenue for your franchise business.
Reputation Rhino can help franchisees by strategically eliminating the impact of damaging reviews and comments, while highlighting the positive aspects of each location.
To further assist you in this process, we’ve developed a comprehensive framework called How to Respond to Online Reviews- The Ultimate Guide.
Social Media Clean-Up:
Propel Your Franchise to the Top with SEO Strategies
In addition to Online Review Management (ORM), franchisees with multiple business locations utilize Search Engine Optimization (SEO) to control the narrative on their brand image.
When it comes to positioning your franchise at the top of Google page 1, implementing the right strategy to meet local, national and/or global requirements is no simple feat.
But without it, your business is likely to suffer because 89% of people searching online will not look beyond the top 10 search results.
The right SEO strategy is equal parts promotion and protection, and when properly executed, results in the generation of more leads and revenue for your franchise.
By optimizing each location’s website and online presence, you can increase your visibility in search results and drive more traffic to your website where you can more easily create conversions.
It is crucial to implement SEO services locally by using location-based keywords and ensuring your business information is accurate and consistent across all platforms. Going above and beyond to ensure your online presence is optimized and ready for voice query increases your chances of ranking high in voice search results, placing you ahead of your competition and increasing your sales.
Grow Your Franchise with Expert Guidance
As your leading online reputation management company, Reputation Rhino specializes in helping businesses take control of their online image. With a team of experienced legal and public relations professionals, SEO strategists, and marketing experts, Reputation Rhino has everything you need to help all of your locations succeed.
But the services offered by Reputation Rhino don’t stop there. Our company also provides guidance on how to continue growing the business; offering valuable insights into how to improve customer engagement and loyalty, as well as how to develop effective marketing strategies.
With a team of experienced professionals at your disposal, you can take control of your online reputation, increase your visibility in search results, and grow your business.
To learn more, book a free action plan call with one of our online reputation management professionals today.
Are You Ready To Turn On An SEO Strategy That Powers Past Your Competition Putting You At the
Top of Page 1 On Google?
Reputation Rhino is a New York based SEO company that will help you increase leads, outrank & stand out from the competition, create a winning strategy, and provide expert reputation management to boost your online presence.
Yes! I want to Spark More Interest!
Reputation Rhino's Team of Award-Winning SEO Experts will help you stay relevant and in your targeted audience’s searches, promote a positive online image, and produce more high-quality leads that drive sales.
Your information will always be safe with us. Clicking this button will open a box to input contact information details.
Got questions? We've got answers!
What is online reputation management (ORM) for franchisees, and why is it important?
ORM for franchisees involves strategies to preserve, protect, and promote the online image of each individual franchise location. It's crucial because a franchise's reputation directly impacts its success and bottom line.
How significant are online reviews in today's business landscape?
Online customer reviews are highly influential, with 97% of internet users considering them before making a purchase. They serve as modern-day word-of-mouth recommendations and can greatly affect a franchisee's business.
Can a single negative review really impact a franchisee's success?
Yes, even a single negative review can have a significant impact on a franchisee's business. It's crucial to monitor and manage online reviews effectively to mitigate potential damage.
What's the best strategy for handling negative online reviews?
Avoiding negative reviews at all costs isn't effective. Instead, focus on training franchise owners and operators to respond effectively to negative reviews. A thoughtful response can help mitigate the impact.
How can soliciting and capturing positive reviews benefit franchisees?
Positive reviews offset the weight of negative ones and build consumer trust. They contribute to a franchise's online reputation and can attract new customers, ultimately increasing revenue.
How can Reputation Rhino assist franchisees with online reputation management?
Reputation Rhino can strategically eliminate the impact of damaging reviews while highlighting the positive aspects of each franchise location. They offer expertise in online reputation management and provide guidance.