Reputation Rhino is an award-winning, top-rated PPC management company in New York City.We are the best PPC management company available anywhere, at any price.
But don’t take our word for it.
Pay-Per-Click (PPC) refers to online advertising where an ad for your product or service appears on the first page of Google or other search engines when clients or customers are searching for keywords that are associated with your business. With pay per click advertising you are only charged when someone clicks on your ad.
When your PPC campaign is well designed and fully optimized, the cost per click and any fee you may be paying for campaign management will be less than the value of the eventual sale – because every visit to your site is going to be worth more than what you pay for it.
According to Google, for every $1 a business spends on AdWords, they receive $8 in profit through Google Search and AdWords. For social media marketing, more than two billion people use Facebook every month and 1.6 billion people worldwide are connected to a small business on Facebook – social media marketing, whether through text, video or interactive stories – is another highly effective way to promote your business online.Because PPC advertising enables you to reach customers and prospects who are researching the same products and services you offer, it is a highly effective way to bring interested visitors and targeted leads to your Website.
We customize a sales driven online advertising program targeted to precise geographic areas or national keywords and set to run on days/times of your choice.
There are several steps to a successful PPC campaign:
Finding the right PPC marketing firm is one of the most important business decisions you will make for your company. Clearly defined goals, realistic expectations and the support of an experienced PPC management company is the key to success. Analyze keywords and competitors carefully and demand metrics – your PPC management company is literally sending your money. A PPC management firm will take pressure off you and your advertising and marketing team’s busy schedule and effectively and efficiently plan your online advertising for your company. According to Moz.com, “…keeping up with campaigns on a daily basis and all the developments in the technology and market environment is very demanding. When your time is already at a premium, finding a qualified agency can make a world of difference. Ask the right questions at the beginning so that your PPC Campaign can be a success:
Ask the right questions at the beginning so that your PPC Campaign can be a success:
With any successful advertising or marketing campaign you need something to promote. What is the unique selling proposition (USP) for your business. In other words, why choose you? Are you better, cheaper, faster? These concepts require careful thought, because you are about to pay for people to visit your business online. Do you have a website? How does it compare to your closest competitors? Most successful PPC campaigns feature a landing page which will try to convert a visitor to a customer or client.
PPC marketing is not for everyone and is not suitable for every business. If there is not a high search volume for your keywords or if your keywords are unlikely to convert to sales, you will be wasting time and money. We have seen many companies with great products, but poor Websites and ineffective landing pages. We have also seen many companies with poor products, but great Websites and highly effective landing pages. You need to be willing to invest in enhancing the user experience to maximize your ROI. A successful PPC campaign requires a combination of strong landing pages, well-written / highly-targeted ads, conversion rate optimization, and thoughtful data analysis.
In our experience, PPC is most suitable for:
PPC is made to measure and highly scalable. Unlike a magazine, radio or television ad when you are left to guess who will see or hear your advertisement, with PPC you will know exactly who, when, where and on what device.And once your PPC firm finds the right combination that works, you can refine and repeat. Optimization must be ongoing
We believe in 100% measurable results. Our reporting software displays goals, spend, cost-per-click, and cost-per-conversion. Our New York City PPC Management Company can tell you which keywords and ads sent traffic to your site and provide daily updates on ad spend, web and phone call conversions.
We offer highly customized pay-per-click (PPC) online advertising solutions that lead to sales. Don’t waste your advertising dollars on ineffective search engine advertising. We can make any pay-per-click advertising campaign better with advanced keyword and competitor research, ad localization, multivariate landing page testing and active campaign management.
Creating a campaign is just the beginning. We review performance, perform A/B testing, update headline, text and links for optimizing the success of your PPC campaign from click to conversion.We believe in 100% measurable results. Our reporting software displays goals, spend, cost-per-click, and cost-per-conversion. Our New York City PPC Management Company can tell you which keywords and ads sent traffic to your site and provide daily updates on ad spend, web and phone call conversions.
Here are some of the key statistics you need to know:
We will let you know exactly what happens when a visitor clicks on your ad and lands on your Web site. You’ll know when clicks convert to a sale, phone call, sign-up or any measurable goal. We also deliver reporting and metrics by email so you can easily track the success of your advertising campaign.
Here is a brief summary of our approach to PPC management:
|Opportunity Evaluation||First, we evaluate your products, services, website, goals and your competitors’ online activities.|
|Conversion Goals||We help you identify your goals so we can report your exact return on investment. Tactical campaign adjustments keep results in line with goals|
|Conversion Optimization||We monitor the marketing metrics and adjust your campaign in an effort to reduce your cost-per-conversion.|
|Budget Control|| Opportunities exist for small to very large budgets.
We pace the campaign to hit the budget you set.
|Targeted Reach||Target a small geographic area, the entire world, or anywhere in between.|
|Controlled Ad Exposure||Keywords are carefully selected and grouped so that your ad will show only when a searcher is likely to be interested in your products and services.|
|Targeted Keywords||Our keyword research software finds the most cost-effective keywords for your PPC campaign.|
|Creative Ad Copy||Our PPC analysts write thoughtful ads, targeting the message to attract clicks only from people who are looking for a business like yours.|
|Fast and Flexible||Ads can start showing the day the campaign is launched and set to run on a precise schedule (your business hours, during a special event or holiday, etc.).|
|24/7 Access to Campaign Data||Login to Google AdWords anytime and see complete campaign data, including clicks, spend, etc. We also track web and phone call leads.|
|Campaign Review and Reporting||Regularly scheduled account review meetings ensure campaign is meeting your goals.|
|Google Adwords Certified||Our PPC analysts are rigorously trained, Google Adwords certified and results-driven.|
We charge a PPC Management fee based on a percentage of your monthly advertising spend. We believe this structure aligns our clients’ interests with our own. As you spend more of advertising, our fee (as a percentage of spend) gets lower. We want you to succeed and stay committed to online advertising. For all of our PPC projects, we provide:
|Monthly Advertising Spend||Fees|
|$5,001 - $10,000||$1,000 fee + 8% spend|
|$10,001 - $25,000||$1,000 fee + 7% spend|
|$25,001 - $50,000||$1,000 fee + 6% of spend|
|$50,001 and above||$1,000 fee + 5% of spend|
Contact Reputation Rhino today to learn more about our New York City PPC Management Company and how we can help grow your business.
A PPC company will manage your advertising budget on an ongoing basis and optimize your campaign with advanced keyword and competitor research, ad localization, multivariate landing page testing and active campaign management.
Pay per click (PPC) advertising is a form of online advertising where advertising pay a fee when a potential lead or customer takes a specific action, such as visiting a landing page on your Website or calling your business.
Advertisers and marketing companies use keyword research, compelling text and graphics, ad extensions, optimized landing pages and ongoing analysis of high-performing and low-performing keywords to make PPC advertising more effective.
PPC advertising is an effective and scalable way to build awareness, generate leads, and drive conversions to your Website – especially for highly competitive keywords that are difficult to rank for organically.
The best PPC company will have a strong web presence, with a well-designed and easy to navigate Website, active social media, and strong reviews and mentions online. In addition to a broad understanding of online marketing, the best PPC company should also understand the various stages of the buying process, from initial research to sale, and adjust messaging accordingly.
A business needs PPC to be visible to potential customers and clients for competitive search terms and build brand awareness, generate leads, and drive on-site conversions. It is easily measurable, highly scalable, and can be paused or stopped at any time.
There are several different types of PPC advertising: search advertising, display advertising, remarketing advertising, social media advertising, sponsored retail advertising (such as Google Shopping) and more.
PPC management services include analyzing your website and your closest competitors to develop a list of keywords that match your most important products/services; drafting search optimized ads designed to attract your target market; develop an optimized landing page on your Website; and reporting to let you know exactly what happens when a visitor clicks on your ad and lands on your Web site, so you can track the success of your advertising campaign.
Digital display advertising is a form of advertising that integrates some combination of either text, images, video, and audio.
PPC management can either be charged as a percentage of advertising spend, an hourly fee, a flat monthly fee, or a performance-based fee (based on impressions, clicks or conversions).