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PPC Solutions That Will Improve Your Online Presence, Help Generate More Clicks, and Increase Your Conversions
Reputation Rhino’s leading team of experts can help you target quality online traffic, increase clicks to your website, get ahead of your competition, and increase conversions, through proven pay-per-click strategies to…
What is PPC and How Can Reputation Rhino Help?
Pay-Per-Click (PPC) refers to online advertising where an ad for your product or service appears on the first page of Google or other search engines as a result of a search that uses keywords that are associated with your business. With pay-per-click advertising, you are only charged when someone clicks on your ad.
In our experience, PPC is most suitable for:
When your PPC campaign is well-designed and fully optimized, the cost per click and campaign management fees will be less than the value of the eventual sale – because every visit to your site is going to be worth more than what you pay for it.
For every $1
spent, $8 in profit is earned, according to Google, this is the average return on investment for AdWords, and profit earned through Google Search and AdWords.
of 2 billion Facebook monthly users are connected to a small business on Facebook- whether it be through social media marketing, text, video, or interactive stories.
small businesses use PPC advertising, even though their investments in PPC account for only 30% of their marketing budgets.
Launch a PPC Campaign and Increase Your Profit Margin with PPC!
There are several steps to a successful PPC campaign:
- Our online advertising team will evaluate your company’s products and services and your closest competitors to develop a list of cost-effective, high-value keywords
- We create call-to-action oriented ads to attract clicks from potential customers
- When a potential client searches for a targeted keyword, your ad appears on the top of the search results
- When a customer clicks on your online ad, an optimized landing page or a page on your site that best matches their search term appears
Creating a campaign is just the beginning, PPC is made to measure and be highly scalable. We review performance, perform A/B testing, update headlines, text and links for optimizing the success of your PPC campaign from click to conversion.
Once we find the right combination that works, you can refine and repeat. With PPC, you will know exactly who you’re reaching (as well as when, where and on what device).
SCANNING THROUGH THE MENTAL CHECKLIST
Is My Company Ready?
PPC marketing is not for everyone, and is not suitable for every business. If there is not a high search volume for your keywords or if your keywords are unlikely to convert to sales, you will be wasting time and money. A successful PPC campaign requires a combination of strong landing pages, highly-targeted and well-written ads, conversion rate optimization, and thoughtful data analysis.
Reputation Rhino works to help you create successful PPC campaigns that feature a landing page which will try to convert a visitor to become a customer or client and launch campaigns that target the right audience to promote your product or service.
Our PPC strategies and services:
- Work quickly! Your ad can begin running the day the campaign is launched
- Allow you to set your budget and maximum cost-per-click you’re willing to pay
- Create targeted campaigns to precise geographic areas and run on days/times you choose
- Run retargeting / remarketing campaigns to show highly targeted ads to people already visiting your site
5 Ways to Run an Effective PPC Campaign
1. Evaluate Your Unique Selling Proposition (USP)
In other words, why choose you? These concepts require careful thought, because you are about to pay for people to visit your business online. Our team will evaluate your company’s products and services and your closest competitors to develop a list of cost-effective, high-value keywords used to attract the attention of potential customers and clients.
2. Conduct PPC Keyword Research
The most successful PPC advertisers continuously grow and refine their PPC keyword list. If you only do keyword research once, when you create your first campaign, you are probably missing out on hundreds of thousands of valuable, long-tail, low-cost and highly relevant keywords that could be driving traffic to your site.
3. Optimize Landing Pages
Creating optimized landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries will improve your quality score, which will affect your cost-per-click (CPC). Running A/B testing on different versions of your landing pages can be an effective way to evaluate their performance and influence on clicks, and in-particular conversions.
4. Create Call To Action (CTA) Oriented Ads
Attract clicks from potential clients and customers with strong calls to action that direct users to your website. When a potential client or customer searches for a targeted keyword, your ad appears on the top of the search results and when a potential lead clicks on your online ad, they go to an optimized landing page or a page on your site that best matches their search term.
5. Manage PPC Campaigns and Stats
Once you’ve created your campaigns, you’ll need to manage them regularly to make sure they continue to be effective. This includes analyzing the performance of your account and making adjustments to optimize your campaigns by expanding reach through relevant keywords, split testing, review costly, underperforming keywords and remove when needed, refine landing pages, and add negative keywords.
What Are The Advantages of PPC Advertising?
PPC advertising enables you to reach customers and prospects who are researching the same products and services you offer, it is a highly effective way to bring interested visitors and targeted leads to your website.
Highly customized pay-per-click (PPC) online advertising solutions lead to sales. Why waste your advertising dollars on ineffective search engine advertising when PPC is a proven method for increasing impressions, clicks, and conversions.
Our strategy for pay-per-click advertising is to build better campaigns using advanced keyword and competitor research, ad localization, multivariate landing page testing and active campaign management.
Reputation Rhino's Approach To PPC
Every step of our process has a purpose and is done to industry best practices while keeping your individual goals in mind.
First, we evaluate your company’s product or services, your website, your conversion goals, and compare them to your competitors’ online activities.
We monitor the marketing metrics and adjust your campaign in an effort to reduce your cost-per-conversion.
Opportunities exist for budgets of every size. We pace your campaigns to hit the budget you set, while optimizing for results.
Targeted Reach and Controlled Ad Exposure
Target a small geographic area, an entire country, or the whole world by setting your demographics to target the specific areas you choose. In addition, keywords are carefully selected and grouped so that your ad will show only when a searcher is likely to be interested in your products and services.
Our keyword research software allows us to choose the best keywords that are most cost-effective and relevant to your campaigns.
Creative, Call To Action Focused Ad Copy
Our PPC analysts write thoughtful ad copy targeting the message to attract clicks and drive conversions.
Fast, Flexible Results
Ads can begin showing the same day campaigns are launched and are set the the precise schedule set by you (i.e. your business hours, during a special or limited event, for a specific number of days)
Campaign Review and Reporting
We perform regularly-scheduled account review meetings to ensure the campaign is meeting your goals. And, you’ll have 24/7 access to campaign data through Google Adwords where you can see complete campaign data, including clicks, spend, etc. We also track web and phone call leads.
Expert, Certified Analysts
You can trust your advertising dollars in our capable hands. Our PPC analysts are rigorously trained, Google Adwords certified and results-driven.
Choose Reputation Rhino As The Best PPC Company To Increase Your Revenue
Pay-per-click advertising can be a tricky business, but our team of certified experts have learned the ins and outs so you don’t have to. Reputation Rhino is an award-winning, top-rated PPC management company in New York City.
We have been named as the best PPC management company and are ranked #8 Best PPC Management Company in New York by TopSEOs, #4 Best PPC agency for Facebook advertising by TopPPCs, and Digital Marketing Communities named Reputation Rhino one of their Top Digital Marketing & Advertising Agencies.
We offer highly customized pay-per-click (PPC) online advertising solutions that lead to sales. And use detailed analytics and goal tracking, to measure the effectiveness of your PPC campaigns on a regular basis. You will see more phone calls increase, more web leads and more appointment bookings with our proven PPC strategies working for you.
Are You Ready To Create A PPC Campaign That Brings Your Business To Next Level Notoriety?
We want you to succeed and stay committed to online advertising. For all of our PPC projects, we provide:
- A Dedicated Account Manager
- Monthly Account Review & Goal Setting
- Keyword Research
- Account Structure/Restructure
- Campaign & Ad Group Creation
- Text Ad Creation & Optimization
- Advanced Bid Management
- Geo Targeting
- Call Tracking
- Conversion Tracking
- Detailed Monthly Performance Reporting
- Landing Page Optimization Recommendations
- Transparency – Full Access to Your Adwords Account
Yes! I Want All The Clicks and Click-Throughs!
Reputation Rhino's Team of Award-Winning PPC Experts will create and manage a successful PPC campaign to assist in driving traffic, fueling your business to new heights.