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Increase Traffic, Rank Higher in Search Results, Generate More Revenue
Turbocharge Your SEO Strategy, Boost Online Visibility, Increase Revenue
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Why Does Your Company Need Business Listings Management?
There are approximately 30 billion local search queries each month in the United States and 86% of consumers say they have used a search engine in the last month to find local business information.
By optimizing your business listings on search engines and listing directories with completion and accuracy, you are leveraging your audience and attracting more leads from online search to compliment your traditional marketing methods.
What is Business Listings Management?
Business Listings Management involves actively maintaining and updating the local local listings for your business so the most accurate and current local business listing data is published across the web.
60%
of local business information is out of date within 24 months, and one in five business records changes annually. If you want your website to rank higher in local search results, you need Business Listings Management.
93%
of consumers are frustrated by incorrect information in online directories.
41%
of consumers will stop searching for a business or look to a competitor if the location of a business was incorrect.
With Business Listings Management, You Can Expect Customers to Find You Online Easily
Experts believe that business listings make up 10.82% of the overall ranking factors for Google’s local pack results and 8.41% of overall signals for Google’s local organic results.
Google wants to deliver the most useful search results. Inaccurate, incomplete, and incorrect results are not useful to anyone.
Consumers are usually looking for the following information when searching for a local business online:
- Business Address / Business Location
- Directions
- Hours of Operation
- Business Reviews
- Contact Information (phone number, email)
- Cost/Pricing Information
- Coupons and Promotions
- Payment Information
The Local 3-Pack
In addition to organic search results, Google also highlights three (or more) local businesses when displaying its Google Maps results. This local 3-pack drives a very high percentage of search traffic to very few lucky businesses.
According to Advanced Web Ranking, the first, second and third results on Google receive 32.37%, 16.4% and 10.36% of clicks for a combined total of over 59% of clicks.
Before we even get to the organic search results that follow, nearly half of all people searching have already clicked on one of your competitors!
The Importance of Business Listing Management for Your Company
Making sure your business shows up in local listings is more important than ever. With mobile and voice search on the rise, people are searching with local intent to find businesses in their area to visit, utilize for services, and explore.
Examples of local searches might include: “eye doctor in chicago,” or “brooklyn wine store,” or “best pizza in miami.”
Google, Bing, Yahoo and other search engines have a complex algorithm for delivering local search results. Relevance, Distance / Location, and Prominence are factors Google uses when ranking a local business.
Google’s algorithm and the local search ecosystem rely on several key data points, including the Name, Address, and Phone Number (NAP) of a business. Google and the other search engines also look to dozens of local business listing sites to verify and confirm the information is accurate.
If some of the business data is incorrect, Google won’t call you to confirm the information. They will simply move on and rank another local company that has consistent and accurate business information across the web, higher in its search results. Making sure you fill out your business’s listings with full accuracy and completeness are crucial if you want to be seen on Page 1 of the search results!
Build the Best Local Business Listings for SEO
Infogroup, Neustar / Localeze, Factual and Foursquare are the four main data aggregators used to populate navigation systems, voice-activated search, mobile apps (including Apple, Uber), and more.
In addition to data aggregators, you should claim business listings on websites that have the best impact on Local SEO. We have compiled a list of the top 30 local business listings sites to help prioritize your citation building.
Choose Reputation Rhino As the Best Business Listings Management Company to Generate More Revenue
By creating robust business listings online, you can increase visibility and reach more individuals seeking your business services at a local level. More customers, and satisfied repeat customers that tell their friends, generates more revenue for your business. Of course, landing on Page 1 of local search results may seem impossible, but it’s a lot easier when you have an experienced Business Listings Management company on your side.
Before we start implementing a new campaign for a new client, we complete a business listing audit in order to understand your current performance and the gap between your business and your top competitors. We use the results of this audit to create a roadmap of your Business Listings strategy that ties directly to your SEO strategy, helping inform exactly what we need to focus on to increase the amount of leads you generate online.
You will see phone calls increase, more web leads come through and more visits made as your local rankings improve.
Are You Ready To Invest In A Strategy That Ranks Higher Than Your Competition Putting You At the Top of Page 1 of Google Local Listings?
Reputation Rhino is a New York based SEO and Business Listings Management company that will help you audit your local search presence, turbocharge your local SEO, clean up and update existing listings, and provide expert reputation management to boost your online presence.
Yes! I want my company to be found on Page 1 of Google Local Listings!
Reputation Rhino's Team of Award-Winning Content Marketing Experts will help you stay relevant and in your targeted audience’s searches, promote a positive online image, and produce more high-quality leads that drive sales.
Your information will always be safe with us. Clicking this button will open a box to input contact information details.