Reputation Management

MENUMENU
  • Home
  • About
        • Media
        • Reviews
        • Portfolio
  • Our Solutions
        • Our Solutions

        • Reputation Management
          • – For Business
          • – For Individuals
          • – Business Reviews Management
          • – Business Listings Management
          • – Wikipedia Management
          • – Reputation Management for Car Dealers
          • – Reputation Management for Doctors
          • – Reputation Management for Financial Services
          • – Reputation Management for Hotels
          • – Reputation Management for Lawyers
          • – Reputation Management for Real Estate
          • – Reputation Management for Restaurants
          • – Reputation Management for Retail and E-Commerce
          Resources
          • – What is Reputation Management?
          • – Ultimate Guide to Reputation Management
        • Rhino 360 Online Marketing
          • – SEO Services
          • – PPC Management
          • – Social Media Management
          • – Blog Marketing
          • – Web Design & Development
        • Remove Search Results
          • – Remove Negative Search Results
          • – Copyright Removal
          • – ComplaintsBoard Removal
          • – Dirtyscam Removal
          • – Glassdoor Review Removal
          • – Google Images Removal
          • – Justia Removal
          • – Pissed Consumer Removal
          • – Rep Digger Removal
          • – Report Scam Removal
          • – Revenge Porn Removal
          • – Ripoff Report Removal
          • – Scam.com Removal
          • – Scamguard Removal
          • – ShesAHomeWrecker Removal
          • – TagTheSponsor Removal
          • – TheDirty Removal
          • – Yelp Review Removal
          • – YouTube Video Removal
  • Our Guarantee
  • Blog
  • Contact Us
MENUMENU
  • Home
  • About
        • Media
        • Reviews
        • Portfolio
  • Our Solutions
        • Our Solutions

        • Reputation Management
          • – For Business
          • – For Individuals
          • – Business Reviews Management
          • – Business Listings Management
          • – Wikipedia Management
          • – Reputation Management for Car Dealers
          • – Reputation Management for Doctors
          • – Reputation Management for Financial Services
          • – Reputation Management for Hotels
          • – Reputation Management for Lawyers
          • – Reputation Management for Real Estate
          • – Reputation Management for Restaurants
          • – Reputation Management for Retail and E-Commerce
          Resources
          • – What is Reputation Management?
          • – Ultimate Guide to Reputation Management
        • Rhino 360 Online Marketing
          • – SEO Services
          • – PPC Management
          • – Social Media Management
          • – Blog Marketing
          • – Web Design & Development
        • Remove Search Results
          • – Remove Negative Search Results
          • – Copyright Removal
          • – ComplaintsBoard Removal
          • – Dirtyscam Removal
          • – Glassdoor Review Removal
          • – Google Images Removal
          • – Justia Removal
          • – Pissed Consumer Removal
          • – Rep Digger Removal
          • – Report Scam Removal
          • – Revenge Porn Removal
          • – Ripoff Report Removal
          • – Scam.com Removal
          • – Scamguard Removal
          • – ShesAHomeWrecker Removal
          • – TagTheSponsor Removal
          • – TheDirty Removal
          • – Yelp Review Removal
          • – YouTube Video Removal
  • Our Guarantee
  • Blog
  • Contact Us
Home / Blog / How to Break Through the Content Marketing Clutter

How to Break Through the Content Marketing Clutter

April 8, 2016 by Todd William 2 Comments

Content Marketing ClutterToday, many marketers want to know how to get their message through the clutter? The world is filled with so many messages, making your brand stand out is no easy task.  Every marketer is fighting for some attention from consumers.  The trouble, people are now besieged with devices from smartphones to tablets to laptops where ads, commentaries, videos and so much more are being broadcasted out on every sort of medium at seemingly every part of the day.

Whether you are choosing blog marketing or trying to solve for more complex content marketing puzzles, trying to find the niche, the tone, the sparkle to get the attention – is an increasingly difficult task.

According to BrightEdge, “Marketers today are creating more content than ever. In fact, 77 percent of marketers plan to increase content production this year (Source: LinkedIn).”  BrightEdge, one of the  leading content performance marketing platforms, is using what they term is called a DataCube.  This DataCube comprises mountains of data from web-oriented content and analyzes the content to ascertain performance – which in this case has to do with engagement.

So, what does that mean?  BrightEdge says that engagement differs among industries, verticals, “B2Cs” or B2Bs” and other factors.  For instance, BrightEdge found that consumers only engage with 20 percent of “marketing” content on average. For B2B, the average engagement is at 50 percent.

BrightEdge states:  “Engagement rates vary across specific industries, but hover between 33 and 50 percent of content overall.”

One way to stand out in an increasingly competitive marketing environment is by integrating video and images into your content.  For example, PikWizard has a library of over 1 million free stock photos, videos, and royalty-free images to help elevate your content marketing.

There are various other websites available for free images. However, it’s possible that you might end up using an image from a free photo website that doesn’t belong to the verified owner.  If you want to be 100% legally safe, check out this list of cheap photo subscriptions by StockPhotoSecrets where you can get high-quality images, videos, and vector files. The stock agencies are also backed with proper licensing so you can safely use the images in commercial activity, without worrying about legal problems.

Engagement varies mainly by industry.  BrightEdge says hospitality, by its very nature, has a high level of engagement, “…because their content is so targeted. Much of their digital content is produced to fill specific, physical hotel rooms,” notes BrightEdge.  On the other side of engagement is retail.  BrightEdge argues that “…retail companies produce a massive amount of content …their product list and customer base is generally broad, and … their overall average engagement rate is inevitably lower.”

Given that issue, many predictive analytics and big data companies have started to develop solutions to make online shopping more personalized in order to up-level the engagement.

Manufacturing has a rather high score when it came to engagement.  This is usually because manufacturers tend to work with a niche brand of distributors and customers – only engaging with a few major distributors versus thousands or millions of customers.

BrightEdge also looked at engagement through the lens of laptop versus mobile.  While mobile might seem like the clear winner in terms of engagement factors – it turns out mobile’s engagement scores were low.  This could be that people use mobile devices for very quick purchases – especially since they use the devices on the go.

“The disparity between desktop and mobile engagement underlines a massive opportunity for marketers to improve the quality of their mobile content,” said BrightEdge.

Filed Under: Blog

Trackbacks

  1. How to Improve Your Marketing Skills | The Jock Coats says:
    December 9, 2020 at 11:10 pm

    […] more ways to generate leads and funnel to sales, more promotional material to advertise with the best list of cheap stock photos, and more content to create. Despite this, or perhaps because of it, there’s no reason to let […]

    Reply
  2. Simple Guide to Utilize Email Marketing for Business | Rudesheim Rhine says:
    December 11, 2020 at 6:22 am

    […] If you face some obstacles finding the photos, you could utilize the pixabay site to find many cheap stock photos here. These are some tips to enhance the email marketing of your […]

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Latest Tweets

  • Social Media has become inescapable in this day and age -- knowing how to correctly use it to control your online r… twitter.com/i/web/status/13527…

    About 17 hours ago

  • #Entrepreneurship is a difficult profession, and it’ll require you to master multiple skills if you want to see eve… twitter.com/i/web/status/13524…

    January 22, 2021 1:14 am

  • Reputation Rhino is the leader in online reputation management. We back up our reputation repair services with an u… twitter.com/i/web/status/13520…

    January 21, 2021 2:35 am

Recent Posts

  • Why Proxies Are Considered the Key to the Digital Economy
  • How Instagram Can Work For B2B PR?
  • Using Your Brand Reputation To Successfully Launch New Products
  • Interview with Andrew Frank – KARV Communications
  • Interview with Hinda Mitchell – Inspire PR Group

About Me

Foodie. Bruce Springsteen fan. Citizen of Red Sox Nation. Online reputation management strategist and online marketing evangelist. Founder of Reputation Rhino.

 

Need help? Talk to the experts today.

Free, confidential and no obligation

888-975-3331
Schedule a Consultation

OUR FIRM

Reputation Rhino is an online reputation management company in New York City serving small- and midsize businesses and individuals with a complete range of brand management and internet marketing services.

300 Park Avenue – 12th Floor
New York, New York 10022
p: 888.975.3331

GET A QUOTE

Turbocharge your business with powerful online reputation management services and internet marketing solutions from Reputation Rhino. We also offer website design and development, search engine optimization (SEO), social media management and PPC management services for any size company. Contact us today!

CONNECT

We’re social. For the latest news and views you can use in the world of online reputation management services, SEO, content marketing, PPC management, online marketing services and social media follow us today.
  • Facebook
  • Google+
  • LinkedIn
  • Pinterest
  • Twitter

Copyright © 2021 · REPUTATION RHINO LLC · TERMS · PRIVACY · SITEMAP

Thank you

Your feedback has been received.

Close