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How Content Marketing is Transforming Technology Marketing
[et_pb_section][et_pb_row][et_pb_column type="4_4"][et_pb_text]The Content Marketing Institute (CMI) conducted its yearly study and survey of thousands of marketing professionals worldwide. Segmenting by industry, CMI found content marketers in the technology industry proved…
2015 B2C Content Marketing Study Highlights the Importance of Tracking and Measurement
[et_pb_section][et_pb_row][et_pb_column type="4_4"][et_pb_text]Measuring the return of investment or ROI of any marketing campaign to consumers (B2C) is not easy, according to a recent study/survey by the Content Marketing Institute. In fact,…
6 Ways to Get More Out of PPC Advertising
Today, many businesses are using pay-per-click (PPC) advertising on search engines to generate more leads, sales and customers. In competitive verticals, where search engine optimization is too difficult or expensive,…
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