Build a Top-Ranking Online Reputation for Your Locksmith Business

Improve Rankings and Establish Trust and Authority in the Locksmith Industry

Talk with an Online Reputation Management Expert

There are 26,756 locksmith businesses in the U.S. which employ 38,680 people. Those locksmith companies provide installation and repair, keying and key control systems, security vaults, safes, and other locking devices.

The U.S. locksmith industry is expected to decline about 3% by 2026 (from 2016). This is due in large part to a surge in smart-technology security systems.

In today’s competitive marketplace, success as a locksmith depends on two key factors.

The first is your adoption of technology solutions that are transforming the locksmith profession.

The second is your online reputation.

Is your locksmith business trustworthy? Professional? Punctual? Reliable? Affordable?

Because there are fewer and fewer locksmiths to choose from, those who need one will head to the Internet to find answers to these questions.

Once they find your locksmith business, they will compare your reviews and ratings with those of other locksmiths.

Your next customer will call based on those results and your response to their inquiries.

According to a study from the Local Search Association 58% of people looking for locksmith services ran an online search before converting.

How will your locksmith company stack up? Will your online reputation bring in leads? Or is it scaring customers away?

Online reputation management for locksmithing involves a strategic combination of marketing, public relations, legal, and search engine optimization (SEO) strategies to promote, protect, and defend the online image of individual locksmith workers or the reputation of a locksmith business.

Whether you’re looking to attract individual buyers, skilled labor, or commercial contracts, if you have negative content about your locksmith business showing up in online searches or on review sites, you’re losing more business than you’re gaining.

92.4% of consumers will conduct an internet search before making contact. And what they see there matters.

92% of people will avoid a locksmith business with no reviews. 

97% are influenced by reviews when they see them, and positive reviews can increase conversion rates by 270% (Editor’s Choice).

As you can see, complimentary online reviews for locksmiths are essential for getting that click or that call. But that’s not all. 

Lots of great reviews will also signal search engines like Google to include your locksmith near the top of search results—where your business will be more visible and more credible.

Monitor

We Monitor all relevant reviews posted for your business on the most relevant business review and complaint sites every day.

We also focus on monitoring automotive review sites, including Angi, HomeAdvisor, and more.

Outreach

We provide Review Outreach services to your existing customers. We target those individuals who have had a positive experience with your locksmith business and direct these customers to leave reviews on the most visible online review sites so they can have maximum impact.

We use proprietary systems and strategies to contact your best customers of past and present to request more high-rated reviews on your behalf, allowing your business to quickly catapult towards a stellar online review profile.

Response

We also provide a Response to all relevant reviews by our team of experienced online reputation management professionals. 

This personalized service allows us to act as a representative of your locksmith company to acknowledge and recognize positive reviews and escalate and resolve problems posted online in an effort to convert negative customer reviews to positive reviews.

97% of customers read responses to reviews — not just the reviews — when determining where to buy, and 71% of consumers are more likely to use a business that responds to reviews.

We can even share positive reviews (e.g., 4* or higher on Facebook and/or Twitter).

Reporting

We provide monthly reporting with detailed metrics so you know who is reviewing your company, when they are reviewing, what they are saying, and where they are posting their reviews so you can identify and respond to trends and allocate advertising and marketing resources accordingly.

We can set alerts daily, weekly, or monthly upon request and change these settings easily.
We can even share positive reviews (e.g., 4* or higher on Facebook and/or Twitter).

Knowing that potential customers are combing the internet looking for reviews can shed an entirely different light on how locksmiths manage their reputations.

What was once found in the phone book is now being found online. What was once talked about in-person is now being reviewed on sites like Superpages, Yelp, Yahoo! Local, Bing Places, Facebook, Google My Business, Trustpilot, Yellow Pages, Better Business Bureau, and , They are also going directly to home-service reviews sites like:

• QualitySmith
• Judy’s Book
• Porch
• Homeflock
• Thumbtack
• Angi (formerly Angie’s List)
• Houzz
• Amazon Home Services
• HomeAdvisor
• Foursquare
• TrustedPros
• HomeStars

Angi and HomeAdvisor are two of the most popular and widely used locksmith-matching and review sites, so it’s important to know how to manage reviews that appear there. 

One of the hardest parts of business review management is tracking those reviews. They can appear any time of day or night, and there’s no way to tell how many people have read them before you notice.

That’s when using a professional business review management firm becomes essential.

Formerly known as Angie’s List, this online review site is focused on home services. 

Consumers use it to find local contractors, but they also post reviews after work is completed—making it a valuable resource for people who are looking for online reviews of general and specialty locksmith companies.

When consumers post reviews on Angi, they use a report-card-type system, with grades A through F. 

Some of the categories are price, punctuality, quality, responsiveness and professionalism.

Before your business listing appears on HomeAdvisor, you will have to undergo financial and criminal background checks. 

So, simply appearing on HomeAdvisor is a plus for your online reputation.

How it works: Consumers post a job that needs to be completed, HomeAdvisor searches available locksmith professionals and sends the lead to those locksmiths who are the best fit. 

When you do a great job, and your customers write glowing reviews on HomeAdvisor, you’re working to polish your online reputation.

Monitoring is essential to effective online reputation management for locksmithing, but it is only the beginning of an effective online reputation management strategy.

A crucial component of online reputation management is the suppression of negative content and promotion of positive content – whether it is reviews, local or national news stories, blog and influencer posts, or social media—we know how the locksmith industry operates and what is important to highlight to gain greater control and influence.

Our strategies are proven to boost rankings and gain attention.

We use marketing, public relations, legal, and search engine optimization (SEO) strategies to promote, protect, and defend your locksmith company’s online image and reputation.

Locksmiths understand that they must continue to provide quality service to their existing customers. But equally important is acquiring new customers. Social media serves both of these purposes and more.

Half of the consumers say they use social media to follow local products and services—to learn about how business is conducted and how people feel about those products. And 61% of social media users ay that when businesses offer discounts and special buys, they feel more encouraged to book or make a purchase.

A lot of consumers use social media to predict the level of service they’ll receive from a locksmith. In fact, 56% say they would unfollow a business page if their interactions were not customer-centric—whether or not any business was conducted.

If you’re struggling with finding the time for social media management, let Reputation Rhino do the work for you.

We work to change your image in your favor by highlighting your strengths and to emphasize positive feedback from past jobs and work. The best way to combat negative reviews is to accumulate as many positive reviews as possible and be sure to reply to every review you receive–positive or negative.

Reputation Rhino is a New York online reputation management company that will help you generate positive press, monitor and manage reviews, manage your social media to engage prospective customers, and set up key communication and support strategies to produce an image that your locksmith business can be proud of and furthermore, deserves. With our proven online reputation management, you’ll be able to: