Reputation Rhino is a New York SEO company specializing in SEO for Education. We will help your educational institution improve brand awareness, increase targeted traffic, reach top rankings on relevant keywords, increase the number of applications, expand your recruitment efforts and raise the number of campus visits.
SEO for Education and marketing for schools and universities has become increasingly competitive and you don’t want your school to be left behind. Declining enrollment, rising costs, increased competition in online education in our post-COVID world – especially for graduate and certification programs — mean that every lead and every advantage is more important than ever.
Choose an experienced Education SEO company to help you achieve and maintain top Google rankings.
Search Engine Optimization (SEO) for education institutions is the process used to enhance the online visibility of your school to increase targeted traffic, achieve top rankings on agreed upon keywords and increase calls, leads and inquiries from website visitors.
Keyword research, on-site optimization (optimized design, user experience, content quality / relevance, information architecture), technical SEO (structured data, meta tags, site speed), off-site optimization (link building and establishing authority), monitoring and measurement all must work together for SEO to work for your college or university website.
What is Education SEO?
Education SEO has evolved to become the powerful and effective digital marketing strategy to attract new students and engage alumni.
SEO works to improve and optimize online content to rank higher on different search engines.
How Does SEO Work?
To improve the organic presence of your Education Website on Google and other search engines, our award-winning SEO company offers a range of services including the following:
- On page optimization following ethical (white-hat) SEO techniques
- Targeting a combination of category, product/service and location related keywords
- Integrating relevant content on-page and off-page for targeted keywords
- Building your Education Website brand online through offsite optimization
- Link building
Top search engine rankings are achieved through a combination of on-page and off-page activities on an ongoing basis. On-page optimization refers to improvements in our top-rated SEO company will make to your dental website to help Google and other search engines recognize your website for the most important keywords for your business.
Examples of on-page activities include:
- HTML code repair
- Improve Internal Linking
- Quote and Underline Keywords in content area.
- Review of content on page with proximity and prominence factors.
- Incorporate Title, Description and keywords to each important page.
- Sitemap creation and submission (ROR, XML, TXT)
- Check for broken links and repair them.
- Web page and Image Optimization
- Meta Tags analysis and Keyword density
- Integrate customer and user feedback form on website, etc.
Off-page optimization is how our NYC SEO company will improve the authority of your website through external activities to help Google and other search engines recognize your site as high quality and authoritative.
Examples of off-page optimization activities include:
- Local Submission
- Business Listings
- Search Engine submissions
- Directory Submissions
- Article submissions
- Blog post submissions
- Press release submissions
- Link building – one way, two way, three way
- Creation and Submission of RSS Feeds
- Bookmarking and tagging
- Create profile pages
SEO Analytics and Measurement
We use Google Analytics for monitoring website traffic and ranking position when managing an SEO campaign for schools and educational institutions.
Google Analytics can track anything from referring source and referring keyword through lead conversion. Using Google Analytics we can determine the following:
- Total number of unique visitors to the website
- The number of enquiries or leads generated by our activities
- Referring source for site visitors along with keyword identification
- User demographics
- Goal setting and tracking drilling down to conversion ratio.
- Average page views per unique user
- Cost Per Click against organic search generated visitor conversions
We evaluate conversion ratios and SEO effectiveness using these metrics:
- Total number of inquiries and inbound emails originating from organic search
- Total number of unique visitors generated through organic search
SEO For Schools – Why Does it Matter?
People trust organic search results more than advertising. We tend to have ad blindness when searching online and gravitate to results that occur naturally. In addition to organic page 1 results, SEO can positively impact images, videos, knowledge panels, news results.
Each SEO campaign requires research, competitor analysis, initial setup and ongoing monitoring audits, maintenance and optimization, but once you’ve reached Page 1 for your target keywords you’re getting more leads and relevant visitors to your website on a daily basis.
Can paid ads give you the same results?
Not without paying a couple of dollars or more for each click.
Local SEO for Schools
Community colleges, state schools, regional colleges and even elite private schools require local SEO efforts since many initial searches will use geography as a modifier, such as “best law school in Florida” or “nursing schools in nj” or “colleges near me”.
Local SEO requires more than simply verifying a Google Maps listing and making sure your Knowledge Panel is correct.
How is SEO for Schools and Educational Institutions Different from Traditional Marketing?
To rank for service-related searches, you need help from an experienced team who know how to do SEO for Education websites. Traditional higher education marketing relies on “let the students come to you” and is very hard to measure. SEO helps put your college or university in front of your prospective students when they are looking for the programs you offer and the path from Website visit to lead to application or campus visit inquiry can all be accurately and reliably measured with available online tools.
7 Tips for Your Higher Education SEO Strategy
Improve your SEO for Colleges and Universities with a straightforward, strategic process.
- Add Relevant Keywords
You have to determine the keywords you need to rank for, but how? Start by thinking about your main programs and services and then determine what subtopics people might be looking for answers to. If you are a school trying to rank in a competitive market like Philadelphia, your keywords might be “medical school in philadelphia” and some related keywords might be “philadelphia medical school online classes,” and “best medical school philadelphia”. Long-tail keywords like “financial aid for medical school” could be used for expanding content and optimizing your blog.
- Blog Building
Blogging allows your higher education website to increase search engine authority and rankings by displaying your knowledge on a variety of education-related topics. You’ll be able to rank for additional keywords and long-tail keywords that will get more visitors to your website leading to more appointments. Blogging attracts more website visitors and is a magnet for coveted backlinks.
- Structured Markups for Colleges and Universities – Schema and Open Graph Protocol
Google and other search engines prefer the Schema.org set of structured mark up to make it easier for its crawlers to scan pages and deliver relevant search results for users.
Schema has an official designation for colleges/universities that is advisable to follow for optimal SEO. You can mark up courses offered by your college or university with structured data so prospective students can more easily find you via search, providing details including the course name, who is offering the class, and a short description. Google recommends the most is the JSON-LD format, this is included as a block of script in the head of your page. You might want to see if you could use JSON in combination with the structure of your current content. Another mark up option is RDFa, and then Microdata both of which are expressed as in line properties in the body of your page.
- Generate High Authority Links
Create high-quality content that gets shared and reposted. This will result in your website getting backlinks, which are a valuable ranking signal for Google. Backlinks are a vote of confidence in the eyes of Google. They are important when building a brand and getting new pages to rank faster.
- Mobile Matters
According to a recent study, the average American spends 5.4 hours a day on their phone. 13% of millennial and 5% of boomers spend over 12 hours every day on their phones. Educational SEO experts understand that your target audience are researching and engaging with your school on mobile. Is your website mobile-friendly? Google ranks sites that are mobile-friendly higher than sites that are not. If you don’t know if your website is mobile-friendly, Google offers a free Mobile Friendly Test now.
The world is rapidly moving to voice-based search, and your future students, Generation Z and soon Generation Alpha are already there. Your future students are increasingly talking (rather than typing) their queries. PWC reports that 71% of respondents would prefer to use voice-activated search than physically typing their queries.
A voice strategy for education SEO involves optimizing for featured snippets, understanding how user intent drives visitors to your website, and thinking about long-tail keywords and questions (and answers) that will generate interest in your educational website.
- Know Your Audience
One of the challenges of SEO for colleges and universities is how to best engage their diverse audiences. For a typical college, marketing professionals must consider current and prospective undergraduate and graduate students, parents and family members of current and prospective undergraduate and graduate students, current and prospective staff and faculty, alumni and donors. Local media and state and local political figures are also a critical audience. There is no “one size fits all” for higher education SEO, and it all starts with getting to know your audience.
The Importance of Local SEO for Education Providers
Education SEO marketing has never been more vital as a way to increase the number of applications, expand your recruitment efforts and expand the number of campus visits.
For Generation Z (mid-to-late 1990s as starting birth years) and soon Generation Alpha (early 2010s as the starting birth years), social media is the primary source of news and information about colleges and universities. Social media marketing is great when it comes to referral traffic and increasing your overall brand footprint, but search engine optimization is the fuel that powers your school ahead of its peers.
Local SEO requires more than verifying a Google Maps listing and calling it a day. You need to have a review generation strategy in place so you can acquire positive reviews and remain at the top of Google’s local map pack.
Choose Reputation Rhino as the Best Education SEO company to Increase Enrollment
Landing on Page 1 for the keywords that matter may seem impossible, but it’s a lot easier when you have an experienced higher education SEO company by your side. Increasing your search rankings will increase enrollment.
Before we start implementing a new project for a new education SEO client we need to first understand your current performance and the gap between your school and your top competitors.
Until we’ve completed this SEO audit, it’s not possible to understand exactly what work is needed and what level of investment is required to see SEO results. What the audit gives us is a roadmap of our Education SEO strategy, helping inform exactly what we need to focus on to increase the amount of leads you generate online.
By using detailed analytics and goal tracking, you’ll be able to measure the effectiveness of your SEO campaign on a daily basis. You will see more phone calls increase, more web leads and more appointment bookings as your local rankings improve.
Contact us today to learn more about Reputation Rhino and our affordable Educational SEO services designed to increase leads, grow your revenue and outrank your competitors.