Reputation Rhino is a New York SEO company specializing in SEO for Ecommerce and Online Retail Companies. We will help your online retail business increase targeted traffic, achieve top rankings on relevant keywords, increase calls and generate sales.
When it comes to e-commerce SEO, ranking at the top of the search results pages for the keywords relevant to your products and services is essential to success. Business owners and entrepreneurs already know how difficult it is to succeed online today, and search engine optimization must be part of your digital strategy. The COVID-19 pandemic has accelerated the push for retailers to adopt a digital strategy and the already crowded marketplace of online retailers has become even more competitive.
According to a 2019 study by Statista, search traffic generated 65% of total ecommerce sessions, 33% was generated through organic search, and 32% was generated through paid search. 70% of respondents to a Databox survey said that SEO is better than pay-per-click advertising (PPC) for generating sales.
Search Engine Optimization (SEO) for Ecommerce is the process used to enhance the online visibility of your business to increase targeted traffic, achieve top rankings on keywords that deliver a measurable ROI and increase calls, leads and sales from website visitors.
Keyword research, on-site optimization (optimized design, user experience, content quality / relevance, information architecture), technical SEO (structured data, meta tags, site speed), off-site optimization (link building and establishing authority), monitoring and measurement all must work together for SEO to work for your online retail Website.
Ecommerce SEO has evolved to become the powerful tool to drive relevant traffic and sales for your online business. Landing at the top of Google for your Website and converting traffic to revenue also means having a solid online review management strategy in place. You want to have as many 4-star and 5-star reviews as possible, which will provide customers the confidence to call or complete an online purchase. According to a recent study, 92% of Internet users read product reviews, and 89% of people say that reviews influence their purchasing decisions. The first thing most consumers do before making a major purchase is research online.
The best ecommerce SEO company will work to improve and optimize online content to rank higher on different search engines.
SEO is not a “set it and forget it” project, it’s about continually optimizing your pages to provide the best user experience (UX). You want your website to be easy to use, while addressing the most important user intent metrics.
To improve the organic presence of your Ecommerce Website on Google and other search engines, our award-winning SEO company offers a range of services including the following:
Top search engine rankings are achieved through a combination of on-page and off-page activities on an ongoing basis. On-page optimization refers to improvements by your ecommerce SEO agency to your website to help Google and other search engines recognize your website for the most important keywords for your business.
Examples of on-page activities include:
Examples of off-page optimization activities include:
We use Google Analytics for monitoring website traffic and ranking position for our ecommerce SEO activities.
Google Analytics can track anything from referring source and referring keyword through lead conversion. Using Google Analytics we can determine the following:
We evaluate conversion ratios and SEO effectiveness using these metrics:
SEO as a more efficient and affordable way to advertise to your target market. Why? Because it’s organic and people trust organic search results more than advertising.
Each SEO campaign requires a carefully thought-out initial setup and refining, but once you’ve reached optimal rankings you’re getting more leads to your business on a daily basis. Can paid ads give you the same results? Not without paying several dollars or more for each click. For highly competitive keywords (like “car insurance”) the cost per click can be $40 or more. Consider the cost per click for coffee (nearly $2.00) is more than the cost of a cup of coffee.
This is not to suggest there is not a place for PPC in your online advertising strategy, we are an award-winning PPC Management company, and we know how to make PPC deliver value for our clients, it simply means you should make room for search engine optimization to reduce the long-term costs and dependency on paid ads as your primary source for traffic.
The benefits of a long-term ecommerce SEO strategy are clear. Higher rankings and a better organic web presence lead to more patients.
93% of online experiences begin with a search engine. People are using Google to find what they want and what they need.
Blogging and social media marketing allows retailers to build a community, educate prospective customers and share important product information organically. Posts can move to the top of Google search results for some of the most important keywords in the retail space.
Here is a short list of some of the best Ecommerce SEO tools we use for our clients:
In the Internet age, the customer lifecycle and path to purchase has changed beyond recognition. People still do in-store research – to look, feel and experience a product, and then go online to purchase. In some cases, there is no in-store opportunity, so customers rely on word of mouth, social media influencers, product reviews, coupon codes and discount sites and other third-party sources to validate their purchase. Even with all these different ways to get to the checkout page, 1 out of every 5 customers abandon their shopping carts before completing a purchase.
Google reports that customers are 51% of shoppers surveyed say they use Google to research a purchase they plan to make online.
Improve your ECommerce SEO with a straightforward, strategic process.
You have to determine the keywords you need to rank for, but how? Start by thinking about your main products and then determine what subtopics people might be asking questions about or looking for answers to. As voice-based search becomes increasingly important, customers are relying on asking questions online and relying on Siri or Alexa to help with product discovery. How well does your Website or content strategy align with the shift to voice?
For online shopping customers, who are going to share their address and credit card information with your company, privacy matters. According to Javelin Strategy & Research, in 2019, identity fraud resulted in $16.9 billion in losses, and impacted 5.1% of consumers.
Privacy also matters to Google. HTTPS can provide a fast, secure connection that offers a level of privacy and reliability that users should expect. The W3C’s Technical Architecture Group has argued persuasively that the web should actively prefer secure connections and transition entirely to HTTPS.
HTTPS encrypts and filters all communication between the site and the browser – it is also a Google ranking factor, so it is important to coordinate with your website host and set up an SSL certificate on your Website, or work with your SEO company to set this up for you. SSL stands for Secure Sockets Layer, it is a security technology that enables encrypted communication between a web browser and a web server.
Blogging is a very effective online marketing strategy that allows you to establish authority and rankings by displaying your knowledge on a variety of topics. For example, if you are a website specializing in selling organic food, blog content highlighting the benefits of natural foods and the dangers of harmful pesticides can support your brand’s products and attract new customers who may not yet be looking for your products, but discover your products through your content. Long-tail keywords, “benefits of non-GMO popcorn” for example, could be used for expanding content and optimizing your blog.
Websites that blog actively generate 67% more leads and 434% more indexed pages than those that don’t. You’ll be able to rank for additional keywords and long-tail keywords that will get more visitors to your website leading to more appointments.
Create high-quality content that gets shared and reposted on social media and elsewhere. This will result in your website getting backlinks, which are a powerful ranking signal for Google. Backlinks are essentially a vote of confidence in the eyes of Google. They are important when building a brand and getting new pages to rank faster.
Web Pages need to load fast. According to a recent article in Search Engine Journal, 70% of customers say Site Speed impacts their purchasing decisions. Delays can increase the chances of a person bouncing off from the page or the website entirely. Even a one-second delay can result in a 7% drop in conversions. Consider implementing AMP pages (accelerated mobile pages) for fast mobile loading times.
Google and other search engines prefer the Schema.org set of structured markup to make it easier for its crawlers to scan pages and deliver relevant search results for users. Google recommends the most is the JSON-LD format, this is included as a block of script in the head of your page. You might want to see if you could use JSON in combination with the structure of your current content. Another option is RDFa, and then Microdata both of which are expressed as in line properties in the body of your page.
For online retailers, product’s name (name), image (image), description (description), and SKU (sku) are all identified using Schema.org product vocabulary. Ever wonder how those star ratings for products appear in search results and grab the eye and attention of customers searching online? They appear because the website uses a Schema.org vocabulary for describing product ratings. In the code, aggregateRating, ratingValue, and reviewCount help Google and other search engines identify the product rating and show it as a rich result.
There's also Open Graph protocol favored by Facebook so if you want to better manage how Facebook views your site pages, you'll want to include the Open Graph markup in your pages.
Google is favoring Websites that prioritize the user experience on mobile devices. When they visiting a mobile-friendly site, Google reports that 74% of people say they're more likely to return to that site in the future and 67% of mobile users say that when they visit a mobile-friendly site, they're more likely to buy a site's product or service. Google will rank sites that are mobile-friendly higher than sites that are not. If you don't know if your website is mobile-friendly, Google offers a free Mobile Friendly Test now.
According to Search Engine Land, “49 percent of consumers reported that they rely on search to inform purchase decisions, and 19 percent of respondents identified search engines as the most influential source in driving their purchase decisions.”
Although Social media marketing is a powerful tactic to grow referral traffic and increase your overall brand footprint, search engine optimization is the fuel that powers your sales engine.
Landing on Page 1 for the keywords that matter is a lot easier when you have the best ecommerce SEO company on your side. Increasing your search rankings will increase revenue for your business.
Before we begin SEO for Ecommerce sites we need to first understand the current performance of your Website and the gap between your business and your top competitors.
Until we’ve completed this SEO audit, it’s not possible to understand exactly what work is needed and what level of investment is required to see SEO results. What the audit gives us is a roadmap of our e-commerce SEO strategy, helping us develop a game plan about what we need to do to increase the amount of sales you generate online.
By using detailed analytics and goal tracking, you’ll be able to measure the effectiveness of your SEO campaign on a daily basis. You will see more phone calls increase, more web leads and more sales as your SEO rankings improve.
Contact us today to learn more about Reputation Rhino and our affordable Ecommerce SEO services designed to increase leads, grow your revenue and outrank your competitors.
Ecommerce SEO is the process of ranking a Website online. While some SEO companies just think about exact match “product” searches, today’s online customers are much more sophisticated, and SEO tactics need to adapt to these changes. For example, a customer searching for a new camera might search by specific product type “Nikon D750” or category “best digital camera” or a particular quality “waterproof digital camera” or another descriptive search term “cheap digital camera”. Ecommerce companies need an on-page and off-page SEO strategy to compete online.
SEO for Ecommerce companies is more important than ever before. It’s 2x harder to get a paid ad seen on mobile search results now than on desktop, so it is smarter to try and rank on mobile organically. People are searching for products and services every day, and you want to show up on Page 1. SEO includes on-page improvements, backlink acquisition, blog posting, and content optimization, among many other ranking factors.
According to Digital Commerce 360, online spending represented 21.3% of total retail sales for 2020. Amazon accounted for nearly 1/3 of all ecommerce in the United States. When your website ranks higher on Google, more people will see your products for sale. Most people’s searches begin and end on Page 1, and if you can get there your sales will increase.
Prices for SEO services depend on a number of different factors. There is no one size fits all for SEO – so beware of companies offering standardized Gold, Silver or Platinum plans without doing the hard work of understanding your business, your website and your competitive market. If you are in a very competitive market, the ranking process will take more time and require more content and backlinks – and this will mean you will need to plan a higher SEO budget to rank on Page 1. To find out more, contact us today!