Reputation Rhino is a New York SEO company specializing in SEO for Doctors and Healthcare Companies. We will help your medical and healthcare practice increase targeted traffic, achieve top rankings on relevant keywords, increase calls and generate leads.
When it comes to Doctor SEO, ranking at the top of the search results pages isn’t just helpful, it’s vital to sustaining and growing your medical practice. Doctors and healthcare professionals already know how competitive it is to succeed today, and online marketing must be part of your digital strategy.
People have questions every day regarding health and wellness, and they turn to the internet for answers. 5% of all Google searches are healthcare-related, and many of those searches involve people looking for local physicians.
Local SEO for doctors will help improve your Google search presence within your practice area. This will lead to more phone calls, more appointments, and more regular patients coming into your office. Choose an experienced healthcare SEO company to help you achieve and maintain top Google rankings.
Local SEO for doctors will help improve your Google search presence within your practice area. This will lead to more phone calls, more appointments, and more regular patients coming into your office.
Search Engine Optimization (SEO) for Doctors is the process used to enhance the online visibility of your business to increase targeted traffic, achieve top rankings on agreed upon keywords and increase calls, leads and inquiries from website visitors.
Keyword research, on-site optimization (optimized design, user experience, content quality / relevance, information architecture), technical SEO (structured data, meta tags, site speed), off-site optimization (link building and establishing authority), monitoring and measurement all must work together for SEO to work for your healthcare Website.
A recent research report from Google shows that patients are searching are going online to examine their health care options before making a decision on choosing a doctor or healthcare provider:
Doctor SEO has evolved to become the powerful and effective digital marketing strategy to attract new patients in every local market, including optimizing your Google My Business listing so you may appear in the Google Map Pack.
Showing up in the Google Map Pack (also known as the 3-pack) is a game-changer for any local physician. It means that when people search for “doctors in San Diego,” you will be one of the first options prospective patients see. Landing at the top of Google Maps means having a solid online review management strategy in place. You want to have as many 4-star and 5-star reviews as possible next to your map listing, which will entice potential patients to call and book an appointment.
SEO works to improve and optimize online content for physicians and healthcare professionals to rank higher on different search engines.
SEO is not a one-time project, it’s about continually optimizing your pages to provide the best user experience (UX). You want your website to be easy to use, while addressing the most important user intent metrics.
To improve the organic presence of your Doctor Website on Google and other search engines, our award-winning SEO company offers a range of services including the following:
Top search engine rankings are achieved through a combination of on-page and off-page activities on an ongoing basis. On-page optimization refers to improvements in our top-rated medical SEO company will make to your healthcare website to help Google and other search engines recognize your website for the most important keywords for your business.
Examples of on-page activities include:
Examples of off-page optimization activities include:
We use Google Analytics for monitoring website traffic and ranking position for our healthcare SEO activities.
Google Analytics can track anything from referring source and referring keyword through lead conversion. Using Google Analytics we can determine the following:
We evaluate conversion ratios and SEO effectiveness using these metrics:
82% of business owners see SEO as a more effective way to advertise. Why? Because it’s organic and people trust organic search results more than advertising.
Each SEO campaign requires setup and finetuning, but once you’ve reached optimal rankings you’re getting more leads to your business on a daily basis. Can paid ads give you the same results? Not without paying several dollars or more for each click.
The benefits of a thoughtful SEO strategy is clear. Higher rankings and a better organic web presence lead to more patients.
93% of online experiences begin with a search engine. People are using Google to find what they need. It applies to searches for any product or service, especially something as important as healthcare.
Doctors who use Google to their advantage will see a major increases in new patient visits and higher overall retention rates.
You can also use content to build your overall authority in the healthcare space. Blogging and social media marketing allows doctors to share important health information organically. Posts can move to the top of Google search results for some of the most important keywords in the healthcare space.
Doctors need their services to show up on Google for local searches. Things like “breast augmentation in Chicago,” or “varicose vein removal in Dallas.”
To rank for service-related searches, you need help from experts who know how to do SEO for doctor websites. Traditional marketing relies on “let the customer come to you” and is very hard to measure. SEO helps put your business in front of your prospective patients when they are looking for the services you offer and the path from Website visit to lead to appointment booking call can all be accurately and reliably measured with available online tools.
In September 2018, Google passed a new algorithm update known as “Medic.” This update affected physicians and medical information sites across the Internet, impacting organic rankings for health, fitness, and medical websites and favoring sites sharing trustworthy content. Reputation management became one of the most critical components to marketing success in the healthcare industry.
Improve your healthcare SEO with a straightforward, strategic process.
You have to determine the keywords you need to rank for, but how? Start by thinking about your main services and then determine what subtopics people might be looking for answers to. If you are a Doctor trying to rank in a competitive market like Manhattan in New York City, your keywords might be “family doctor Manhattan”, “Manhattan cardiologist,” or “best dermatologist Manhattan” depending on your specialty. You can even break down locations into specific neighborhoods like “Chelsea” or “Upper West Side” or “Midtown West”. Long-tail keywords could be used for expanding content and optimizing your blog.
Think local first. Optimizing for your location means getting your Google My Business listing to the top of the Google Map Pack, and getting your website to the top of “Doctor in [CITY NAME].”
In the healthcare space, privacy matters – to your patients and for your legal and compliance team. Privacy also matters to Google. In 2017, Google required that websites which request users to enter personal data would need to have Hyper Text Transfer Protocol Secure (HTTPS) as an additional layer of security. HTTPS encrypts and filters all communication between the site and the browser – it is also a Google ranking factor, so it is important to coordinate with your website host and set up an SSL certificate on your Website, or work with your SEO company to set this up for you. SSL stands for Secure Sockets Layer, it is a security technology that enables encrypted communication between a web browser and a web server.
Blogging is a very effective online marketing strategy that allows you to establish authority and rankings by displaying your knowledge on a variety of healthcare topics. Websites that blog actively generate 67% more leads and 434% more indexed pages than those that don’t. You’ll be able to rank for additional keywords and long-tail keywords that will get more visitors to your website leading to more appointments.
Create high-quality content that gets shared and reposted. This will result in your website getting backlinks, which are a valuable ranking signal for Google. Backlinks are a vote of confidence in the eyes of Google. They are important when building a brand and getting new pages to rank faster.
Keeping up with your Google My Business profile will provide immediate benefit for your brand. Adding photos, videos, a well-written business description, gaining reviews, and highlighting your healthcare services are hugely important for getting higher map rankings.
Web Pages need to load fast. Delays can increase the chances of a person bouncing off from the page or the website entirely. Consider implementing AMP pages (accelerated mobile pages) for fast mobile loading times.
Google is favoring Websites that prioritize the user experience on mobile devices. In the US, 94% of people with smartphones search for local information on their phones. Google will rank sites that are mobile-friendly higher than sites that are not. If you don't know if your website is mobile-friendly, Google offers a free Mobile Friendly Test now.
88% of people who do a local search on their phone visit that establishment the same day. Doctor SEO marketing has never been more vital as a way to book more appointments and take your healthcare practice to the next level. Social media marketing is a powerful tactic to grow referral traffic and increasing your overall brand footprint, but search engine optimization is the fuel that powers your engine forward, especially on the local level.
Local SEO requires more than checking a Google Maps listing and calling it a day. You need to have a review generation strategy in place so you can acquire positive reviews and remain at the top of Google’s local map pack. Google Maps searches account for 13% of all Google searches.
According to Software Advice, Online Reputation Management is more important than ever --90% of patients use online reviews to evaluate doctors and 71% of patients use online reviews as the very first step to finding a new doctor. Reviews on Google, Facebook and Yelp as well as Healthgrades, Wellness.com Vitals.com, RateMDs, are the way a modern healthcare practice is built and maintained.
Landing on Page 1 for the keywords that matter is a lot easier when you have an experienced healthcare SEO company on your side. Increasing your search rankings will increase revenue for your healthcare practice.
Before we start implementing a new project for a new healthcare SEO client we need to first understand your current performance and the gap between your business and your top competitors.
Until we’ve completed this SEO audit, it’s not possible to understand exactly what work is needed and what level of investment is required to see SEO results. What the audit gives us is a roadmap of our Doctor SEO strategy, helping inform exactly what we need to focus on to increase the amount of leads you generate online.
By using detailed analytics and goal tracking, you’ll be able to measure the effectiveness of your SEO campaign on a daily basis. You will see more phone calls increase, more web leads and more appointment bookings as your local rankings improve.
Contact us today to learn more about Reputation Rhino and our affordable Healthcare SEO services designed to increase leads, grow your revenue and outrank your competitors.
Doctor SEO is the process of ranking a healthcare office locally in Google. Your goal should be to rank for “near me” searches as well as “Doctors in [city name]”.
SEO for Doctors is very important. It’s 2x harder to get a paid ad seen on mobile search results now than on desktop, so your best bet is to rank on mobile organically. People are searching for local services every day, and you want to show up on Page 1 in your local market. SEO can encompass on-page improvements, backlink acquisition, blog posting, and Google My Business optimization, among many other ranking factors.
When your website ranks higher on Google, more people will see your business. Most people’s searches begin and end on Page 1, and if you can get there with your healthcare website you will receive more phone calls and book more appointments.
Prices for SEO services depend on a number of different factors. There is no one size fits all for SEO. If you are in a particularly competitive local market, the ranking process will take more time and require more content and backlinks – and this will mean you will need a higher SEO budget to rank on Page 1. To find out more, contact us today!
Plastic Surgery SEO involves a combination of on-page, off-page, and other brand entity improvements to rank higher in Google search results for your practice specialty. Keyword research is the first step in the process to ensure that your pages are optimized for the best terms that deliver the highest ROI, followed by a methodical link building and content marketing campaign that improves your website authority metrics.
We don’t usually break out healthcare SEO specialties, but over the years we have gotten more and more questions from plastic surgery, cosmetic dermatology and other related practices so we decided to include a few frequently asked questions about Plastic Surgeons
According to a recent research report, the cosmetic surgery market size was USD 50.67 billion in 2018 and is projected to reach USD 66.96 billion by 2026. The five most popular cosmetic plastic surgery procedures are Breast Augmentation, Liposuction, Eyelid Surgery, Nose Reshaping, and Facelifts.
The competition for these lucrative procedures is fierce, online and offline, and the cost per click for paid advertising can sometimes be ten dollars or more for every click. SEO is not only a more cost-effective marketing solution, but prospective patients prefer organic search results over paid promotional ads.
SEO for plastic surgeons will continue to be important in the coming years, especially as the internet shifts towards majority mobile use.
Physician referrals and word of mouth used to be the way to build a plastic surgery practice, but not anymore, Google is the largest single referral source for plastic surgeons and third-party reviews by patients on websites like RateMDs, RealSelf has become more important than any other marketing efforts.
SEO will get your plastic surgery practice towards the top of Google’s search rankings. When you’re the first thing people see, you’re usually the first thing they click on.
Over 25% of searchers click on the number one search result. You need to be there.
The cost of SEO depends on several factors, including how many keywords you are trying to rank for and how competitive is the local market you are trying to rank. Unlike other forms of marketing and advertising, SEO is highly measurable. It is hard to argue with organic traffic, time on site, bounce rates, lead conversions, phone calls and booked appointments. Our goal is to create an affordable and effective Campaign for you and your healthcare practice.