CASE STUDY
HOW Reputation Rhino Helped a Tech CEO Build a Powerful Page 1 on Google
OVERVIEW
In just six months, Reputation Rhino successfully revitalized the online presence of a technology CEO and entrepreneur. With a customized online reputation management strategy, including online public relations outreach to high-quality media, search engine optimization (SEO), and the creation of authoritative content, our client was able to dominate the first pages of Google for his name and establish himself as a thought leader and expert in his industry.
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BACKGROUND
Our client is a technology entrepreneur with a focus on building brands in the health/wellness and pharmaceutical industries. However, with the exception of a LinkedIn profile and some random social media accounts, he had virtually no presence online.
His latest venture, a disruptive innovation in the healthcare marketplace focusing on telehealth, would require capital from private equity and venture firms that typically do extensive research and due diligence on potential investments. Our client is an expert and authority in his field, but few people outside his circle of friends and business colleagues knew about his professional background and vision for the future of his industry.
THE SOLUTION 💡
Build a powerful personal brand
Generate positive online media coverage
Promote positive online search results
Create an SEO campaign to strengthen positive search results
THE STRATEGY
We created news articles, press releases, and executive interviews with a focus on healthcare technology, telemedicine, and entrepreneurship. We published monthly on high-visibility news sites like Yahoo Finance, Washington Times, TechTimes, CEOWeekly, and more. We supported the newly published articles with link building to help the content achieve maximum search engine visibility.
We also created a microsite to highlight his personal and professional biography and highlight positive news articles and other media mentions, amplifying our client’s online image.
We leveraged our content publishing relationships with over 5,000 blogs and news sites and built supporting links to new and existing content on our industry-leading Private Blog Network (PBN) to ensure our newly created content would rank on Page 1.
RESULTS
We were able to dominate Page 1 of Google in less than six months and transform our client’s online reputation to establish him as an expert and thought leader in his industry.
The microsite we built is currently the first result on Page 1
Our client recognized the power of content marketing and the impact of a positive, proactive online public relations campaign. He also engaged Reputation Rhino to help with online reputation management for his company, where we were able to achieve similar results.
Why Reputation Rhino?
Reputation Rhino is an award-winning online reputation management agency based in New York City. We have worked with some of the largest brands in the world and advised high-profile individual clients, including Hollywood celebrities, members of Congress, and C-suite-level business executives.
Our company has been featured in Bloomberg Businessweek, Newsweek, Time, Forbes, Fox Business, Huffington Post, U.S. News, International Business Times, and more. Reputation Rhino is led by an extraordinary team of experienced legal, marketing, technology, and public relations experts who customize an affordable and highly effective online reputation management strategy.
Reputation Rhino’s award-winning strategies are designed to quickly eliminate the impact of damaging news articles, reviews, blog posts, forum comments, and other negative content while promoting a positive online image to anyone looking for you or your company online.
We look forward to working with you!
Are you prepared to activate an online reputation management strategy that positions your business as the primary choice for your customers?
Reputation Rhino's Team of Award-Winning ORM Experts will help you stay relevant and in your targeted audience’s searches, promote a positive online image, and produce more high-quality leads that drive sales.
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