CASE STUDY

DISCOVER THE STRATEGIES A HEALTHCARE WEBSITE USED TO INCREASE TRAFFIC BY 1,500%

OVERVIEW

Reputation Rhino helped develop a customized, data-driven strategy to help our client’s Website increase targeted traffic and achieve higher rankings in search engines.

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BACKGROUND

Our client is an information services and data company that supports doctors, healthcare providers, and medical organizations for billing and claims processing. The company was recently sold to a private investor, and the new owner understood the importance of search engine optimization (SEO) for growth.

THE PROBLEM

The Website had hundreds of thousands of pages with ranking potential, but there were serious technical issues, including:

  • Page Indexing Errors (102K pages were not indexed)
  • No XML Sitemaps
  • Missing or Incorrect Robots.txt
  • Duplicate Content
  • Missing Alt Tags
  • Broken Links
  • Not Enough Use of Structured Data
  • Missing or Non-Optimized Meta Descriptions

THE SOLUTION 💡

  • Sitemap.xml and Sitemap.html Optimization, Submission & Reindexing
  • Update Title, H1 and Meta Descriptions for Top Pages
  • Fix 4XX and 5XX Page Errors
  • Internal Linking
  • Low Quality/Thin Content/Duplicate Content Management Optimization
  • API and Data Integration
  • Implement Structured Data & Schema Code Sitewide
  • Robots.txt Optimization
  • Canonical URLs Optimization
  • High Authority Link Building
  • Identify Low Hanging Fruit Opportunities for Improving Ranking of Page 2 and 3 Content

There was no off-page strategy for link building, and our client’s Website was competing with a number of established sites, including .gov and .org sites that were highly optimized for search.

The client needed a team of SEO experts able to efficiently and effectively diagnose the problems and implement solutions in collaboration with their web development team.

THE STRATEGY

We conducted a comprehensive Website SEO Audit and a detailed analysis of top competitors and client keywords. 

We identified “low-hanging fruit” optimization opportunities of more than 600 keywords with over 100 monthly visitors ranking between 11 to 30 positions. 

These keywords would be prioritized for content enhancement and link building to achieve fast ranking improvement and higher traffic.

We quickly implemented game-changing on-site technical SEO fixes alongside a scalable content improvement strategy that allowed us to improve hundreds of thousands of pages at once, with no downtime or disruption. 

With strategic link building and on-page content improvements, we were able to move our top-performing pages slightly higher on Page 1 and ahead of some very powerful websites, including NIH.gov, which created exponential traffic improvement.

RESULTS

Within the first six months of our engagement, we were able to achieve the following incredible results:

Year over Year Monthly Organic Sessions increased by 1,490% (592,301 vs. 37,252)
Year over Year Monthly New Users increased by 2,498% (497,282 vs. 19,141)

Why Reputation Rhino?


Reputation Rhino is an award-winning online reputation management agency and digital agency based in New York City.

We have worked with some of the largest brands in the world and can turbocharge any size business with powerful online reputation management services and internet marketing solutions that get results.

Our company has been featured on Bloomberg Businessweek, Time, Forbes, Newsweek, Fox Business, Huffington Post, U.S. News, International Business Times and more.

Reputation Rhino is led by an extraordinary team of experienced online marketing experts who can customize an affordable and highly effective SEO strategy.

We look forward to working with you!

Are You Ready To Turn On An SEO Strategy That Powers Past Your Competition Putting You At the Top of Page 1 On Google?

Reputation Rhino's Team of Award-Winning SEO Experts will help you stay relevant and in your targeted audience’s searches, promote a positive online image, and produce more high-quality leads that drive sales.

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