SEO is very important for the weight loss and diet centers, is a way to maximize your Web site’s potential in grabbing as much of the market share as you can. According to Marketdata Enterprises, 108 million Americans are expected to be on a diet this year, and over 83 percent of them prefer an online or by phone program. By shifting your marketing strategy to include a heavy online component, your weight loss and diet center can earn the attention of the dieters looking for help in losing weight.
SEO Tips and Strategies
The total U.S. weight loss market is expected to reach $66.5 billion in 2013, according to the Marketdata report. Think about the weight loss clientele you’re trying to reach. Are you looking for those who want to lose 10 pounds or less? Or those that are morbidly obese? What about middle-aged men, or new moms? Each niche has its own strategies, and figuring out which you want to target the most will help you as you begin your SEO journey.
Many companies are beginning to understand the great value in SEO, and they’re beginning to shift their marketing budgets towards that goal. Below are some tips on how weight loss and diet centers can implement SEO.
1. Start Blogging: Starting a blog will be instrumental in helping your weight loss and diet clients, potential clients, and your Web site’s SEO. It’s a fact that the more indexed pages contained within your Web site, the better your chances of having a high page rank. Search engines will read through your Web site to determine your page rank. Keep in mind, however, that you should not blog simply to add to your indexed pages and therefore improve your SEO. Always use your blog posts as an opportunity to educate and entertain your readership. As an example, Lyfe Botanicals, a nutritional supplement company posts regularly on the benefits of their health and wellness products.
2. A Picture is Worth a Thousand Words: Keywords and content are the bulk of the SEO strategy, but don’t neglect your pictures. Each picture included on your Web site should be named something specific; search engines will be able to read the file name and it will therefore “count” towards your page rank. Also, create an alt tag for each picture, which is a short piece of code that allows you to write a short caption for the photo. Again, search engines will read these captions. Be sure your keywords are in both areas!
3. Post Often: Don’t neglect your Web site; adding to it should be on your “to-do” list each week. Blog, update content, and showing you’re active on your Web site will help your page rank.
4. Hire the Best SEO Company: Hiring an SEO company can be challenging, but here are some tips on what to look for. The company should have good writers, strong marketing minds, and local offices with native English speakers (this will make sure that the content on your Web site is relevant to your audience). When we started our New York City SEO company back in 2011, we wanted to be able deliver customized services for businesses with a personal touch at an affordable price, you should be looking for an SEO firm that shares the same values.