Boost Your Visibility and Reach More Guests Using
SEO For Hotels
Convert Qualified Leads, Increase Visibility, and Rank Higher In Search Results
Rank Higher In The Search Results, Increase Visibility, And Convert More Leads into Paying Guests
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Why Do Hotels Need SEO?
Hotels have learned that convenience and customer satisfaction at their locations are more important than ever.
Travelers looking to book a hotel stay for vacation, work, or road trips continue to increase with the desire to explore after being in lockdown during the pandemic. Hotels are left vying for business in highly competitive local markets. Things like amenities, customer service, room options, and competitive rates set one another apart making SEO marketing increasingly important to tap into in order to gain more guests.
What is SEO for Hotels?
Hotel SEO is a powerful and effective digital marketing strategy designed to improve the online visibility and growth of your business. It is used to generate potential and repeat clients in your local market by improving & optimizing online content to outrank local competition on Google and other search engines.
Online visibility is crucial in outranking and outperforming the competition for hotels and their guests – especially locally.
SEO helps put your business in front of eager travelers looking for a trustworthy, prominent hotel that makes sense for their stay away from home with a clear path from website visit to booking.
There is a clear demand for quick, online ways to get in touch with businesses.
91%
of travelers
look online first when searching for a place to stay
85%
of travelers
choose Google to search for their stay
76%
of travelers
are willing to pay more for a hotel with higher review scores
With SEO, You Can Share The Hospitality Of Your Hotel Online
A well-thought out Search Engine Optimization (SEO) strategy for hotel services is designed to enhance the online visibility of your business by increasing targeted traffic, achieving top rankings on agreed-upon keywords, and generating more visits, inquiries, and booked services to push your business and services ahead of your competition.
And if you think you don’t need SEO for your hotel, you’re wrong.
Online marketing has continued to become increasingly competitive for hotel service-based businesses. Hotels must compete on hospitality, availability, room rates, and amenities offered. With paid advertising becoming more expensive, hotels must turn to their SEO toolbox to curate organic results that won’t break the bank.
This can be overwhelming without the right team on your side guiding your SEO roadmap. Hiring a trusted team of experts to light up features of your website, choose the right keywords, and enhance your online presence is the most fool-proof way to get directly to the top of page 1–and stay there with continual monitoring and optimization of your SEO strategies.
GET YOUR CONTENT TO THE TOP OF PAGE 1
SEARCH ENGINE OPTIMIZATION:
What is it and How Does it Work?
We don’t guess or throw darts at the wall with the SEO for your hotel business. At Reputation Rhino our proven SEO strategies are backed by thorough research and scientifically-tested data—guaranteeing you results every time.
SEO works to improve and optimize online content to rank higher on different search engines through:
- Keyword research and optimization
- On-site optimization
- Technical SEO
- Off-site optimization
- Monitoring and measurement
On page Optimization to Convert More Leads
Keyword Research and Targeting To Reach The Right Audience
Offsite Brand Building Techniques to Raise Awareness
Offsite Brand Building Techniques to Raise Awareness
Establishes Trust and Authority
Enhance Online Visibility to Leads and Clients
Our award-winning SEO company offers every solution you need to grow your organic online reach to online traffic in turn, building your revenue.
6 Tips For Your Hotel SEO Strategy
Improve your SEO campaigns with a straightforward, strategic process
1. Add Relevant Keywords
You have to determine the keywords you need to rank for, but how? Start by thinking about your main services and then determine what subtopics people might be looking for answers to. If you are a hotel trying to rank in a competitive market like Miami, your broad-search keywords might be “best hotel in Miami” and niche keywords like “hotels with a pool in Miami”, “Miami hotel with free parking”, or “Miami hotels walking distance to Art Basel” and, of course, you must rank on the top of Page 1 for your company brand name.
As voice-based search becomes increasingly important, customers are relying on Siri or Alexa to answer their questions online through search discovery. Understanding this will allow you to be a step ahead of your competitors with content marketing strategies.
2. Start Blogging
Blogging allows you to accrue authority and rankings by displaying your knowledge on a variety of topics related to your business or brand. Using content, you’ll be able to rank for additional keywords and long-tail keywords that will get more visitors to your website. Companies that blog get 55% more website visitors and 97% more links to their websites than businesses that don't.
3. Go Mobile
Google favors websites that prioritize the user experience on mobile devices over websites that are not optimized for mobile. According to a recent study, the average American spends 5.4 hours daily on their phone. Hotel SEO experts understand that your target audience is researching and engaging with your business on mobile.
If you don’t know whether your website is mobile-friendly, Google offers a free Mobile Friendly Test that allows you to see how well your site runs on a mobile device.
4. Earn High-Quality Backlinks
Create high-quality content that gets shared and reposted. As part of off-page SEO, this will result in your website getting backlinks, which are a valuable ranking signal for Google. Backlinks are a vote of confidence in the eyes of Google and are important when building a brand and getting new pages to rank faster and higher.
5. Using Schema for Hotels
If you are wondering how to increase SEO results for hotels, structured data is the way to go. You can even test how things will look once implemented using the Google Structured Data Testing Tool.
Google and other search engines use Schema.org as a preferred structured markup to make it easier for its crawlers to scan pages and deliver relevant search results for users. We recommend using the JSON-LD format, Google also recommends this, which is included as a block of script in the head of your page. If you don’t have this format, there are other options available to align your current content structure.
For hotels, the LocalBusiness markup is recommended and you should probably get even more specific with Hotel schema. You can include Address, Opening Hours, Aggregate Rating, and more.
6. Fast Web Page Speed
As more online searches take place on mobile devices, the need for optimization on mobile platforms is crucial. Having a website that loads quickly is easy to do by implementing AMP pages (accelerated mobile pages).
How is SEO for Hotels Different from Traditional Marketing?
Traditional marketing relies on the idea of “let the customer come to you” and is very hard to measure, whereas SEO puts your hotel services in front of prospective guests when they are actively searching for the amenities and options you offer.
This means that in order to reach new customers and help them with their vacation and travel needs, your business needs to be visible online. The best way to make that happen is with search engine optimization (SEO).
The higher your hotel website ranks in search results, the more likely you’ll win new and repeat business. But does SEO really matter?
SEO leads have a 14.6% close rate, while traditional methods have only a 1.7% close rate. That means using SEO for your hotel makes it 7x more likely for you to close a lead.
Reputation Rhino's Approach To SEO for Hotels
To improve the organic presence of your hotel business website on Google and other search engines, our award-winning SEO company offers a range of services including the following:
On-Page Optimization
The highest search engine rankings are achieved through a combination of on-page and off-page activities on an ongoing basis. On-page optimization refers to improvements our top-rated hotel SEO company will make to your business website to help Google and other search engines recognize your website for the most important keywords for your business.
Examples of on-page activities include:
- HTML code repair
- Improve internal linking
- Quote and underline keywords in content area
- Review of content on page with proximity and prominence factors.
- Incorporate title, description, and keywords to each important page.
- Sitemap creation and submission (ROR, XML, TXT)
- Check and repair broken links
- Web page and image Optimization
- Meta tags analysis and keyword density
- Integrate customer and user feedback form on website, etc.
Off-Page Optimization
Off-page optimization is how our renowned SEO company will improve the authority of your website through external activities to help Google and other search engines recognize your site as high quality and authoritative.
Examples of off-page optimization activities include:
- Local Submission
- Business Listings
- Search Engine submissions
- Directory Submissions
- Article submissions
- Blog post submissions
- Press release submissions
- Link building – one way, two way, three way
- Creation and Submission of RSS Feeds
- Bookmarking and tagging
- Create profile pages
SEO Analytics and Measurement
The team at Reputation Rhino uses Google Analytics for monitoring website traffic and ranking position for hotel SEO services.
Google Analytics can track anything dealing with referring sources and keywords through lead conversion.
By using Google Analytics, we can determine the following:
- Total number of unique visitors to the website
- The number of enquiries or leads generated by our activities
- Referring source for site visitors along with keyword identification
- User demographics
- Goal setting and tracking drilling down to conversion ratio.
- Average page views per unique user
- Cost Per Click against organic search generated visitor conversions
We evaluate conversion ratios and SEO effectiveness using these metrics:
- Total number of inquiries and inbound emails originating from organic search
- Total number of unique visitors generated through organic search
The Importance of SEO for Hotels
Local SEO has never been more vital to hotels. Being able to rank for things like “discounted hotel in Chicago”, “hotel in the Bahamas”, or “hotel near me.” As marketing trends have changed and evolved over the years, so too have the tactics and tools modern hotels must use to stay top-of-mind to their guests.
According to recent studies, 95% of internet users choose a business on the first page of search results which means 5% of users never go past the first page. Online SEO marketing has never been more critical to the success of a hotel with an emphasis on search engine results.
Local SEO requires more than verifying a Google Maps listing.
In addition to simply being found, you need to have a review generation strategy in place so you can acquire positive reviews and remain at the top of Google’s local map pack.
Online reviews are expressly more important now. Negative reviews have convinced 94 percent of consumers to avoid a business. In fact, according to a new study from the Spectrem Group, only 4% of millennials chose "comes with a strong recommendation from trusted family/friends" showing that most are seeking information from online searches and reviews.
Coupled with a strong SEO campaign and content strategy, online review management is key to telling your brand story online–and no one understands online review management better than Reputation Rhino.
Choose Reputation Rhino As the Best SEO Company to Increase Your Online Retail Customers
By increasing your search rankings, you can increase visibility and reach more individuals seeking hotel services. More guests, and satisfied customers that tell their friends and keep coming back for more, generates more revenue for your business. Of course, landing on Page 1 for the keywords that matter may seem impossible, but it’s a lot easier when you have an experienced SEO company on your side.
Before we start implementing a new SEO campaign for a new hotel client, we complete an SEO audit in order to understand your current performance and the gap between your business and your top competitors. We use the results of this audit to create a roadmap of your SEO strategy, helping inform exactly what we need to focus on to increase the number of leads you generate online.
By using detailed analytics and goal tracking, we’ll measure the effectiveness of your SEO campaign on a daily basis. You will see phone calls increase, more web leads come through and more reservations made as your local rankings improve.
Are You Ready To Acquire An SEO Strategy That Stands Out From Your Competition Putting You At the
Top of Page 1 On Google?
Reputation Rhino is a New York based SEO company that will help you increase leads, outrank & stand out from the competition, create a winning strategy, and provide expert reputation management to boost your online presence.
Yes! I want my Hotel to rank higher on Page 1!
Reputation Rhino's Team of Award-Winning SEO Experts will help you stay relevant and in your targeted audience’s searches, promote a positive online image, and produce more high-quality leads that drive sales.
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FAQ's
What are the fundamentals of online reputation management?
The fundamentals of online reputation management (ORM) involve monitoring your brand’s online presence, addressing negative feedback, and promoting positive content to build trust and credibility. This includes tracking mentions of your brand on social media, review sites, and search engines, engaging with your audience, and using SEO strategies to ensure positive content ranks higher in search results. By consistently managing these elements, you can protect and enhance your brand’s reputation in the digital space.
Why is online reputation management important?
Online reputation management is essential because your digital presence often serves as the first impression for potential customers, clients, or employers. A positive reputation can build trust, attract new opportunities, and drive business growth, while a negative reputation can lead to lost customers and damage your brand’s credibility. ORM helps you control the narrative around your brand and ensures that your online image aligns with your goals and values.
How can I monitor and improve my online reputation?
Monitoring your online reputation involves using tools like Google Alerts, Mention, or Brand24 to track mentions of your brand across websites, social media, and review platforms. To improve your reputation, respond to feedback promptly and professionally, encourage satisfied customers to leave positive reviews, and create high-quality content that highlights your brand’s strengths. Regularly analyzing search engine results and addressing any negative content is also crucial for maintaining a positive online image.
What role does SEO play in online reputation management?
SEO (Search Engine Optimization) plays a critical role in ORM by ensuring that positive content about your brand ranks higher in search engine results. This includes optimizing your website, blog posts, and social media profiles with relevant keywords and creating content that showcases your expertise and values. By improving your search rankings, you can push down negative content and ensure that users see the most favorable information about your brand when they search for you online.
How do I handle negative reviews or feedback effectively?
Handling negative reviews or feedback requires a proactive and professional approach. Start by responding promptly and acknowledging the issue, even if you don’t agree with the criticism. Apologize if necessary and offer a solution to resolve the matter. Avoid getting defensive or engaging in arguments online. Instead, focus on turning a negative experience into a positive one by demonstrating your commitment to customer satisfaction. Additionally, encourage happy customers to leave positive reviews to balance out any negative feedback.