In order to promote your business to its full potential, a necessary tool is SEO for chiropractors. SEO, which stands for Search Engine Optimization, helps your patients find you via search engines. According to a recent Kelton Research/Bazaarvoice study, 32% of consumers said they would never choose a healthcare provider without reading at least one piece of user-generated content.
This means that your patients, and potential patients, are researching you online. In addition, they are seeking out people who have had chiropractic services from you in order to help shape their opinion of you. By understanding SEO, particularly as it relates to user-generated content, you can help build your brand online and ensure a positive reputation.
SEO Tips and Strategies
Each state’s chiropractic board will have its own rules and regulations regarding the marketing of your chiropractic practice. In Texas, for example, a chiropractor can pay a marketing company to market their services, but they cannot pay a fee for a specific patient referral.
Most SEO tactics are safe for chiropractors to use. However, be wary of the sneaky SEO practices, such as social media and blog comment spam, and article marketing. Always make sure you and your marketing firm are engaging in ethical SEO.
It should go without saying that you need to be active online. In fact, it’s been found that 75% of users never scroll past the first page of search results. Make sure that your business is getting the attention it deserves!
1. Know your keywords, and use them often. The more specific you are about your keywords on your Web site, the better! This will bring in what is known as “qualified traffic,” meaning that the people searching for a chiropractor using specific terms are those who have great potential to actually call you and book an appointment. For example, rather than dotting your Web site with keywords like “chiropractor” and “back adjustments,” expand on them using your specific practice area and location. Qualified searchers may be searching for terms like “chiropractor south side Chicago” and “back pain chiropractic adjustments,” so be sure that your Web site covers these types of specifics.
Once you identify your keywords, be sure to use them often throughout your Web site. The key here is to use them organically; search engines are smart and will know when you are skewing the keywords on your pages.
2. Blog to increase frequency of content. Companies that blog have 55% more Web site visitors, according to a Hubspot study from 2010. Make your company blog a place of authority; offer tips on the benefits of different types of adjustments, talk about issues in the chiropractic community and position yourself as an expert chiropractor. In addition, use your keywords throughout the blog posts to gain even more traction in search engines.
3. Linkbuilding. Having other Web sites link to yours will help increase traffic and will help determine your Page Rank, which is a measure of how important Google thinks your Web site is versus competitors. The more quality links you have pointing to your Web site, the higher your Page Rank. It’s important to keep in mind that in the link-building world, quality trumps quantity.
4. Hire the best SEO company. Many companies will claim to be able to maximize your Web site, but be sure that they can do so ethically. Make sure your SEO company understands the rules and regulations that chiropractors face when marketing. Also, make sure the SEO company is able to produce high-quality writing for your Web site.