You only have one chance to make a first impression. This is true for people, companies, brands, you name it - so you want your first impression to be an accurate representation of who you are. In this fast-paced world that we’re living in, you may find that you have only 1-3 sentences to grab the eye of someone who could be your next co-worker or client. This is called a Personal Brand Statement.
Your personal brand is exactly what it sounds like: how you market yourself to interested parties. Your personal brand statement is the catchphrase or tagline of your overall personal brand, and you’ll want it to be attention-grabbing and succinct. Like Nike’s “Just Do It,” but explaining what you do and how you set yourself apart from others in your field.
It may help to envision where you might use your personal brand statement. Anyone who has one will feature it prominently on their social media profiles, and just under their name and contact information on their resume. It is that important and that helpful in describing the services that they provide, and a well-written personal brand statement will prompt conversation with people who see their value.
Ideally, you will be able to drill down what you do into one perfect sentence, but you have up to three sentences to get the job done when it comes to personal brand statements.
This admittedly tiny snippet will contain what you do, how you differentiate yourself from others in your field, and what you’re the best at. It’s a tall order, but it’s worth the effort.
As attention spans get shorter, and social media profiles limit your character usage, people in your network may be relying on these 1-3 sentences to decide if they want to work with you or hire you.
A personal brand statement will encourage them to look further into your qualifications and contact you, or it won’t (no pressure).
Your personal brand statement should be a reflection of who you are and what someone can expect from your brand. It may take some time and effort, and a lot of brainstorming, but a great personal brand statement speaks volumes.
In many cases, examples teach more than descriptions ever could. Here are five personal brand statements that accomplish everything they should:
Carol Tice writes a blog for freelance writers - but you probably already know that. Not because you know who Carol Tice is, but because her personal brand statement is short, sweet, and to the point. You know what she provides (advice) and who she provides it to (freelance writers).
Austin Belcak coaches people on how to get great jobs while bypassing some of the biggest hurdles facing those in the market for a career. He has created a system that’s unique and yields results, and all of that was quickly relayed via his personal branding statement.
There's no question who "Nomadic Matt" is talking to; between his nickname and his personal brand statement, it's savvy travelers seeking to learn tips and tricks to make their dollars go as far as they can. He ends with a question, which comes across as a challenge: is your desired destination on his already-visited list? In this situation, the question helps to keep things interesting, and encourages readers to check his blog and see where he's been.
Nick Loper has managed to use only 5 words to perfectly describe what he does on his website, which is no small feat. "Let's" takes the place of "I help" or "I work with," and indicates to the reader that collaboration awaits. "Build" is a great way for Nick to let people know that his offerings are not get-rich-quick schemes. And "job-free income" says it all without the overused terminology of "passive income streams."
When you're brainstorming your own personal brand statement, keep in mind that if you can describe what you do in a new and creative way, that's even better than just succinctly and accurately describing what you do. In Aaron Orendorff's case, he casually refers to himself as a superhero. But right away, you know he's serious about creating great online content.
As you write your personal brand statement, there are a few rules to always fall back on:
Is it time to write your own personal brand statement? Grab a pen and paper and let’s start brainstorming. If you’re working with a full-service marketing firm, like Reputation Rhino, they will be able to write your personal brand statement for you.
There are a few formulas for personal brand statements that you’ll see time and again - because they work. Feel free to use one:
By using these personal brand statement examples as illustrations, you should be ready to take a crack at crafting your own slogan.
You know what it is that makes you special, where your interests lie, and who you help and how.
Now get all of that into 1-3 sentences, and you’ve got your personal brand statement.
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What makes a good personal brand statement?
A successful personal brand statement is concise, clear, memorable, and accurately describes your strengths and qualifications. A potential employer or client will see your personal brand statement and immediately understand what you’re about and what you do best.
How do you write a brand statement about yourself?
You know yourself, your business, and what you do best better than anyone, so you’re the best person to write your brand statement.
If you’re working with a consultant or marketing company, they will also be able to write this for you. Start by making lists of your qualifications, your areas of expertise, the kinds of clients or employers you seek out, and then try out different ways to pare those down to a creative, concise, and memorable brand statement. Make every word count!
What are some examples of a brand statement?
What is the first step in creating a personal brand statement?
Your first step will be to brainstorm. You’ll start out by writing down everything you specialize in or that sets you apart from others in your industry.
What is a strong personal brand statement?
A strong personal brand statement is a great tool to add to your resume and social media profiles. It allows potential employers or clients to see exactly what you’re about in just one or two lines.