Deliver The Best Service: Enhance Your Online Visibility Using SEO For Delivery Companies
Increase Targeted Traffic, Boost Sales, and Rank Higher In Search Results to
Boost Your Delivery Service
Rank Higher In The Search Results, Increase Visibility, And Create More Opportunities
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Why Do Courier Services and Delivery Companies Need SEO?
Everyone loves the feeling of getting something delivered. Whether it is an unexpected gift, grocery delivery, an order from your favorite online ecommerce retailer, or takeout from your favorite restaurant, there is no question that the convenience of placing an order at your fingertips and receiving it right to your doorstep is a pivotal part of our society these days.
But for every delivery is a service business driving the logistics of getting your precious parcels to you on time, and unharmed. The delivery service industry has experienced greatly accelerated growth trends over the past few years and that growth is only expected to continue ten-fold over the coming years.
According to data from Consignor, in 2020 the industry experienced a 13% increase in the number of parcels shipped overall;
a rise of B2C ecommerce shipments of 17% as a result of a surge in online sales; and a 9% increase in parcels shipped domestically. This resulted in an increase in revenue, but also an increase in competition.
At the end of the day, every delivery service business is fighting for their spot in the marketplace and you can’t outbid your competition if no one knows you exist. SEO marketing for courier services and delivery companies enhances your online presence and visibility using tools such as on-site optimization, keyword research, and technical SEO, to jump your business to the top of Page 1 in Google search results–outranking the competition and becoming a trusted contender among prospective clients.
What is SEO for Delivery and Courier Services?
Search Engine Optimization (SEO) for delivery and courier services is a powerful and strategic digital marketing campaign used to enhance the online visibility of your services. It is designed to attract new and repeat clients by working to improve and optimize online content that outrank your competitors on Google and other search engines.
It is crucial your delivery business shows up in searches – especially locally. Without a strategy to boost SEO (and distinguish your business online), any delivery service business is making its marketing much less effective.
SEO helps put your business in front of potential customers and jobs with a clear path from search results to website visit, followed up by a call or visit.
70%
of consumers
research their purchases online before buying
89%
of consumers
will NOT look past the top 10 search results. The vast majority of all online clicks occur on Page 1 of Google
83%
of business owners
see SEO as a more effective way to advertise because it’s organic and people trust organic search results more than advertising.
With SEO, You Can Depend on Clients Finding Your Delivery and Courier Business Online
Our Search Engine Optimization (SEO) strategies for delivery services are crafted to hoist up online visibility of your business by increasing targeted traffic, achieving top rankings on agreed upon keywords, and generating more visits, inquiries, and purchased delivery services.
And if you think you don’t need SEO for your courier service, you’re wrong.
SEO marketing has continued to become increasingly competitive for delivery and courier service-based businesses. Courier companies must compete on price, speed, and on customer service. They also must compete online, because you can’t win a new customer if the customer finds your competitor first. You don’t want your delivery service to be left behind.
By specifying and differentiating yourself from the competition in your area, you can ensure that your business won’t be left at the back of the pack!
GET YOUR CONTENT TO THE TOP OF PAGE 1
SEARCH ENGINE OPTIMIZATION:
What is it and How Does it Work?
We don’t guess, or throw darts at the wall with the SEO for your delivery business. At Reputation Rhino our proven SEO strategies are backed by thorough research and scientifically-tested data—guaranteeing you results every time.
SEO works to improve and optimize online content to rank higher on different search engines through:
- Keyword research and optimization
- On-site optimization
- Technical SEO
- Off-site optimization
- Monitoring and measurement
On page Optimization to Convert More Leads
Keyword Research and Targeting To Reach The Right Audience
Offsite Brand Building Techniques to Raise Awareness
Offsite Brand Building Techniques to Raise Awareness
Establishes Trust and Authority
Enhance Online Visibility to Leads and Clients
Our award-winning SEO company offers every solution you need to grow your organic online reach to online traffic in turn, building your revenue.
6 Tips For Your Delivery Services SEO Strategy
Improve your courier services SEO with a straightforward, strategic process
1. Add Relevant Keywords
You have to determine the keywords you need to rank for, but how? Start by thinking about your main services and then determine what subtopics people might be looking for answers to. If you are a courier trying to rank in a competitive market like Atlanta, your broad-search keywords might be “delivery Atlanta” and niche keywords like “delivery service Atlanta,” or “courier service Atlanta” and, of course, you must rank on the top of Page 1 for your delivery service brand name.
Long-tail keywords could also be used for expanding content and optimizing your blog with questions and answers to common queries like “how much does it cost for postage in San Jose?” or “what services do delivery services near me offer?”
2. Optimize for Local Searches
Think local first. Optimizing for your location means getting your Google My Business listing to the top of the Google Map Pack, and delivery services SEO means getting your website to the top of “Delivery Services in [CITY NAME].”
3. Go Mobile
Google favors websites that prioritize the user experience on mobile devices than websites that are not optimized for mobile. According to a recent study, the average American spends 5.4 hours a day on their phone. Delivery service SEO experts understand that your target audience is researching and engaging with your business on mobile.
If you don’t know whether your website is mobile-friendly, Google offers a free Mobile Friendly Test that allows you to see how well your site runs on a mobile device.
4. Publish High-Quality Content
Websites typically highlight the same basic services on only one or two pages. The only problem? Every other courier has the exact same content. And unique content ranks higher than duplicate content, in some cases, duplicate content won’t rank at all. Courier search engine optimization can help implement dynamic content on your website or expand your blog to help rank for the local keywords that matter most.
5. Using Schema for Delivery and Courier Services
If you are wondering how to increase SEO for courier and delivery services, structured data is the way to go. You can even test how things will look once implemented using the Google Structured Data Testing Tool.
Google and other search engines use Schema.org as a preferred structured markup to make it easier for its crawlers to scan pages and deliver relevant search results for users. We recommend using the JSON-LD format, Google also recommends this, which is included as a block of script in the head of your page. If you don’t have this format, there are other options available to align your current content structure.
For couriers and courier services and delivery companies, the LocalBusiness markup is recommended and you should probably get even more specific with ParcelDelivery schema. You can include Address, Opening Hours, Aggregate Rating, and more.
6. Optimize Your Profile on Google My Business
Keeping up with your Google My Business profile will provide immediate benefit for your courier services brand. Adding photos, videos, a well-written business description, and gaining reviews on professional review sites including Google, Better Business Bureau (BBB), Yelp, etc. are critically important for getting higher Google map rankings.
How is SEO for Delivery and Courier Businesses Different from Traditional Marketing?
Traditional marketing relies on the idea, “let the customer come to you” and is very hard to measure, whereas SEO puts your delivery service in front of your prospective clients when they are actively searching for the services you offer.
Before Google's surge, business owners would purposely name their business starting with the letter ‘A’ in order to be at the top of the phone book–which was the popular way to locate businesses.
These days, search has by far replaced the phone book. If your business is buried on page 5 or 6, it resonates much the same way being in the middle or the back of the phone book would–you’re lost. SEO is the modern method of getting to Page 1 and influences the path prospects take from website visit, to lead, to appointment, to booked service.
In addition, courier services need to show up locally on Google. Being able to rank for things like “delivery service in San Jose” or “courier in Birmingham” or “courier company near me.” As marketing trends have changed and evolved over the years, so too have the tactics and tools modern couriers must use to stay top-of-mind to their clients.
Reputation Rhino's Approach To SEO
To improve the organic presence of your delivery and courier business website on Google and other search engines, our award-winning SEO company offers a range of services including the following:
On-Page Optimization
The highest search engine rankings are achieved through a combination of on-page and off-page activities on an ongoing basis. On-page optimization refers to improvements our top-rated courier SEO company will make to your delivery business website to help Google and other search engines recognize your website for the most important keywords for your business.
Examples of on-page activities include:
- HTML code repair
- Improve internal linking
- Quote and underline keywords in content area
- Review of content on page with proximity and prominence factors.
- Incorporate title, description, and keywords to each important page.
- Sitemap creation and submission (ROR, XML, TXT)
- Check and repair broken links
- Web page and image Optimization
- Meta tags analysis and keyword density
- Integrate customer and user feedback form on website, etc.
Off-Page Optimization
Off-page optimization is how our renowned SEO company will improve the authority of your website through external activities to help Google and other search engines recognize your site as high quality and authoritative.
Examples of off-page optimization activities include:
- Local Submission
- Business Listings
- Search Engine submissions
- Directory Submissions
- Article submissions
- Blog post submissions
- Press release submissions
- Link building – one way, two way, three way
- Creation and Submission of RSS Feeds
- Bookmarking and tagging
- Create profile pages
SEO Analytics and Measurement
The team at Reputation Rhino uses Google Analytics for monitoring website traffic and ranking position for delivery and courier service SEO services.
Google Analytics can track anything dealing with referring source and keyword through lead conversion.
By using Google Analytics, we can determine the following:
- Total number of unique visitors to the website
- The number of enquiries or leads generated by our activities
- Referring source for site visitors along with keyword identification
- User demographics
- Goal setting and tracking drilling down to conversion ratio.
- Average page views per unique user
- Cost Per Click against organic search generated visitor conversions
We evaluate conversion ratios and SEO effectiveness using these metrics:
- Total number of inquiries and inbound emails originating from organic search
- Total number of unique visitors generated through organic search
The Importance of Local SEO for Delivery Services
Local SEO has never been more vital to couriers. According to recent studies, 90% of internet users choose a business on the first page of search results. Online SEO marketing has never been more critical to the success of a delivery service provider with the emphasis on search engine results.
Social media marketing is great when it comes to referral traffic and increasing your overall brand footprint. It is helpful to promote sales events and showcase your services, but search engine optimization is the energy that powers your delivery service revenue -- especially on the local level.
Local SEO requires more than verifying a Google Maps listing. In addition to simply being found, you need to have a review generation strategy in place so you can acquire positive reviews and remain at the top of Google’s local map pack.
Online reviews are expressly more important now. Negative reviews have convinced 94 percent of consumers to avoid a business. In fact, according to a new study from the Spectrem Group, only 4% of millennials chose "comes with a strong recommendation from trusted family/friends" showing that most are seeking information from online searches and reviews.
Coupled with a strong SEO campaign and content strategy, online review management is key to telling your brand story online–and no one understands online review management better than Reputation Rhino.
Choose Reputation Rhino to Extend the Reach of Your Delivery Services Company with SEO
By increasing your search rankings, you can increase visibility and reach more individuals interested in planning to build. More clients, and satisfied customers that tell their friends and keep coming back for more, generates more revenue for your business. Of course, landing on Page 1 for the keywords that matter may seem impossible, but it’s a lot easier when you have an experienced SEO company on your side.
Before we start implementing a new SEO campaign for a delivery services client, we complete a SEO audit in order to understand your current performance and the gap between your business and your top competitors. We use the results of this audit to create a roadmap of your SEO strategy, helping inform exactly what we need to focus on to increase the amount of leads you generate online.
By using detailed analytics and goal tracking, we’ll measure the effectiveness of your SEO campaign on a daily basis. You will see phone calls increase, more web leads come through and more bookings made as your local rankings improve.
Are You Ready To Plan An SEO Strategy That Towers Over Your Competition Putting You At the Top of Page 1 On Google?
Reputation Rhino is a New York based SEO company that will help you increase leads, outrank & stand out from the competition, create a winning strategy, and provide expert reputation management to boost your online presence.
Yes! I want my construction company to rank on Page 1!
Reputation Rhino's Team of Award-Winning SEO Experts will help you stay relevant and in your targeted audience’s searches, promote a positive online image, and produce more high-quality leads that drive sales.
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Got questions? We've got answers!
How can I monitor online reviews?
According to BrightLocal, 95% of people read local business reviews, and 85% of consumers trust those reviews as much as they trust advice from a friend or family member. This means that you must monitor your online reviews so you know what your potential customers or followers are seeing. Doing this on your own can be a daunting task, and without professional tools and advice, you will likely only get a glimpse of what consumers are seeing. Working with a business review management company for online review monitoring and review management will give you all the information you need to turbocharge your online reputation and correct small problems before they go viral.
How do I remove negative reviews online?
In most cases, the best way to deal with negative reviews online is to address them in a positive manner or ignore them (when there’s abusive language, for instance). However, there are some cases in which defamation or libel are involved, and the removal of the review will be in your best interest. The procedure for removing a negative review is highly dependent upon the platform where it was posted — Yelp, Glassdoor, Google all have different and complex requirements for review posting and review removal. Consider working with an experienced online reputation management company with knowledge of copyright laws, the Communications Decency Act, Fair Use, confidentiality, false and unprivileged statements rules, and the terms and conditions of review sites.
How do I remove a bad review from Google My Business?
Google is the number one place for online reviews, making Google My Business highly visible in search results, and very important to the online reputation of your business. In 2019, 4 million business profiles and 75 million reviews were removed by Google. Your best course of action, should you find a negative review of your business on Google, is to contact the reviewer and ask them to remove the review or reach out to an online reputation management company. You can also ask a reviewer to edit the negative review, or you can respond to it publicly, offering to correct the situation. Please note that Google will not remove a review simply because you do not agree with it – opinions, even negative opinions, are protected speech. You must prove it to be fake or in violation of a law to have it removed.
How do I remove fake Google reviews?
Google does have a spam filter in place to flag fake reviews, however, it’s not perfect. It’s estimated that 74% of internet users have read a fake review in the past year. If you find a fake review on Google, and you can prove that it’s fake (the reviewer never actually did business with you, for instance), you can request that Google remove it. This can be done by flagging the review and speaking with Google. The process will take a minimum of a few days and can often be expedited by working with an experienced online reputation management company.
How do I respond to a negative review?
A negative review should not be responded to with denial or anger. Negative reviews should only be ignored if the reviewer uses foul language or other online behavior so that resolution or compromise is impossible. If you discover a negative review, start by thanking the person for their feedback. Then ask what you or your company can do to remedy the situation. Even if you do not wish to save this person as a customer, your response is important because hundreds, maybe thousands, of other potential customers will read your reply and see your commitment to customer service and the steps you have or will take to improve your operations. In fact, 82% of consumers will actively seek out negative reviews, simply to read the interactions between reviewers and businesses. Plus, studies have shown that customers will spend five times longer than average on the site when reading conversations between reviewers and the business.
How do I respond to a positive review?
When you or your business get a positive online review, it’s important to acknowledge the reviewer and thank them for their time. Do not respond generically. Instead, directly address the language they’ve used and been specific. This shows them, and everyone else who reads your response, that you care about the results of your work. When you reply to positive reviews, reviewers are far more likely to become brand ambassadors and word-of-mouth advertisers.