The demand for skilled plumbers is expected to grow a full four percent by 2029 (from 2019). Smart bathrooms seem to be leading the way to the future of plumbing, and that particular market was worth three billion dollars in 2019—and is expected to increase by ten percent in 2027.
That’s a lot of advancement for the plumbing industry. And a lot of opportunity to grow your plumbing business.
But you’re not the only plumber who’s aware of this industry expansion. Plumbers and apprentices will be looking for the best companies to work for. Homeowners, business owners and general contractors will be looking for the most skilled, experienced, professional and affordable plumbers.
Where will they find them? Online, of course.
According to a study from the Local Search Association 93% of plumbing customers ran an online search before converting.
And how will they choose? Online reputation.
If you’re not certain your plumbing business’s online reputation is representing you in a way that will generate quality leads, Reputation Rhino can help.
Competition within the plumbing industry is fierce. In fact, no plumbing business—even among large chains—owns more than five percent of the market. Add to that the emergence of new technology, a consumer eye toward water conservation, automatic leak detection, touchless fixtures and more, and you’ve got an industry that’s ripe with opportunity.
Online reviews are your pathway into that promised land. 92% of consumers read local business reviews and 88% of them trust those reviews as much as they would recommendations from friends. They’re paying attention to ratings regarding punctuality, professionalism, expertise, price and more.
What are people seeing about you online? If you think one negative review doesn’t matter, think again. 94% of consumers say that a bad review has caused them to avoid a business entirely.
Are people avoiding your plumbing business because of a negative review? It’s very likely.
As part of our Business Review Management Services for plumbing professionals, Reputation Rhino offers Review Monitoring, Reporting, Review Outreach & Response.
We Monitor all relevant reviews posted for your business on the most relevant business review and complaint sites every day.
We provide monthly Reporting with detailed metrics so you know who is reviewing your company, when they are reviewing, what they are saying, and where they are posting their reviews so you can identify and respond to trends and allocate advertising and marketing resources accordingly.
We provide Review Outreach services to your existing customers. We target those individuals who have had a positive experience with your plumbing company and direct these customers to leave reviews on the most visible online review sites so they can have maximum impact.
We also provide a Response to all relevant plumbing company reviews by our team of experienced online reputation management professionals. This personalized service allows us to act as a representative of your plumbing company to acknowledge and recognize positive reviews and escalate and resolve problems posted online in an effort to convert negative customer reviews to positive reviews.
97% of customers read responses to reviews — not just the reviews — when determining where to buy, and 71% of consumers are more likely to use a business that responds to reviews.
We can set alerts daily, weekly, or monthly upon request and change these settings easily.
We can even share positive reviews (e.g., 4* or higher on Facebook and/or Twitter).
Positive online reviews are the number-one click drivers in marketing today. Google knows this, and therefore attaches a massive amount of credibility to positive reviews.
Google is in the business of helping consumers find your business. Nothing speaks louder than customer recommendations, so the search giant is using them to build its own online reputation—and plumbers should too.
Online reviews are a big part of how you will compete. Those reviews will appear on general review sites like Google My Business, Yelp, Yahoo! Small Business, Bing Places, Facebook, YP, superpages, Trustpilot, Better Business Bureau… as well as review sites more specific to home services:
Be sure to claim your business on all of those review sites. It’s important to maintain a positive presence on each one.
Also know that some of those review sites give customers the opportunity to “grade” you in a number of areas, like timeliness, professionalism, skill and more.
This is important because your customers aren’t just looking for the cheapest plumber. They’re looking for glowing reviews in the areas of communication, knowledge of new technology and graywater plumbing trends, project management skills and ease of payment.
So, by all means, get your plumbing business on those review sites and get to work amassing as many organic positive reviews as possible—by asking for them directly, posting links to your review sites in communications and inviting people to leave feedback in social media posts.
Not sure where to start? Worried you won’t have enough time? Reputation Rhino’s online review experts can help.
Most plumbers use HomeAdvisor as a lead source, but there’s more. With over 18 million visitors (66.44% from search), HomeAdvisor is also a remarkable catalog of reviews.
When you list your plumbing service on HomeAdvisor Pro, you are inviting people to compare your business to others. You and the other plumbers there will have undergone background checks, and fixed prices for common services are listed.
Simply being included on HomeAdvisor is a great reputation boost for your plumbing business. And when the reviews there are stunning—well then, you’re on your way!
Section 230 of the Communications Decency Act protects HomeAdvisor, just like it does all third-party publishers. It says that they cannot be held responsible for what users post there.
They can, however, in certain circumstances, be compelled to remove reviews for reasons like defamation, libel or copyright infringement.
If information shared in a HomeAdvisor review can be proven to be fake, libelous or defamatory, a court order can compel the review’s removal.
If the review violates no laws, you still have options. The best thing to do is thank the reviewer publicly for sharing their experiences. Then take the conversation offline. Resolve the problem if possible, then ask the reviewer to contact HomeAdvisor and request that the review be removed.
Only HomeAdvisor can delete reviews, and they will dispute a customer’s first review for free.
Need help with having a negative HomeAdvisor review removed?
Contact Reputation Rhino today!
When conversation turns to online review sites, Angi (previously Angie’s List) is certain to come up. When you list your plumbing business on Angi, you’ll be part of the most recognized home-services review site in the world—with 20 million projects completed every single year.
Because Angi has such a great following, it’s respected by the Google algorithm. That means listing your business on Angi will positively affect your search results. And, when you complete lots of plumbing projects through Angi (all with great reviews, of course), your online reputation will soar.
There are no anonymous reviews on Angi. All reviews are logged after projects are completed, by the customers who booked those plumbing jobs.
Hopefully you’ll be getting nothing but glowing reviews, but should a negative review appear, reply immediately. Express your thanks and invite them to chat offline.
If at all possible, resolve the problem. The customer can contact Angi admin and request that their review be removed. They can then write another review to replace it.
Angi will not remove reviews at a plumber’s request. In fact, they are protected by Section 230 of the Communications Decency Act, just like all online review sites are.
If, however, you discover that a review contains libel, defamation or illegal use of copyrighted material, we can help.
Search engines within social media platforms are used to look for plumbers, and those social media pages are also included in Google, Bing and Yahoo searches.
The point? Plumbers must own a presence on social media in order to be found by those who will hire them.
But just having a presence there isn’t enough. Plumbers must engage to improve their online reputations. 51% of homeowners have said that when a professional responds to them quickly on social media, they’re more likely to hire that business.
We understand that social media might not be high on your plumbing business’s to-do list. However, when you post regularly and engage with comments and answer questions and message requests, your online standing will steadily improve.
If you’re going to manage your plumbing business’s social media on your own, it’s important to:
Too much happening to make time for an hour every day on social media? Or you’re not sure where to start? It’s time to contact Reputation Rhino.
What does this mean for plumbers? It means that for the sake of your online reputation, you must be active on Facebook.
Facebook also has a lively review community. That’s good for you, considering that 40% of adults “almost always” check reviews before hiring a business.
On Facebook, they will see your overall rating with a five-star system and have the ability to read comments posted by the community.
Being active on Facebook will enhance your search engine results, so you can be found more easily by your target audience. And those reviews will do wonders for your online reputation there.
Need help with Facebook marketing and management? Reputation Rhino has you covered.
The majority of Instagram users (81%) use the platform for the purpose of researching local services and products, and 90% of users follow at least one business on Instagram. Those are excellent reasons to plant a flag there.
Instagram does cater to a younger audience than Facebook, primarily because it’s a mobile-only app. But that shouldn’t stop you. In fact, of older Americans, 81% with annual incomes of more than $75,000 own smartphones, while only 27% of those under that income level own them.
So, if you’re targeting higher-income households, Instagram makes sense for your plumbing business.
Not sure where to start with Instagram? Certain that you won’t have time to maintain active engagement there? Reputation Rhino has the Instagram skills your plumbing business needs.
As the second-most popular website and the second-most used search engine in the world, YouTube is used by 55% of marketers. They understand the growing power of video, as well as the authority that comes with owning a piece of YouTube real estate.
A plumber might wonder, What would I publish on YouTube? There are plenty of options, including how-to videos for simple plumbing procedures like drain clogs, before-and-after montages of plumbing projects, meet-the-plumber videos and more.
Not confident with video editing or posting to YouTube? Not sure how to optimize YouTube videos for search or how to build an audience there? Let’s talk!
Water is spraying from Michelle’s kitchen faucet. Jeff’s toilet is leaking. Kayla’s drain is clogged. They need a proven plumber fast. Where will they turn?
They’ll go straight to the Internet and search for plumbers in their area. And what they see there will determine whom they call.
If your online reputation is good—meaning that your plumbing service appears on the first page of search results with reviews of four stars or more—you’re much more likely to get Michelle, Jeff and Kayla’s business.
But here’s the problem: a busy plumber often doesn’t have the know-how, the time or the desire to learn how to manage their own online reputation. And it’s no wonder: 50% of full-time marketers say they don’t have the time to engage in online reputation management.
When someone needs a plumber, they’re going to home-service sites like Houzz, HomeAdvisor, Yahoo! Small Business and Angi to search for plumbers in their area. While there, they’re reading at least ten plumbers’ reviews.
They’re also conducting searches for local plumbers using Google and other search engines. In most cases, they will choose from the plumbers who appear on the first page, and who have the best reviews.
Is your plumbing business struggling to be found? Let Reputation Rhino help.
It’s important to understand that a negative review (anything with fewer than four stars) will cause the majority of consumers to look for another plumber. Once they see that negative review, it’s not all over though. If they read 40 more positive reviews about your plumbing business, they will consider making contact.
Is a negative review giving your plumbing business a fit? Or do you need more positive reviews to dull the effect of current and future negative reviews? That’s what Reputation Rhino’s review management experts do best.
There are a number of factors involved in complete online reputation management. The goal is to get your plumbing business on the first page of local search results and to ensure that you’re portraying a positive image there.
Need help with online reputation management for plumbers? Contact Reputation Rhino today.
Consumers are willing to spend 31% more money on businesses with excellent reviews. Add that to the power of negative reviews, and you’ve got all the reasons in the world to start having four- and five-star ratings across all review sites.
Do you have negative reviews doing damage to your plumbing business? Or would you like to accumulate more glowing reviews to reduce the damage done by the occasional negative one? Let’s schedule a free consultation and talk about how we can help your business.
With the help of a wide range of online reputation management tools that are available to anyone, plumbers can improve their online reputations on their own. But in many cases, having the right tools isn’t what’s stopping them. It’s finding the time.
That’s why Reputation Rhino offers plumbers affordable and effective options for reputation management.