It’s projected that by the year 2024, there will be 151 million HVAC units sold yearly. The demand for heating and cooling is expected to grow significantly until 2027, with an increase of 6.1% every year.
This HVAC market growth is fueled by increased urbanization and the introduction of new, more energy-efficient HVAC technology. And as the construction industry continues to grow, and more people are working from home, so will the need for HVAC services.
Is the online reputation of your HVAC company strong enough to compete in this growing market?
What do people see when they search for HVAC repair, installers and technicians in your city?
The HVAC repair industry has always faced a number of challenges, like seasonal highs and lows, new and emerging technologies, as well as workforce shortages and rising costs.
Businesses like HVAC rely heavily on reviews from local customers. In fact, 92% of them read local business reviews and 88% of them trust those reviews as much as they would recommendations from friends.
As part of our Business Review Management Services for courier services, Reputation Rhino offers Review Monitoring, Reporting, Review Outreach & Response.
We Monitor all relevant reviews posted for your business on the most relevant business review and complaint sites every day.
We provide monthly Reporting with detailed metrics so you know who is reviewing your dealership, when they are reviewing, what they are saying, and where they are posting their reviews so you can identify and respond to trends and allocate advertising and marketing resources accordingly.
We provide Review Outreach services to your existing customers. We target those individuals who have had a positive experience with your courier company and direct these customers to leave reviews on the most visible online review sites so they can have maximum impact.
We also provide a Response to all relevant delivery company reviews by our team of experienced online reputation management professionals. This personalized service allows us to act as a representative of your dealership to acknowledge and recognize positive reviews and escalate and resolve problems posted online in an effort to convert negative customer reviews to positive reviews.
97% of customers read responses to reviews — not just the reviews — when determining where to buy, and 71% of consumers are more likely to use a business that responds to reviews.
We can set alerts daily, weekly, or monthly upon request and change these settings easily.
We can even share positive reviews (e.g., 4* or higher on Facebook and/or Twitter).
Can you imagine what this can do for your HVAC marketing strategy?
When your potential customers are conducting those internet searches, what are they finding? Are they finding negative reviews and complaints about your timeliness, professionalism and skill? Or are they raving about your customer service and experise?
If you think it doesn’t matter, consider this: 94% of people have said that a negative review has convinced them to avoid a business.
How many people are avoiding your HVAC repair business because of negative reviews? Or because of just one negative review?
Review management starts with ensuring that your HVAC business is represented on all the most important review sites. Our review management specialists monitor new reviews, manage and minimize the impact of negative reviews and attract more positive reviews from your best customers.
This process will not only help your HVAC business to be found, it will win new business for your heating, ventilation and air conditioning repair or installation service.
When a home’s air conditioner stops working or when the heat is just too much to bear, where will that home’s owner turn? When an office building’s heating system is inefficient or they want to install a ventilation system that reduces viruses in the air, where will that business owner start?
They will turn to the internet. They may start with a general search for local HVAC companies on Google, or they could go straight to review sites like:
So, by all means, be sure to claim your HVAC repair business on all those sites.
What people see there will profoundly affect their decisions—including the most important one: Whom to call first.
And what, specifically, are they looking for? Price might be the first thing that comes to mind, but in fact, 83% of HVAC consumers think there are more important factors than cost. They will also consider reliability, professionalism, timeliness… and many of those review sites break that down for them.
Not sure how to claim your business on online review sites or how to manage your reputation? Contact us today!
When someone searches for HVAC on Thumbtack, they will automatically be presented with the top three HVAC services in their area. There’s a Q&A section, the ability to compare prices side-by-side and more than one million reviews on the site.
Over ten million users request more than five million projects every year on Thumbtack, and its largest markets are in New York City, Dallas, Atlanta, Los Angeles and Chicago.
Need help getting your HVAC repair business on Thumbtack? And getting listed as one of those top three HVAC contractors in your area? Get in touch with Reputation Rhino.
Thumbtack rarely removes or edits reviews—and they do not allow their community members to edit or delete their own reviews. Consumers can, however, update reviews they have written to clarify or add new information.
To update a review on Thumbtack, the consumer should go to their Customer Profile. Find the review in question and click “Update.” Update it and click “Submit.”
If a review was logged by mistake, for the wrong professional or there’s an error in it, a consumer can contact Thumbtack.
If a review contains libelous or defamatory content—or if it infringes upon another’s copyright—contact Reputation Rhino’s experts. We may be able to use the DMCA (Digital Millennium Copyright Act) or other legal precedent to have it removed.
Formerly known as Angie’s List, this online contractor review site is also the parent company to HomeAdvisor. Angi is not only the most well-known home-services platform in the world, it contains more than 500 categories and facilitates more than 20 million annual projects.
Having a great reputation on Angi will affect your reputation across all searches, plus you’ll be gaining the attention of consumers who go straight to Angi for all their home services.
You can list your HVAC repair service on Angi and then work to accumulate positive reviews there—for an overall positive online reputation.
All reviews on Angi come from customers of the businesses listed there—so you’ll never have to worry about people posting reviews anonymously.
If and when a negative review is posted there, do your best to resolve the problem in a private conversation with your customer. If you come to an agreement, and the problem is solved, the original review will be deleted by Angi. Your customer should then be encouraged to write a new, positive review.
If it’s determined that a service professional has been involved in fraudulent behavior, their listing will no longer be included in searches on the site.
Angi is not required to remove reviews upon your request, thanks to Section 230 of the Communications Decency Act. But if a review contains information that is untrue, or if something infringes upon a copyright (in accordance with the Digital Millennium Copyright Act or DMCA), a legal professional from Reputation Rhino can obtain the court order(s) necessary for having the review removed from Angi.
Social media has already proven itself essential to competing in the HVAC industry. Of all the time they spend on the internet, users spend 27% of that time on social media. And what happens while they’re there matters, too. 51% said that a response from a business improved their view of that business.
This means that your HVAC service not only needs to be present on social media. It needs to be active and engaging.
When it comes to using social media to improve your HVAC business’s online reputation, it’s important to:
In order to compete and maintain a positive online reputation, your HVAC service should be spending at least an hour a day on social media marketing. If your HVAC business is too busy to commit that amount of time to social media, we can help!
70% of adults use Facebook, and that population is made up mostly of older adults who own their homes. Of all the social media platforms, Facebook is the friendliest to B2C companies.
Facebook is a fantastic way to improve your HVAC service’s online reputation. Not only can you use it to establish a presence, a brand voice, brand recognition—regular activity and engagement on Facebook will improve your business’s overall search results.
What’s more, you have the ability to turn on Facebook reviews, which will also influence your online reputation. Simply click on “Settings” under “Manage Page” on your Facebook business page. Then click on “Templates and Tabs,” find “Reviews” and toggle to “On.”
Not sure how to properly manage a Facebook page, for more leads and a better online reputation? We do!
81% of social media users use Instagram for the purpose of researching products and local services. That should be reason enough for your HVAC service to own space there.
Instagram is a mobile-only app, and therefore caters to a younger demographic than Facebook. However, its visual focus can serve your HVAC marketing and engagement needs. And since Facebook owns Instagram, posts are easily shared between the two.
It can be challenging to find and maintain and all-local audience on Instagram—but it can be done. A best practice for this would be to follow other local businesses, then you’ll be exposed to more locals.
Research will prove invaluable, so you can use hashtags that local HVAC consumers are using. Eye-catching photography and appealing videos will attract the most attention, and short, simple language is always best on Instagram.
New to Instagram? No time for Instagram marketing or reputation management? We are social media mavens!
YouTube is a must for industries like HVAC for one very simple reason: Google owns it, and will give it priority in search results.
Videos are posted to YouTube, then titles and descriptions are used to optimize them for search. Keywords that your ideal customers are using to look for local HVAC repair services should be used — with focus on just one of them for each video you publish.
Those videos can then be shared on social media, embedded on your webpages, shared whenever applicable… and the more views those videos get, the more likely they are to appear high in search results. This will not only contribute to your good online reputation, it will help to push any negativity off Google’s first page.
With an audience of more than two billion global users, you can use YouTube to build a local audience as well as to establish a name for yourself as a consultant or supplier outside your local area.
Stumped about what type of videos to publish on YouTube? Simple HVAC tweaks and repairs, before-and-after installation, maintenance and proper operation videos are just a few examples of reels that might interest your followers.
Always be sure to respond to comments on your videos and invite people to subscribe to your channel.
If this all sounds like a bit too much for you to handle, or if you simply don’t have an interest in YouTube management for your HVAC business, let us help develop a YouTube strategy for your business.
The A/C isn’t working and it’s 100 degrees in the shade. The furnace made a loud bang and now the family is huddled around a space heater. Who will they call? How can they get fast HVAC repair service that’s competent and affordable?
All of these questions can be answered with a quick internet search. But decisions will be swift. There may not be a lot of time to conduct research or ask for recommendations.
And that’s why your HVAC repair service’s online reputation matters so much. What they see on that first page of search results is going to make all the difference.
If you’re currently managing your HVAC repair service’s online reputation, you might be okay. But if you’re like many in the industry, you simply don’t have time. Even 50% of marketers, who advertise businesses for a living, don’t have time for online reputation management.
If any of this rings true for you, it might be time to contact Reputation Rhino. We will publish news about your business, design and optimize your website, advertise online, manage your social media accounts and improve your online reviews…
The short answer is, “the internet.” The longer answer is, “Review sites like HomeAdvisor, Yelp, Angi and Houzz.”
To make sure your HVAC repair service is found, claim your business on all major online review sites. Then work to accumulate reviews there, since most people will read at least ten reviews before deciding to contact a service company.
A review with fewer than four stars—does it matter? It does to 53% of consumers, who would not contact the company with that review. And once they read that bad review, they’ll need to read 40 glowing reviews to even consider contacting you.
Does your HVAC business have too many negative reviews online? Or do you want to make sure your online reputation is so good that a bad review now and then won’t hurt? Let us help.
Online reputation management is a multi-tiered process. Every facet will improve your overall reputation; however, when they’re used together, strategically, you will get the best possible results. Some of those facets are online publication, website design and development, social media management, marketing, online review management and SEO.
Need help with your HVAC repair reputation? Reputation Rhino can design an online reputation management strategy that works for you.
If your HVAC business has a five-star overall rating on Google, you will get 39% more clicks. The best way to maintain a high rating like that is to accumulate lots of four- and five-star reviews so a few negative ones won’t affect your average.
Ask your satisfied customers to post reviews of your HVAC service online. If a negative review is written, get in contact with the reviewer, solve the problem and ask them to amend their review.
Need more positive reviews? Having trouble getting them? Contact us for a free consulation.
Anyone can manage their online reputation. There are online reputation management tools available to the public, and we have the support to help you. However, what most business owners encounter is a lack of time to manage their online reputations.
Reputation Rhino has the tools, the know-how, the experience to turbocharge your online reputation.