Reputation Rhino is led by an extraordinary team of experienced legal, marketing, technology, and public relations experts who can customize an affordable and highly effective online reputation management strategy designed to quickly eliminate the impact of damaging news articles, reviews, blog posts, forum comments, and other negative content and promote a positive online image to anyone looking for you or your financial services company. We specialize in working with...

Online reputation management is an essential element of the marketing strategy for every successful financial services firm.

Look your best Online

More than one-third of respondents (35 percent) rate a bank’s reputation as one of the three most important things about their bank. Since the financial crisis of 2008-2009, financial services companies have been working overtime to win back the trust and confidence of the public. Reputation management has never been important.

Reputation Rhino is led by an extraordinary team of experienced legal, marketing, technology, and public relations experts and we have worked closely with financial services companies, including private equity firms, hedge funds, financial planners and advisors, merchant banks, and M&A firms on actionable online reputation management strategies to:

MAKE A STELLAR FIRST IMPRESSION

Online reputation management involves a strategic combination of marketing, public relations, legal and search engine optimization (SEO) strategies to promote, protect and defend your online image or business reputation.

As of July 2019, Millennials, numbered 72.1 million, and Baby Boomers (born between 1946 and 1964) numbered 71.6 million. 

Millennials are the largest adult demographic in the United States and are about to become the wealthiest. Within the next 25 years, Millennials will inherit approximately $68 trillion from Baby Boomers.

The battle for the hearts, minds, and wallets of Millennials has already begun in earnest.

The online reputation of financial services companies will influence how and where Millennials will invest their money in the coming years. Millennials were raised on the Internet, and have a comfortability with online banking, securities trading, and insurance and demand 24/7 availability of account information and related services.

of consumers search online for a new bank, investor, or financial advisor

of Millennials read local business reviews online

trust online ratings and reviews as much as a personal recommendation

Reputation Rhino offers comprehensive review management services for financial services companies through our 4 pillars of reputation success:

Monitor, Response, Outreach, Reporting

SOCIAL PRESENCE THAT DEMANDS RESPECT

Social Media for Financial Services Firms is a powerful tool for networking and career development, new business development, education, and brand awareness.

Social media is a complex area for financial services companies which must balance legal and regulatory oversight, including books and records maintenance, supervision, suitability and sometimes complex compliance requirements regarding fair and balanced communications that can sometimes make it very difficult for firms and individuals to effectively leverage social media for new business development and client relations.

The rules and regulations concerning social media promulgated by the Securities and Exchange Commission (SEC), FINRA, the Federal Trade Commission (FTC), as well as state and local authorities have evolved and expanded over time. Now, most financial services companies have a presence on Facebook, LinkedIn, and Twitter. Also, most individual registered representatives and investment advisers have a LinkedIn profile and some social media presence.

At 2.23 billion, Facebook is the largest social media network in the world — bigger than WhatsApp (1.5 billion), Instagram (one billion) and Twitter (261 million). Facebook continues to reign in popularity over other social media channels. Even more importantly, 7 out of 10 consumers are more likely to use a business, like a bank, insurance company, or financial advisor if there is information available on a social media site.

Facebook is a powerful tool to demonstrate expertise and thought leadership. It is a great way to engage existing clients and an affordable way to attract new clients.

At 2.2 billion, Facebook has more monthly active users than Twitter (336 million) and Instagram (1 billion) combined.  Facebook continues to reign in popularity over other social media channels.  Even more importantly, 7 out of 10 consumers are more likely to use a local business, like a financial services company or establishment, if it has information available on a social media site. Reputation Rhino can help you identify the most effective ways to help you and your business stand out online.

LinkedIn is the most important professional networking site with 260 million users in the United States. LinkedIn is the perfect place to highlight your business to clients and.  Your firm's profile should highlight education, areas of expertise, and any awards, achievements, and professional affiliations. 

Firms and their registered representatives must retain records of communications related to their “business as such.” The record-keeping requirement is based on the content of the communication not the technology used to receive or send the communication, and today there are a number of tools used for monitoring and record-keeping firm and employee communications, including social media posts.

Firms must have the ability to supervise business-related content and some social media communications require supervisory approval, while others are subject to the same standards as email or other correspondence.

Customer complaints, investment recommendations, and investment advice pose unique challenges to compliance and risk management. Even sharing research reports and popular media stories about specific investments on social media can create unique supervisory issues for regulated firms.

One thing is clear, clients and customers are on social media, and financial services companies must also be present to educate, engage, and excite this audience.