Your All-In-One Solution To Online Reputation Management For Doctors

Reputation Rhino is led by and extraordinary team of legal, marketing, technology, and public relations experts who can customize an affordable and highly effective online reputation management strategy designed to...

Online reputation management is an essential element of the marketing strategy for every successful medical practice.

of patients

actually say they trust online ratings and reviews more than personal recommendations.

of patients

say they’ve selected a doctor based on positive reviews and avoided doctors because of bad reviews

of people searching online 

trust online ratings and reviews as much as a recommendation from their own doctor

MAKE A STELLAR FIRST IMPRESSION

Online reputation management involves a strategic combination of marketing, public relations, legal and search engine optimization (SEO) strategies to promote, protect and defend your online image or business reputation.

Reputation Rhino offers comprehensive review management services for doctors and healthcare providers through our 4 pillars of reputation success: Monitor, Response, Outreach, Reporting

We also focus on monitoring healthcare review sites relevant to your business, such as HealthGrades, Vitals, Wellness.com, RateMds, WebMD, ZocDoc, etc.

Look your best Online

Section 230 of the Communications Decency Act of 1996 (CDA), broadly protects online service providers like social media companies and doctor rating and review websites from being held liable for transmitting or taking down user-generated content. Websites like HealthGrades, Vitals, Wellness.com, RateMds, WebMD, ZocDoc do not want to examine the facts or determine the truth of patient reviews — and they don’t have to thanks to the CDA.

For medical practices dealing with false and defamatory reviews from angry and sometimes unstable former patients, disgruntled business partners, and jealous ex-spouses, there are a few options available.

Internet libel cases are becoming increasingly common. Because reviewers are usually anonymous, the first step is usually to bring a “John Doe” case to unmask the identity of an anonymous poster and pursue a defamation (cyber libel) claim against the individual. If successful, a court order will usually be issued that would compel the review site to remove the defamatory review.

It is a costly and time-consuming process. It is usually more advantageous to proactively seek positive reviews than wage war against a single negative review, and online reputation management companies like Reputation Rhino are uniquely suited to be able to help reduce the visibility and minimize the impact of a negative review, however, sometimes legal action may be necessary.

Under the Digital Millennium Copyright Act, it is possible to remove a review (or a portion of a review) if the review is a violation of the copyright interest of another. The owner of the content can submit a takedown notice against a website owner and/or an Online Service Provider (e.g. ISP, hosting company etc.) if the copyright owner’s property appears online without permission.

Founded in 1998, Healthgrades is a popular health and wellness website with over 30 million visitors monthly. 64% of visitors to Healthgrades will make a doctor’s appointment within one week. As of June 2020, there are 8,486,143 reviews on HealthGrades.

Patients leave reviews for doctors based on a 5-star scale, with 5 being the biggest possible rating. Reviews must agree to the Healthgrades User Agreement, Editorial Policy & Privacy Policy, and verify that either the reviewer or a family member has received treatment from the doctor for whom they are leaving a review.

You can claim your doctor profile on RateMDs to respond to patient reviews. If you are a healthcare professional and you are looking to remove a review on RateMDs because it is false or defamatory you can flag the review for further review by RateMDs moderators.

RateMDs reviews are usually removed because they contain “demonstrably inaccurate or out of date information… are libelous, or include accusations of unlawful activity, profanities or vulgarity, privacy violations, spam, or details that are not relevant or related to a patient’s visit.”

Because Zocdoc is directly and proactively involved in the review collection it is able to get a wider range of reviews than other doctor review sites. In reality, a 2017 studyshowed that 85% are five-star reviews, 9% are four-star reviews, 2% are three-star reviews, 2% are two-star reviews, and 2% are one-star reviews.

Zocdoc moderates its reviews and may review a review for profanity, privacy violations, pricing specifics, the accuracy of treatment, or promotional content.

Unlike other review sites, doctors can choose to delete their profile. If the account is deleted, all information, including reviews from patients, will be permanently deleted.

SOCIAL PRESENCE THAT DEMANDS RESPECT

Social Media for doctors is a powerful tool for networking and career development, new business development, education, and brand awareness.

According to a recent study by PwC, 41% of consumers said social media influences their choice of a specific hospital, medical facility or doctor; 45% said social media would affect their decision to get a second opinion; 34% said social media would influence their decision about taking a certain medication; and 32% said social media would affect their choice of a health insurance plan.

While many doctors are appropriately concerned about HIPAA and patient privacy, people are searching online for health and wellness information — especially in the aftermath of COVID-19 and are looking to healthcare professionals for education and information.

Reputation Rhino can help you turbocharge your online marketing strategy with social media management.

Our social media management team are online marketing experts who know, based on data analytics and experience, what to post, when to post, who to target and why and will help develop a consistent, clear and credible “voice” for you and your healthcare practice online.

At 2.23 billion, Facebook is the largest social media network in the world — bigger than WhatsApp (1.5 billion), Instagram (one billion) and Twitter (261 million). Facebook continues to reign in popularity over other social media channels. Even more importantly, 7 out of 10 consumers are more likely to use a local business, like a doctor or healthcare provider if there is information available on a social media site.

Facebook is a powerful tool to demonstrate expertise and thought leadership. It is a great way to engage existing patients and an affordable way to attract new patients.

At 2.2 billion, Facebook has more monthly active users than Twitter (336 million) and Instagram (1 billion) combined.  Facebook continues to reign in popularity over other social media channels.  Even more importantly, 7 out of 10 consumers are more likely to use a local business, like a medical practice or doctors office, if it has information available on a social media site. Reputation Rhino can help you identify the most effective ways to help you and your practice stand out online.

LinkedIn is the most important professional networking site with 260 million users in the United States.  LinkedIn is the perfect place to highlight your practice to patients and other professionals.  Medical and Healthcare profiles should highlight education, practice areas of expertise, and any awards, achievements, and professional affiliations. Medical Practice profiles should highlight the specialties, rankings and awards, etc.