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ComplaintsBoard.com began way back in 2004 and is one of the oldest customer complaint websites in the world. It is free to use, and individuals can post anonymous complaints about individuals and companies for others to see and read.

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While protecting and educating consumers are some of the goals of ComplaintsBoard.com, a negative review can destroy the reputation of an individual or a business.

A user of ComplaintsBoard can easily misuse the platform to spread false accusations about a business.

People see bad complaints, making them less likely to choose that company than a competitor. Complaints can damage the reputation of a business, which is why it is important to remove false or defamatory complaints as quickly as possible.

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Online defamation is sharing false and unprivileged statements to harm someone’s reputation.

Defamation can occur via e-mail, message boards, blogs, chatrooms, and on Web sites such as ComplaintsBoard.com.

According to recent research about the impact of online reviews, one negative review drives away 22% of prospects, around 30 customers.

Three negative reviews drive away customers by 59.2%. More than four negative reviews increase your lost customers to 70%.

However, not all negative reviews are considered online defamation or cyber libel. For a complaint to qualify as online defamation (also called cyber libel), it must include a false statement of fact that harms the business's reputation.

You must prove how the statements hurt your reputation. If the allegations are true, although they may be embarrassing or harmful to your business, the truth is an absolute defense.

Some websites allow people to post complaints about specific persons, not just businesses, in which case online defamation would also apply. However, ComplaintsBoard focuses on businesses, products, and services.

For damaging false or defamatory posts, ComplaintsBoard has taken the position that “[it] is not legally responsible for the complaints that are posted, even if those complaints contain remarks that are defamatory.”

In addition, “No conclusions are drawn by ComplaintsBoard.com as to content validity. ComplaintsBoard.com does not edit or censor posted messages or investigate them for accuracy.”

While you can hold the original poster responsible for their false statements, you would need to sue the individual (who has usually chosen to remain anonymous) and then present a court order to Complaints Board to compel the removal of the post.

This process may take a very long time and will often require the assistance of a qualified attorney.

Posts that involve copyright infringement may be easier to remove since ComplaintsBoard provides all their legal information on an easy-to-access page and contact information for their DMCA agent. However, as described in further detail below, the doctrine of “fair use” may make asserting a successful copyright violation difficult.

• Reasonably sufficient detail to identify and locate the material that is claimed to be infringing (e.g., a link to the page that contains the infringing material);

• Contact information (for example, your address, telephone number, email address);

• A statement that you have a good faith belief that the use of the material identified above is not authorized by the copyright owner, its agent, or the law;

• A statement, under penalty of perjury, that the information in the notification is accurate and that you are authorized to act on behalf of the owner of the exclusive right that is alleged to be infringed.

• Your physical or electronic signature.