MyLife Removal and Opt-Out Guide

There is no shortage of data broker sites on the Internet, where profiles about individuals are generated with information gathered from public records. Anyone can then pay to see all of your personal information in one place. MyLife is one such site, although they differentiate themselves from other sites by using your information to assign you a “reputation score” on a 5-point scale.

According to MyLife, “67% of people lie about who they are online and 27% of people have been victims of fraud and worse.” They encourage potential users of their site to look up their neighbors, people they’re going on dates with, relatives attempting to reconnect, and professionals coming to their home to do work. While they are right that you should check in to the people you spend time with and do business with, many people do not like having a profile on MyLife. While one person may be using MyLife for a valid reason, the next person may be using it for all the wrong reasons.

Thousands of clients trust Reputation Rhino, an award-winning online reputation management company to help remove private information, like your email, phone number, and home address, from hundreds of data broker sites and protect your privacy online.

Much like the hundreds of other data broker sites online, MyLife puts together comprehensive profiles about hundreds of millions of individuals, and then sells that information to anyone willing to pay for it. This is entirely legal, but there are a lot of reasons why you might want to delete your profile on MyLife and take control of your online privacy.

Publicly available information from government agencies and social media sites is used to create profiles on MyLife, which has been in business since 2002. 

These profiles contain personal information like your address, phone number, net worth, the car you drive, your criminal background history, and any bankruptcies, lawsuits, and liens. 

Where MyLife differs from competitors is that it allows users to leave “personal reviews” about you, and they use all of the available information to assign you a “reputation score.” 

There are more than 325 million individual profiles housed on MyLife, and more than 3.6 million people visit the site each month, making it one of the largest and most visited sites of its kind.

Once you’ve decided that you want your information removed from MyLife.com, you have two options for doing so. 

One is to follow the steps outlined below. 

The other is to hire an online reputation management firm, like Reputation Rhino, to remove your information from MyLife along with a host of other sites.

If you decide to take on this task yourself, here’s how to proceed:

1. Go to MyLife.com. 

2. Input your full name into the search bar and click on “Search.” 

3.Find the profile that corresponds to you. There may be several with the same name, so make sure you select the right one based on the other details accompanying your name.

4.Right-click on your name and copy the link for your profile’s URL.

5.Back on the home page, scroll all the way to the bottom. In the center of the screen is the “Do not sell my personal information” button. Click on it.

6. You will be presented with the Opt-Out form, which has 10 fields, a captcha, and an “Opt Out” button. The only required fields are your first and last name, city, state, and zip code, so you have no obligation to fill out the others. Paste the URL of your profile and enter an active email address. [It is always recommended to use a throwaway email address when having your information removed from data broker sites. Just be sure you monitor the inbox so that you can confirm forms that are sent to you.] 

7. Complete the captcha and click on “Opt Out.”

8. You should receive a confirmation email from MyLife that your Opt Out form was submitted. You can expect your profile to be taken down in 7-10 business days. Per their site, they have 15 days to complete your request.

Alternatively, you can call or email MyLife to have your profile removed. A customer service agent can be reached at (888) 704-1900, Mon-Fri 6 am - 7 pm or Sat and Sun 6 am - 5 pm PST. Be prepared with your personal information and the URL of your profile. Make a note of when you call and who you speak with so that you can check on the status of your request in 15 days.

If you prefer to email your request, you can send it to the address privacy@mylife.com. Your email should include your first and last name, date of birth, present and past addresses, and the URL of your profile.

In the past, there have been complaints that MyLife does not honor Opt-Out requests. This is one site that you’ll need to follow up with and confirm that your profile is removed. If you’re working with a marketing firm, they will do this for you.

• There is no reason for someone to be able to find your phone number, home address, and email address so easily and use them to harass, stalk, or even dox, you.

• Hackers, spammers, and scammers can all find you using data broker sites. At a minimum, this is annoying. At worst, it is dangerous.
• There is no reason to provide your contact information to people who may be seeking you out in times of crisis, like media outlets or lawyers.