What is a Crash?

Investor, entrepreneur and seasoned executive Dave Fulk comes equipped with decades of experience leading successful teams across a wide array of industries. Originally hailing from Kansas City, Missouri, Dave puts a high value on morals, ethics, and hard work.

His knowledge, leadership, and experience form the backbone to lead Reputation Rhino, which assists many of the world’s most recognizable businesses and individuals with online reputation management.

As the CEO, he is committed to delivering the best products and full-service digital agency experience for the company’s customers. He’s dedicated to giving Reputation Rhino clients the opportunity to make their first impression online, on their own terms — not Google’s.

He has a relentless passion to motivate, inspire and help others succeed while giving back to his community. He lives for his wife and three kids. He loves soccer, and he is never content with mediocre.

Todd William is the founder of Reputation Rhino. A former attorney, Todd has over 20 years of experience providing a wide range of legal and strategic advisory services to Fortune 500 companies and small and midsize businesses.

Todd has worked with some of the largest brands in the world, and is a highly sought after expert for celebrities, politicians, entrepreneurs, and C-suite level business executives seeking to promote, protect, and defend their online reputation.

Todd uses online reputation management, public relations, and digital marketing strategies to eliminate the impact of damaging online search results and promote a positive online image for his clients. Todd's award-winning work has been recognized by Bloomberg, Time, US News, Forbes, Huffington Post, and many other leading news organizations.

As an original “shark” on the hit TV show Shark Tank, the creator of the infomercial, pioneer of the As Seen on TV brand, and co-founding board member of the Entrepreneur’s Organization, Kevin Harrington has pushed past all the questions and excuses to repeatedly enjoy 100X success. His legendary work behind the scenes of business ventures has produced more than $5 billion in global sales, the launch of more than 500 products, and the making of dozens of millionaires.

He’s launched massively successful products like The Food Saver, Ginsu Knives, The Great Wok of China, The Flying Lure, and many more. He has worked with amazing celebrities turned entrepreneurs including, like Billie Mays, Tony Little, Jack LaLanne, and George Foreman to name a few. Kevin’s been called the Entrepreneur’s Entrepreneur and the Entrepreneur Answer Man, because he knows the challenges unique to start-ups and has a special passion for helping entrepreneurs succeed.

Kristopher is the Head of A.I. and Innovation with over 20 years of experience in the technology sector. He has founded digital companies that achieved national success and recognition and has worked for some of the fastest-growing companies in their industries.

In his current role, Kristopher leads the development and integration of artificial intelligence technologies and drives innovation across the organization. He is responsible for identifying emerging trends, designing AI solutions that enhance business processes, and fostering a culture of continuous improvement and creativity.

Kristopher works closely with cross-functional teams to ensure that AI initiatives align with strategic goals and deliver measurable results.

Christy Lauer is our Director of Operations, bringing over 10 years of experience in driving operational excellence and supporting executive leadership at the highest level. Her dynamic, results-driven approach enhances team productivity, streamlines operations, and strengthens strategic alignment across the organization. Christy’s leadership is defined by adaptability, collaboration, and a sharp focus on execution—qualities that empower both colleagues and executives to reach their goals efficiently. With a strong background in sales, project coordination, and strategic planning, she plays a pivotal role in delivering client success and ensuring consistently high-quality outcomes.

When she’s not keeping operations running smoothly, Christy loves spending time with family and friends, living life to the fullest. You’ll often find her out on the golf course, playing tennis, boating, or off on her next outdoor adventure. She’s also passionate about giving back through community volunteering. Whether at work or at play, Christy brings the same energy, curiosity, and heart to everything she does.

April Kirk is the Finance Manager at Reputation Rhino, where she works to streamline and improve the accounts receivable process and build strong relationships with clients.

With over 20 years of experience in finance and accounting, April brings a wealth of knowledge and expertise to her role.

Prior to joining Reputation Rhino, April graduated from Chaminade University in Honolulu, Hawaii and worked in various finance and accounting positions. She has successfully improved the bookkeeping department by streamlining new processes and procedures, resulting in significant cost savings for the companies she has worked for.

April's passion for helping others is what drives her to succeed in her work. She has spent a great deal of time volunteering and assisting military families at different military installations, and values kindness, loyalty, and respect above all else.

When she's not working, April enjoys spending time with her family, gardening, and undertaking home renovation projects. She has lived all over the U.S. during her husband's military career and is originally from a small town in Tennessee. Country music is her favorite genre, and she loves to read in her spare time.

A true Digital Marketing champion who has created winning campaigns for his customers while helping companies grow. A true collaborator, and innovator who has led sales teams to new heights through hard work, creativity, and attention to detail. Originally from New York (born and raised) but now residing in South Florida, Saul has a passion for sales, digital marketing and helping his clients.

Saul Cooper Reputation Rhino
For the past 12 years Saul has done a masterful job at being a trusted
advisor for his clients. A valued marketing resource, he has been able to help companies increase brand awareness, working to generate more
leads, and establish a better online reputation. His commitment to
excellence has allowed him to thrive and build solid relationships.

Saul is committed to helping any business, small, medium or large get a leg up on the ever changing world of Google. He believes in leveraging his team to produce top notch results for his customers. One of his goals is to keep learning, and making each day better for those around him.

When he is not working tirelessly to help people, Saul enjoys spending time with his wife, son and two puggles. An avid golfer and musician, Saul also enjoys traveling and learning about new places.

Amanda is a powerhouse in Digital Marketing and Search Engine Optimization who has crafted case study worthy strategies and campaigns for her clients. With a track record of driving growth for Fortune 500 companies and elevating their online presence, Amanda is all about relentless drive and achieving results. Tenacity might as well be her middle name.

But what really sets Amanda apart is her infectious enthusiasm for teaching and empowering others. She’s not just a marketer; she’s a mentor, a guide, and the perfect person to have in your corner. What fuels her passion? Tailored solutions that actually make a real impact. Amanda’s commitment to helping individuals and business of all sizes, combined with her knack for staying ahead of the ever-evolving digital landscape, has made her the go-to trusted advisor for clients over the past 7 years.

When she’s not transforming search results for individuals and businesses, you can find her soaking up family time in Jensen Beach, FL with her husband, son, and German Shepherd. A self-proclaimed brunch addict, fitness enthusiast, and travel junkie, Amanda lives life with the same passion she brings to her work, making every moment count.

Brandon Smuke brings over a decade of experience building thoughtful, strategic partnerships that support growth and long-term impact. He’s worked with organizations of all sizes to uncover opportunities, navigate challenges, and develop solutions that drive meaningful results.

What makes Brandon effective isn’t just his experience—it’s his approach. He leads with curiosity, listens carefully, and believes the best outcomes come from understanding what matters most to each client. His strength lies in connecting the dots between goals and strategy, always focused on creating real value.

Based in the Bay Area, Brandon is driven by a love of exploration—whether that’s through travel, discovering new food, cooking at home, or spending time with his partner and their dog. He brings the same thoughtful, grounded energy to every relationship: collaborative, approachable, and invested in long-term success..

Rex Shafer brings over two decades of experience in SaaS and technology to his role as our Client Success Manager, where he is the driving force behind our client satisfaction and retention efforts. He combines strategic insight with a passion for building strong client relationships to deliver exceptional results.

Rex's expertise includes leading high-performing teams, implementing successful client success initiatives, developing innovative training programs, streamlining processes for optimal efficiency, and fostering cross-functional collaboration. Known for his ability to enhance client experiences and maximize lifetime value, Rex continuously seeks innovative ways to improve our clients' journeys.

When not championing client success, Rex can be found exploring the local food scene, traveling, or enjoying quality time with family and friends.

Doniela "Dee" Grant, originally from Tallahassee, Florida, and raised in sunny San Diego, brings a wealth of experience in client success and reputation management to Reputation Rhino. She has spent her career in client success and reputation management, working with SaaS and B2B clients. From cyber security to social media marketing, she’s done a bit of everything and has loved every minute of it.

In her previous role as Director of Client Success at PSX Digital, she built strong relationships with clients, driving a 95% retention rate and leading a fantastic team to achieve new heights. Before that, at Citrix and Digital Air Strike, she focused on client adoption, retention, and engagement, always striving to make sure her clients were happy and successful.

When she’s not working, you'll probably find her cheering on her favorite sports teams—the FSU Noles, Atlanta Braves, LA Lakers, and LA Chargers. She also runs a nonprofit, Score Hoops 3on3 Basketball, in Phoenix, AZ. She is passionate about sports and loves giving back to the community.
Dee Grant is thrilled to be part of the CRASH team and can't wait to see what we accomplish together. Here's to exciting times ahead!

With 14 years of diverse experience in Administrative and Customer Service roles, Jessica Rafferty brings a wealth of expertise to her position at Reputation Rhino. Her career spans various industries, from healthcare to small business operations, where she has honed skills in performance optimization, data entry, employee training and coaching, content creation, scheduling, and project management. Jessica's multifaceted background enables her to deliver exceptional service and seamless operational support, ensuring clients and teams achieve their goals efficiently and effectively.

In her role as Junior Client Success Manager and Executive Assistant, Jessica is dedicated to enhancing client relationships and streamlining internal processes to foster continued growth and success.

Outside of work, Jessica enjoys spending time with her family and two dogs, exploring new adventures, diving into a great book, or tackling home improvement projects.

A former Google employee with 15+ years in digital marketing, Dennis specializes in Organic Search and omnichannel strategies that drive measurable growth. His expertise spans technical SEO and data-driven optimizations, delivering tailored solutions for startups to Fortune 500 brands. Dennis has been associated with brand like Away Travel, Warby Parker, Daniel Wellington and many more.

A certified professional, known for balancing innovation with efficiency, Dennis transforms complex algorithms into actionable plans, securing top rankings, traffic boosts, and scalable ROI. Beyond tactics, he crafts holistic programs—integrating SEO and other marketing channels—to align with business objectives.

Passionate about empowering clients, Dennis turns digital challenges into lasting success. Trusted by startups and enterprises alike, he thrives on transforming underperforming sites into search-engine powerhouses. “Let him engineer your brand’s visibility.”

When not working hard to help others, Dennis loves spending time with his wife and daughter. A passionate chess player, he also enjoys traveling, exploring cuisines, and discovering new places.

Brandon T. Adams is a 2X Emmy® Award-Winning Producer, TV Host, Media Expert, Investor and Advisor. He is the founder of Accelerant Media Group which produces Commercials, Social Media Content, and TV Shows that Inspire and Motivate others.

He is the Associate Producer of the film, Think and Grow Rich The Legacy and the youngest person to be featured in the film. This film is based on the best-selling book “Think and Grow Rich” by Napoleon Hill which sold over 130 million copies worldwide.

Over the past 8 years Brandon has used his background and expertise in digital marketing, video marketing, and crowdfunding to raise over $60 Million collaboratively for various companies and have launched some of the biggest campaigns in history working with companies such as XPRIZE, The Napoleon Hill Foundation, Kevin Harrington Enterprises, Think and Grow Rich The Legacy, Ambitious Adventures TV Show, and Jeff Hoffman, the Serial Entrepreneur behind Priceline.com.

For the past 20 years Derek has been starting and growing successful companies. His first company in 2001 helped contractors quickly prepare for and pass the builders exam. Since that time Derek has started and grown four additional companies that provide e-learning to the construction and tax industries, private jet management, and real estate investment services.

All the companies have been profitable and continue to grow in revenue.

Derek is also highly skilled in creating a company culture where the employees are engaged in executing the mission, and have fun accomplishing the goal. The result is increased revenue and greater returns for investors.

Brian Harrington has a passion for entrepreneurship and helping other entrepreneurs grow exponentially. He is currently involved in dozens of different companies while providing guidance and education to thousands of entrepreneurs around the globe. Brian has worked closely with Fortune 500 companies, top influencers and thought leaders, and today’s brightest business minds.

Brian brings expertise in identifying, sourcing, and developing new products for commercial marketing success. He has managed hundreds of vendors, thousands of products, millions of customers, marketing strategies, content production, entire teams, celebrities, budgeting and forecasting processes, and just about every other facet of nuts-and-bolts business building you can think of.