DISCOVER THE STRATEGIES a Local Painting Company USED TO Increase Traffic by 68% in Six Months

Reputation Rhino helped implement a comprehensive local SEO strategy to improve organic traffic for a local painting company in the Atlanta metro area.

BACKGROUND

Our client is a local, family-owned residential and commercial painting business serving the Greater Atlanta area for nearly fifteen years.

Large national painting franchises with massive advertising and marketing budgets are difficult competitors for local painting contractors. However, our client wanted to compete with the “big boys” and grow the business – with a forward-thinking focus on online marketing.

Reputation Rhino helped advise on the redevelopment of a new and improved client Website, and the owner understood the importance of search engine optimization (SEO) for scalable growth.

THE PROBLEM

The client had never invested in local SEO or link building, and the client’s Website competed with several more established local sites already optimized for search.

The owner learned the costly lesson that pay-per-click (PPC) advertising is a costly way to generate ongoing leads, and SEO is a much more effective long-term strategy.

The client needed a team of Local SEO experts to increase targeted traffic and generate more leads and customer calls.

THE SOLUTION 💡

• Optimize Google My Business profile
• Ensure business name, address, and phone number (NAP) across the Internet
• Optimize profiles on online directories and increase the number of business citations
• Add Local Schema
• Improve internal linking structure
• Optimize URL, title tags, headers, meta description, and content for local SEO
• Add location pages to the Website
• Create local blog and page content
• Acquire links with relevance and authority

THE STRATEGY

We conducted a comprehensive Website SEO Audit and a detailed analysis of top competitors and client keywords. 

We identified “low-hanging fruit” optimization opportunities to find keywords already ranking between 11 to 30 positions with room for further improvement. 

These keywords would be prioritized for content enhancement and link building to generate highly targeted traffic.

Since Reputation Rhino was actively involved before the launch of the newly designed Website, we were able to help the client avoid many of the technical errors common with new sites built on a budget. 

Our content strategy was built around creating landing pages for each local market – with a unique, optimized page for every town, city, and neighborhood in the region.

We developed content briefs to guide our writing team and ensure every new page and blog article would be interesting and informative, driving qualified traffic and leads.

Reputation Rhino is an award-winning online reputation management agency and digital agency based in New York City.

We have worked with some of the largest brands in the world and can turbocharge any size business with powerful online reputation management services and internet marketing solutions that get results.

We have been recognized as a Top Search Engine Optimization Company and a Top Digital Agency on Design Rush, and ranked Best in Search by TopSEOs. 

Our company has been featured on Bloomberg Businessweek, Time, Forbes, Newsweek, Fox Business, Huffington Post, U.S. News, International Business Times and more.

Reputation Rhino is led by an extraordinary team of experienced online marketing experts who can customize an affordable and highly effective SEO strategy.

We look forward to working with you!