A rival real estate investment firm engaged in a damaging online misinformation campaign against our client, placing negative content on several prominent news sites appearing among the top results on Google, including Bloomberg, Yahoo News, Benzinga, and more. 

Every solution you need to grow and protect your online profile


Our client is a real estate investment company that specializes in acquiring commercial real estate properties in the United States.

The company currently has a portfolio of over $400 million, with future plans for listing as a publicly traded company and a roadmap for a billion-dollar valuation.

Our client’s growth depends on their reputation and referrals from current investors and what happened to them was detrimental.

A rival real estate investment firm engaged in a damaging online misinformation campaign against our client by placing negative content on several prominent news sites, including Bloomberg, Yahoo, Benzinga, and more.

The negative results ranked near the top of Google searches for “Company Name” and “Company Name + Reviews” causing serious reputational harm.


Our client attracts capital from institutional and high-net-worth individual investors. The visibility of the negative content ranking high on Google was having a direct impact on investor interest in several recent real estate syndications. 

Our client was enjoying an enviable record of success, regularly delivering investment returns of between 10% and 17% annually. 

2022 was going to be the year to reach the next level of scalable growth and secure participation from some of the world’s largest private equity firms and family offices...

However, Google was making it impossible.


  • Suppress and remove negative content appearing on Google
  • Increase positive content to improve search results
  • Build an SEO campaign to strengthen positive search results


The negative search results appeared on several high authority news sites and ranked near the top of Google. 

Some of the negatives were outranking our client’s own website. 

Our client had not invested in protecting its most valuable asset; its reputation. Our goal was to change that quickly.

We created news articles, press releases, and executive interviews focusing on commercial real estate, which we published monthly on industry-relevant news sites. 

We supported the newly published content with link building to help our content achieve maximum search engine visibility and help push down or replace any negative search results.

We leveraged our content publishing relationships with over 5,000 blogs and news sites and placed interviews and feature stories on several leading online publications, while also building supporting links to new and existing content on our industryleading Private Blog Network (PBN) to ensure our newly created content would rank on Page 1.


The proof is in the results. We were able to transform our client’s online reputation in less than six months by building upon and maintaining those results over time.

  • The Benzinga article, previously ranking #1 on Page 1, no longer ranks in the top 100 results.
  • The Bloomberg story, previously #17 on Page 2, currently ranks #54 on Page 6.

We also were able to completely remove one of the news articles from Google by contacting the publisher! Several articles created by our team are ranking in the top 20 search results as well.

Our client quickly recognized how online reputation management can effectively respond and react to negative news. They also realized the power of content marketing and the impact of a positive, proactive online public relations campaign.

The company’s reputation is stronger than ever.

Why Reputation Rhino?

Reputation Rhino is an award-winning online reputation management agency and digital agency based in New York City.

We have worked with some of the largest brands in the world and can turbocharge any size business with powerful online reputation management services and internet marketing solutions that get results.

We have been recognized as a Top Search Engine Optimization Company and a Top Digital Agency on Design Rush, and ranked Best in Search by TopSEOs.

Our company has been featured on Bloomberg Businessweek, Time, Forbes, Newsweek, Fox Business, Huffington Post, U.S. News, International Business Times and more.

We look forward to working with you!

Do You Need Help Repairing Your Online Reputation?

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