CASE STUDY
HOW
Reputation Rhino Helped
a Doctor in Texas
Rebuild and Repair
His Damaged Reputation!
Overview
Our client, a well-respected doctor in Texas, was arrested in 2016 for a low-level felony involving a physical altercation with a neighbor. Although his arrest and subsequent plea of no contest were unrelated to the practice of medicine, the incident received widespread coverage in the local media, and briefly trended on Twitter.
Every solution you need to grow and protect your medical practice's online profile
THE DAMAGE
In 2021, the doctor was looking to expand his healthcare practice and open a brand new, state-of-the-art medical center at a nearby location. Although the doctor regularly received strong online reviews from loyal patients, five years later the negative online search results were still impacting his business.
Page 1 of Google was showing the following negative results:
• A local news story about the arrest
• Local court and legal records detailing the incident
• Twitter mention of the incident
Clearly, you don’t EVER want to see these damaging search results on Page 1. Because of these online search results, business lenders were reluctant to extend loans and commercial landlords were reluctant to allow a new tenant with a negative public record to sign a lease.
Our client took full responsibility for the mistake he made on that hot Texas afternoon in 2016. Our client was looking forward to growing his medical practice...
However, Google was making it impossible.
