CASE STUDY
From Invisible to Influential: How Reputation Rhino Transformed Select Generation’s Digital Presence and Suppressed Negative Press
OVERVIEW
Reputation Rhino successfully suppressed damaging negative search results and improved brand visibility for Select Generation, a premium agency helping student-athletes pursue international gap year soccer experiences in Europe.
BACKGROUND
Our client, Select Generation, is a premium agency specializing in helping student-athletes pursue international gap year experiences and semi-professional soccer careers in Europe. Their unique value proposition bridges the gap between U.S. athletic talent and elite playing opportunities in countries like Spain and England.
In today's digital landscape, reputation management is critical for specialized service providers. According to recent studies, 92% of consumers read online reviews before making purchasing decisions, and negative search results can devastate trust during the research phase.
Select Generation's dual focus on building brand credibility (ORM) and increasing discoverability (SEO) required a synchronized campaign that could highlight their strengths while correcting digital visibility challenges that were undermining their market position.
THE DAMAGE
Despite Select Generation's unique niche and proven client success stories, the brand faced significant online challenges that were directly impacting their business:
These issues created a perfect storm - not only was Select Generation invisible to potential clients, but when people did find them, they were greeted with negative content that destroyed confidence in the program.
THE SOLUTION
THE STRATEGY
Reputation Rhino conducted a thorough SEO audit and ORM gap analysis, resulting in a comprehensive two-pronged approach:
ORM Strategy:
Our team published authentic, high-quality articles that shared the Select Generation story, spotlighted student success cases, and demonstrated the leadership's deep experience in European soccer. The content reinforced the company's educational and cultural value-adds for gap year candidates, creating a positive narrative that would outrank negative content.
SEO Strategy:
Technical site improvements resolved all major errors affecting search performance. We developed a refined keyword strategy focused on high-intent terms like "gap year soccer Spain," "play soccer in England," and "international soccer programs." The campaign included a strategic backlink-building program and localized content enhancements.
RESULTS
The proof is in the results. We transformed Select Generation's online presence and delivered measurable business impact:
ORM Victory:
The negative article that had been damaging Select Generation's reputation fell off page one shortly after our campaign began. The first branded article created by Reputation Rhino reached as high as #4 on Google, solidifying brand authority and driving qualified inbound inquiries.
SEO Milestones:
As our satisfied client stated: "Our traffic has been growing a lot. Good work team."
Select Generation now enjoys a stronger online reputation that accurately reflects the prestige and professionalism of their program, while their improved search visibility connects them with more qualified prospects than ever before.
Why Reputation Rhino?
Reputation Rhino is an award-winning online reputation management agency based in New York City. We have worked with some of the largest brands in the world and advised high-profile individual clients, including Hollywood celebrities, members of Congress, and C-suite-level business executives.
Our company has been featured in Bloomberg Businessweek, Newsweek, Time, Forbes, Fox Business, Huffington Post, U.S. News, International Business Times, and more. Reputation Rhino is led by an extraordinary team of experienced legal, marketing, technology, and public relations experts who customize an affordable and highly effective online reputation management strategy.
Reputation Rhino’s award-winning strategies are designed to quickly eliminate the impact of damaging news articles, reviews, blog posts, forum comments, and other negative content while promoting a positive online image to anyone looking for you or your company online.
We look forward to working with you!
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Reputation Rhino's Team of Award-Winning ORM Experts will help you stay relevant and in your targeted audience’s searches, promote a positive online image, and produce more high-quality leads that drive sales.