Building a strong, reputable online presence is crucial in effectively getting your brand in front of prospects, clients, and even competitors. To achieve this, you need to be aware of the various online tools and resources that can help you land on page one of search engines or social media platforms. In this article, we’ve laid out some of our most helpful tips, tools, and resources to consider for building a more robust and visible brand.

From the time we are very young, we all wonder what it would be like to have a superpower. Thinking back to your childhood, what was the one superpower you wanted to have? Most likely it was something cool like shooting spiderwebs from your fingertips or maybe it was being invisible. Now, as an adult and professional, there is one specific superpower you probably never considered having until today; visibility. 

Visibility by definition is the state of being able to see or be seen. Why would you want that to be your superpower if it’s a commonality that everyone has access to? Because in a world where we have everything in plain sight, we forget that we have the power to control what others see when it comes to our presence–even online.

Our entire ecosystem revolves around being visible as we shift towards a more connected world due to online networking via social media, news, search engines, and websites. Use it to your advantage and let everyone’s eyes be on you!

Being visible comes with the territory of owning a brand. How can anyone expect to earn a single penny if they aren’t viewed by potential customers? They can’t! More now than ever, people reach for their phones to start scouring social media and the internet for the quickest description they can find about your brand.

So, would you want them to find nothing? Even worse than that, what if they found false information or negative content about your brand? Your chances of ever becoming a credible, profitable business would be down the drain faster than you could say “hi.”

The good news is that there are countless ways for you to get your brand in front of the right people… even if you don’t currently have a big presence, or a presence at all, online. If you’re  serious about creating strong brand visibility, take a look at the following four categories we hone in on to build robust rapport between online consumers and the brands they trust.

Owning Social Profiles - Taking ownership of your online profiles requires you to know where you are showing up online. Doing an audit of what profiles your business is connected to online can help you tackle exactly how, what, and why you are showing up on the platform you’re visible on. Once you know where your brand is showing up, you can also assess where you need to focus on becoming visible to potential customers. 

Creating Positive Online Content - Creating positive online content can help you to showcase your brand, services, value, and resourcefulness to potential and existing customers. Blogs, social media posts, online reviews, and press content will help bolster your brand’s credibility and stand out to those viewing you online as the resource and company they want to do business with. Having a planned out content calendar can direct your focus on building stronger relationships with your customers through the content you’re providing.

Optimizing SEO and Local Listings - In order to show up on, or at the top of, page 1 of Google or any other search engine, you have to know and strategize leveraging the use of keywords and content specific to your brand at a local and industry level. Also, managing and maintaining your local listings to provide the most accurate information will help you increase your chances of being seen on page 1.

Managing Online Reviews and Comments - In order to bring the picture full circle when it comes to visibility, you have to manage your online reviews and comments on social media or other online platforms and sites. Customers want to be heard, and they also want to be acknowledged much of the time. By responding and addressing comments and reviews left online, you can create a strengthened connection with your customers and those who are searching for you online.

Brand visibility isn’t something you can achieve overnight no matter how well-versed you are in your brand. To become seen on relevant online platforms and social media, you have to understand the wide range of online brand management tools that will help boost a business’s visibility and reputation with the online community.

By effectively managing branded content, optimizing SEO, completing local listings, responding to online reviews and comments, and creating strong relationships with your customers and followers, you can master online visibility as stated above. It’s a lot to manage, however, and if you aren’t certain you can do all of that plus what you do day-to-day for your brand, choosing a fast, efficient, and effective business that specializes in all of this to do the work for you, will rapidly increase your visibility levels and boost your overall profits.

At Reputation Rhino, we specialize in online reputation management and brand visibility. We believe every business must carefully curate their online image with the same intentionality as how they (should) treat their best customers or clients. This includes ensuring business profiles are accurate and complete, with a correct address, phone number, hours of operation, etc., proactively seeking reviews, responding to reviews in a timely manner, and taking action based on customer feedback. It involves promoting positive online content and staying in front of your potential customers.

We are a solution-driven organization helping to increase visibility for businesses in a wide category of industries. We do this by effectively strategizing and implementing the best practices proven to produce optimal results through the steps and actions referred to above. If you are ready to increase visibility for your business, reach out to Reputation Rhino today for online reputation management services.