It sounds a bit cliché that people like to live where it is happy and peaceful but these criteria are part of what is included in the results of the recent Country Reputation Survey for 2015 by RepTrack. After more than 48,000 global interviews regarding people’s perceptions of 55 countries – the happiest place on earth is not necessarily Disneyland but instead is Canada followed by Norway, Sweden and Australia. Other top ten countries include Finland, Denmark, and the Netherlands. Further down the list near the last 20, the United Kingdom, Germany, Japan and Italy also ranked.
So what makes a country so desirable? Reputation Institute, which publishes the Survey, bases their surveys on three different dimensions including effective government, appealing environment and advanced economy. RepTrack officials note that countries with stellar reputations are perceived positively in all three categories. These rankings have to do with of how peaceful and financially stable a country is reputed to be. Latin America has rated a bit lower in the past but RepTrack research noted that in general, countries such as Mexico, Venezuela and others are improving in the reputation survey. [Read more…]