“Reputation management is about decreasing the gap between what you really are and how people perceive you,” says Cees Van Riel, Co‐Founder and Vice Chairman of Reputation Institute in a recent Report. It is an especially relevant question in an increasingly interconnected world. We are asked frequently by our online reputation management clients to bridge this gap.
Recently, the Reputation Institute or RI conducted a series of focus groups world-wide to determine the top trends that are driving reputation in 2016. People participating in these groups included chief communications officers (COO), business executives, corporate communication directors and other top communication professionals.
The Reputation Institute study on reputation management found that having an exceptional corporation reputation will be more important than ever in 2016. This reputation will help in terms of attracting a talented workforce that understands and appreciates a company’s societal relevance.
The RI says that “…Organizations must develop an authentic narrative based on their core purpose. Once they have arrived at it, they must stick to it.” In other words – do employees and stakeholder feel the corporation makes sense? [Read more…]