Using Your Brand Reputation To Successfully Launch New Products

Using Your Brand Reputation To Successfully Launch New Products

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Brand reputation is a point of contention for a lot of marketers. On one hand, a strong brand can drive sales and engagement better than a team of veteran marketers. And since 59% of customers prefer to try new products from companies they trust, your brand is like an organic powerhouse that basically self-propagates…assuming you …

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Interview with Andrew Frank – KARV Communications

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We are very excited to continue our public relations and crisis communications expert interview series with Andrew Frank, Founder and President of KARV Communications.  Andrew brings a wealth of experience in a number of areas, including crisis communications, public affairs, and media skills. An expert in creating communications strategies, Andrew has 25 years of experience …

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