Nowadays almost everyone searches online before conducting business! You even probably do it everyday in your personal life. Maybe it’s searching for where to get your car fixed, a nice restaurant to eat at, or a million other things. It’s also the same with business to business! People search online FIRST.
That’s why pay-per-click (PPC) is a proven effective strategy for driving targeted traffic to your website. However the success of your PPC campaign depends heavily on one major factor: choosing the right keywords.