Win More Bids By Increasing Your Website Traffic Using SEO For Construction Companies
Increase Visibility, and Rank Higher In Search Results to Attract Qualified Projects
Rank Higher In The Search Results, Increase Visibility, And Win More Bids
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SEO Expert Today
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Why Do Construction Companies Need SEO?
There are builders and construction companies in every town and city these days – causing SEO marketing to become increasingly competitive. In the United States, there are more than 680,000 employers with over 7 million employees, contributing nearly 1.3 trillion dollars to the economy annually.
As the United States has been recovering from the COVID-19 pandemic, rising prices of raw materials and strong demand for new housing and new construction have presented competitive and economic challenges.
Workmanship, availability, price and financing terms, and of course customer service all lead the value-based categories that companies are competing in to gain clients. This has caused a great increase in the need for SEO best practices to be implemented if any construction company wants to stand out from the competition.
What is SEO for Construction and Building Services?
Construction SEO is a powerful and effective digital marketing strategy designed to enhance the online visibility and growth of your business. It is used to generate potential and repeat clients in your local market and even beyond by improving & optimizing online content to outrank competition on Google and other search engines.
Online visibility is crucial in outranking and outperforming the competition for construction and building services – especially locally.
SEO helps put your business in front of eager property owners looking for a reliable, organized company to help them plan and execute the project of their dreams with a clear path from search results to website visit, followed up by a call or bid.
83%
of business owners
see SEO as more effective than traditional advertising
93%
of online experiences
begin with a search engine
89%
of people searching online
will NOT look past the top 10 search results
Put Your Construction Company On the Map with a Well-Crafted SEO Strategy
Our Search Engine Optimization (SEO) strategies for construction companies are crafted to boost online visibility of your business by increasing targeted traffic, achieving top rankings on agreed upon keywords, and generating more calls, inquiries, and scheduled construction services.
And, if you think you don’t need SEO for your construction business, you’re wrong.
SEO marketing has continued to become increasingly competitive for construction and building companies recently. By having an appealing online & mobile presence and staying up-to-date with digital marketing tools needed, you’re likely to gain more trust and business from prospective clients..
By specifying and differentiating yourself from the competition in your area, you can ensure that your business won’t be left behind!
GET YOUR CONTENT TO THE TOP OF PAGE 1
SEARCH ENGINE OPTIMIZATION:
What is it and How Does it Work?
We don’t guess, or throw darts at the wall with the SEO for your construction business. At Reputation Rhino our proven SEO strategies are backed by thorough research and scientifically-tested data—guaranteeing you results every time.
SEO works to improve and optimize online content to rank higher on different search engines through:
- Keyword research and optimization
- On-site optimization
- Technical SEO
- Off-site optimization
- Monitoring and measurement
On page Optimization to Convert More Leads
Keyword Research and Targeting To Reach The Right Audience
Offsite Brand Building Techniques to Raise Awareness
Offsite Brand Building Techniques to Raise Awareness
Establishes Trust and Authority
Enhance Online Visibility to Leads and Clients
Our award-winning SEO company offers every solution you need to grow your organic online reach to online traffic in turn, building your revenue.
6 Tips For Your Construction Services SEO Strategy
Improve your construction company’s SEO with a straightforward, strategic process
1. Add Relevant Keywords
You have to determine the keywords you need to rank for, but how? Start by thinking about your main services and then determine what subtopics people might be looking for answers to. If you are a contractor trying to rank in a competitive market like Dallas, your broad-search keywords might be “home builder Dallas” and niche keywords like “new home construction Dallas,” or “Dallas home builder” and, of course, you must rank on the top of Page 1 for your Construction company brand name.
2. Go Mobile
Google favors websites that prioritize the user experience on mobile devices than websites that are not optimized for mobile. If you don’t know whether your website is mobile-friendly, Google offers a free Mobile Friendly Test that allows you to see how well your site runs on a mobile device.
3. Dominate Local Search
If you are to rank your Construction company, you must optimize for local searches. Optimizing for your location means getting your Google My Business listing to rank at the very top of the Google Map Pack.
4. Create Quality Content
Construction websites typically highlight the same basic services on a few pages. The only problem? Every other construction and home remodeling company has the exact same content. And unique content ranks higher than duplicate content, in some cases, duplicate content won’t rank at all. Construction search engine optimization can help implement dynamic content on your website or expand your blog to help rank for the local keywords that matter most.
5. Using Schema for Construction Companies
If you are wondering how to increase SEO for construction companies, structured data is the way to go. You can even test how things will look once implemented using the Google Structured Data Testing Tool.
Google and other search engines use Schema.org as a preferred structured markup to make it easier for its crawlers to scan pages and deliver relevant search results for users. We recommend using the JSON-LD format, Google also recommends this, which is included as a block of script in the head of your page. If you don’t have this format, there are other options available to align your current content structure.
For construction companies, the LocalBusiness markup is recommended and you can get more specific with Home and Construction Business Schema. You can include the address, opening hours, aggregate rating, and more.
6. Optimize Google My Business
Keeping up with your Google My Business profile will provide immediate benefit for your brand. Adding before and after photos, videos, and a well-written business description, gaining positive online reviews, and highlighting your company’s special offers will generate higher Google Maps rankings.
How is SEO for Construction Companies Different from Traditional Marketing?
If you’ve found yourself scrolling through Pinterest and pulling content for your “dream home” board, you know that making it come to life is a must.
Eager prospective homeowners and business owners are actively looking for the right construction company to plan and execute their vision with affordable rates and a timeline that makes sense.
As a construction and building company, if you are not able to be located online, you’ll certainly lose clients to someone who is.
SEO marketing puts your construction business in front of prospective clients when they are actively searching for the services you offer.
With the right SEO strategy, the world is at your fingertips with opportunities to help direct clients to your site as they go through the process of finding the right construction company to bring their project to life.
As marketing trends have changed and evolved over the years, so too have the tactics and tools modern travel companies must use to stay top-of-mind to their clients.
Reputation Rhino's Approach To SEO
To improve the organic presence of your construction website on Google and other search engines, our award-winning SEO company offers a range of services including the following:
On-Page Optimization
The highest search engine rankings are achieved through a combination of on-page and off-page activities on an ongoing basis. On-page optimization refers to improvements our top-rated construction SEO company will make to your construction website to help Google and other search engines recognize your website for the most important keywords for your business.
Examples of on-page activities include:
- HTML code repair
- Improve internal linking
- Quote and underline keywords in content area
- Review of content on page with proximity and prominence factors.
- Incorporate title, description, and keywords to each important page.
- Sitemap creation and submission (ROR, XML, TXT)
- Check and repair broken links
- Web page and image Optimization
- Meta tags analysis and keyword density
- Integrate customer and user feedback form on website, etc.
Off-Page Optimization
Off-page optimization is how our renowned SEO company will improve the authority of your website through external activities to help Google and other search engines recognize your site as high quality and authoritative.
Examples of off-page optimization activities include:
- Local Submission
- Business Listings
- Search Engine submissions
- Directory Submissions
- Article submissions
- Blog post submissions
- Press release submissions
- Link building – one way, two way, three way
- Creation and Submission of RSS Feeds
- Bookmarking and tagging
- Create profile pages
SEO Analytics and Measurement
The team at Reputation Rhino uses Google Analytics for monitoring website traffic and ranking position for construction and building SEO services.
Google Analytics can track anything dealing with referring source and keyword through lead conversion.
By using Google Analytics, we can determine the following:
- Total number of unique visitors to the website
- The number of enquiries or leads generated by our activities
- Referring source for site visitors along with keyword identification
- User demographics
- Goal setting and tracking drilling down to conversion ratio.
- Average page views per unique user
- Cost Per Click against organic search generated visitor conversions
We evaluate conversion ratios and SEO effectiveness using these metrics:
- Total number of inquiries and inbound emails originating from organic search
- Total number of unique visitors generated through organic search
The Importance of Local SEO for Construction Companies
Local SEO has never been more vital to construction companies. According to recent studies, 90% of internet users choose a business on the first page of search results. Online SEO marketing has never been more critical to the success of a contractor with the emphasis on search engine results.
Social media marketing is great when it comes to referral traffic and increasing your overall brand footprint, but search engine optimization as part of an overall marketing strategy, is the fuel that powers your construction company’s revenue forward, especially on the local level.
Local SEO requires more than verifying a Google Maps listing. In addition to simply being found, you need to have
a review generation strategy in place so you can acquire positive reviews and remain at the top of Google’s local map pack.
Online reviews are expressly more important now, since many prospective clients read what others say before choosing a construction company to book their next project with–if too many people had a negative experience, most likely they will search elsewhere before reaching out.
Coupled with a strong SEO campaign, online review management is key to telling your brand story online–and no one understands online review management better than Reputation Rhino.
Choose Reputation Rhino As the Best SEO Company to Increase Your Construction Clients
By increasing your search rankings, you can increase visibility and reach more individuals interested in planning to build. More clients, and satisfied customers that tell their friends and keep coming back for more, generates more revenue for your business. Of course, landing on Page 1 for the keywords that matter may seem impossible, but it’s a lot easier when you have an experienced SEO company on your side.
Before we start implementing a new SEO campaign for a new construction client, we complete a SEO audit in order to understand your current performance and the gap between your business and your top competitors. We use the results of this audit to create a roadmap of your SEO strategy, helping inform exactly what we need to focus on to increase the amount of leads you generate online.
By using detailed analytics and goal tracking, we’ll measure the effectiveness of your SEO campaign on a daily basis. You will see phone calls increase, more web leads come through and more bookings made as your local rankings improve.
Are You Ready To Plan An SEO Strategy That Towers Over Your Competition Putting You At the
Top of Page 1 On Google?
Reputation Rhino is a New York based SEO company that will help you increase leads, outrank & stand out from the competition, create a winning strategy, and provide expert reputation management to boost your online presence.
Yes! I want my construction company to rank on Page 1!
Reputation Rhino's Team of Award-Winning SEO Experts will help you stay relevant and in your targeted audience’s searches, promote a positive online image, and produce more high-quality leads that drive sales.
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FAQ's
What are the fundamentals of online reputation management?
The fundamentals of online reputation management (ORM) involve monitoring your brand’s online presence, addressing negative feedback, and promoting positive content to build trust and credibility. This includes tracking mentions of your brand on social media, review sites, and search engines, engaging with your audience, and using SEO strategies to ensure positive content ranks higher in search results. By consistently managing these elements, you can protect and enhance your brand’s reputation in the digital space.
Why is online reputation management important?
Online reputation management is essential because your digital presence often serves as the first impression for potential customers, clients, or employers. A positive reputation can build trust, attract new opportunities, and drive business growth, while a negative reputation can lead to lost customers and damage your brand’s credibility. ORM helps you control the narrative around your brand and ensures that your online image aligns with your goals and values.
How can I monitor and improve my online reputation?
Monitoring your online reputation involves using tools like Google Alerts, Mention, or Brand24 to track mentions of your brand across websites, social media, and review platforms. To improve your reputation, respond to feedback promptly and professionally, encourage satisfied customers to leave positive reviews, and create high-quality content that highlights your brand’s strengths. Regularly analyzing search engine results and addressing any negative content is also crucial for maintaining a positive online image.
What role does SEO play in online reputation management?
SEO (Search Engine Optimization) plays a critical role in ORM by ensuring that positive content about your brand ranks higher in search engine results. This includes optimizing your website, blog posts, and social media profiles with relevant keywords and creating content that showcases your expertise and values. By improving your search rankings, you can push down negative content and ensure that users see the most favorable information about your brand when they search for you online.
How do I handle negative reviews or feedback effectively?
Handling negative reviews or feedback requires a proactive and professional approach. Start by responding promptly and acknowledging the issue, even if you don’t agree with the criticism. Apologize if necessary and offer a solution to resolve the matter. Avoid getting defensive or engaging in arguments online. Instead, focus on turning a negative experience into a positive one by demonstrating your commitment to customer satisfaction. Additionally, encourage happy customers to leave positive reviews to balance out any negative feedback.