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Develop an SEO Strategy to Gain Visibility Online and Become a Preferred Roofing Company Business in Your Area

Reputation Rhino’s industry leading experts will help you boost the quality of targeted traffic, achieve top rankings on relevant keywords, increase client inquiries, and generate more leads through proprietary Search Engine Optimization (SEO) strategies to…

Home and business owners regularly need the help of a skilled roofer. And when they do, most of them look online. SEO, or search engine optimization, is the method used to aid in the visibility of your roofing company business website on search engines. An effective SEO campaign, when done right, is an essential element of your marketing strategy that can deliver optimal rankings and revenue-boosting traffic without paying for clicks.

By optimizing your website with the Top SEO keywords for roofing companies you are leveraging your audience and attracting more leads from online search to complement your referrals and traditional advertising methods while standing out from the competition in your local area.

What is SEO for Roofing Company Services?

Search Engine Optimization (SEO) for roofing company services is a powerful and strategic digital marketing campaign used to enhance the online visibility of your services. SEO is designed to attract new and repeat clients by working to improve and optimize online content that outranks your competitors on Google and other search engines. It utilizes algorithms so that when people search for keywords or content related to roofing company work, your services will be in front of them by being included on the first page of search results.

Why do you need to be at the top of page one? If your roofing company business does not appear on Page 1, you’re guaranteed to lose leads, bookings, and business opportunities.

It is crucial your roofing company business shows up in searches – especially locally. If potential clients are receiving a referral from a friend or another contracting professional, they need to have a clear path to find you online. SEO helps put your business in front of potential customers with a clear path from search results to website visit, followed up by a call or contact.

54%

of people

when looking for roofing company services ran an online search before choosing their contractor

98%

of customers

find their provider on page 1, with 28% choosing the first roofing company listed

93%

of customers

make a call after their local roofing company services search, and 40% of those calls result in a sale

A well thought out Search Engine Optimization (SEO) strategy for roofing company services is designed to enhance the online visibility of your business by increasing targeted traffic, achieving top rankings on agreed upon keywords, and generating more visits, inquiries, and booked services to push your business and services ahead of your competition.

And if you think you don’t need SEO for your roofing company service, you’re wrong.

Online marketing has continued to become increasingly competitive for roofing company service-based businesses. Contractors must compete on workmanship, availability, price and financing terms, and on customer service. With paid advertising becoming more expensive, roofing companies must turn to their SEO toolbox to curate organic results that won’t break the bank.

This can be overwhelming without the right team on your side guiding your SEO roadmap. Hiring a trusted team of experts to highlight features of your website, choose the right keywords, and enhance your online presence is the most efficient way to get directly to the top of page 1–and stay there with continual monitoring and optimization of your SEO strategies.

We don't leave your website's search rankings to chance. Our SEO services are backed by meticulous research and data-driven optimization to deliver guaranteed results for your business.

Our strategic approach to SEO includes:

• In-depth keyword research to reach your ideal customers
• On-site content and technical optimization
• Building high-quality backlinks and citations
  

• Constant tracking to refine strategies

By leveraging the latest SEO best practices and tools, we make sure your website climbs to the top of search engine results pages. Our optimization efforts expand your online visibility, drive more qualified traffic to your site, and help you connect with local customers searching for your products or services.

You have to determine the keywords you need to rank for, but how? 

Start by thinking about your main services and then determine what subtopics people might be looking for answers to. 

If you are a roofing company trying to rank in a competitive market like Westhampton, your broad-search keywords might be “Roofing Company Westhampton, NY” and niche keywords like “24 hour emergency roofing company near me” or “cheap roofing Westhampton, NY” and, of course, you must rank on the top of Page 1 for your company brand name.

Think local first. Optimizing for your location means getting your Google My Business listing to the top of the Google Map Pack, and Roofing Company SEO means getting your website to the top of “Roofing Company Services in [CITY NAME].”

Google favors websites that prioritize the user experience on mobile devices than websites that are not optimized for mobile. According to a recent study, the average American spends 5.4 hours a day on their phone. Roofing Company services SEO experts understand that your target audience is researching and engaging with your business on mobile.

If you don’t know whether your website is mobile-friendly, Google offers a free Mobile Friendly Test that allows you to see how well your site runs on a mobile device.

Most roofing company websites typically highlight only a few basic features on each page, which is a problem due to every other company in the industry doing the same! 

The issue with duplicate content is that Google won’t rank new pages higher than old ones unless they have something unique to offer visitors. 

Search engine optimization can help implement dynamic content on your website or expand your blog to help rank for the local keywords that matter most.

If you are wondering how to increase SEO results for your roofing company services, structured data is the way to go. You can even test how things will look once implemented using the Google Structured Data Testing Tool.

Google and other search engines use Schema.org as a preferred structured markup to make it easier for its crawlers to scan pages and deliver relevant search results for users. We recommend using the JSON-LD format, Google also recommends this, which is included as a block of script in the head of your page. If you don’t have this format, there are other options available to align your current content structure.

For roofing companies, the LocalBusiness markup is recommended and you should probably get even more specific with your Roofing Company schema. You can include Address, Opening Hours, Aggregate Rating, and more.

Keeping up with your Google My Business profile will provide immediate benefit for your roofing company services brand. Adding photos, videos, a well-written business description, and gaining reviews on professional review sites including Google, Better Business Bureau (BBB), Yelp, etc. are crucial for getting higher Google map rankings.

Traditional marketing relies on the idea, “let the customer come to you” and is very hard to measure, whereas SEO places your roofing company services in front of your prospective clients when they are actively searching for the services you offer.

This means that in order to reach new customers and help them with their roofing company needs, your business needs to be visible online. The best way to make that happen is with search engine optimization, or SEO.

The higher your website ranks in search results, the more likely you’ll win new and repeat business. But does SEO really matter?

SEO leads have a 14.6% close rate, while traditional methods have only a 1.7% close rate. That means using SEO for your roofing company makes it 7x more likely for you to close a lead.

The highest search engine rankings are achieved through a combination of on-page and off-page activities on an ongoing basis. 

On-page optimization refers to improvements our top-rated roofing company SEO company will make to your business website to help Google and other search engines recognize your website for the most important keywords for your business.

Examples of on-page activities include:

Off-page optimization is how our renowned SEO company will improve the authority of your website through external activities to help Google and other search engines recognize your site as high quality and authoritative.

Examples of off-page optimization activities include:

SEO Analytics and Measurement

The team at Reputation Rhino uses Google Analytics for monitoring website traffic and ranking position for roofing company SEO services.

Google Analytics can track anything dealing with referring source and keyword through lead conversion. By using Google Analytics, we can determine the following:

We evaluate conversion ratios and SEO effectiveness using these metrics:

•    Total number of inquiries and inbound emails originating from organic search
•    Total number of unique visitors generated through organic search

Local SEO has never been more vital to Roofing Companies. Being able to rank for things like “roofing company service in Boulder” or “roofing in Milwaukee” or “roofing company near me.” As marketing trends have changed and evolved over the years, so too have the tactics and tools modern roofing companies must use to stay top-of-mind to their clients.

According to recent studies, 95% of internet users choose a business on the first page of search results which means 5% of users never go past the first page. Online SEO marketing has never been more critical to the success of a roofing company with the emphasis on search engine results.

Local SEO requires more than verifying a Google Maps listing. In addition to simply being found, you need to have a review generation strategy in place so you can acquire positive reviews and remain at the top of Google’s local map pack.

Online reviews are expressly more important now. Negative reviews have convinced 94 percent of consumers to avoid a business. In fact, according to a new study from the Spectrem Group, only 4% of millennials chose "comes with a strong recommendation from trusted family/friends" showing that most are seeking information from online searches and reviews.

Coupled with a strong SEO campaign and content strategy, online review management is key to telling your brand story online–and no one understands online review management better than Reputation Rhino.

By increasing your search rankings, you can increase visibility and reach more individuals seeking roofing company services. More clients and satisfied customers tell their friends and keep coming back for more, generating more revenue for your business. Of course, landing on Page 1 for the keywords that matter may seem impossible, but it’s a lot easier when you have an experienced SEO company on your side.

Before we start implementing a new SEO campaign for a new roofing client, we complete a SEO audit in order to understand your current performance and the gap between your business and your top competitors. We use the results of this audit to create a roadmap of your SEO strategy, helping inform exactly what we need to focus on to increase the amount of leads you generate online.

By using detailed analytics and goal tracking, we’ll measure the effectiveness of your SEO campaign on a daily basis. You will see phone calls increase, more web leads come through and more appointments made as your local rankings improve.

Reputation Rhino is a New York based SEO company that will help you increase leads, outrank & stand out from the competition, create a winning strategy, and provide expert reputation management to boost your online presence.

Reputation Rhino's Team of Award-Winning SEO Experts will help you stay relevant and in your targeted audience’s searches, promote a positive online image, and produce more high-quality leads that drive sales.

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