As small or medium business it may be hard to figure out how to get hundreds, thousands or even millions of “likes” for a business Facebook page. But these days having a Facebook page is a must for most companies as some social media experts have stated that Facebook is the new “website”.
Why is that? Simple. Facebook, more than a website, promotes a sense of community. When fans engage on the Oreo, MTV or McDonald’s site – they often get feedback immediately and are often encouraged to submit their own thoughts as well as their artwork/photography/video depicting their positive feelings for the company.
Below are some of the top performing brands on Facebook. While each of these brands is very different, they all have a similar strategy on Facebook fan engagement: they keep their fans coming back because the content is dynamic and ever-changing plus they invite their fans to post opinions, artwork, photography and video and much more. [Read more…]