Reputation Rhino is a New York SEO company specializing in SEO for Real Estate. We will help your Real Estate practice increase targeted traffic, achieve top rankings on relevant keywords, increase calls and generate leads.
Nine in 10 home buyers today use the Internet as one of their primary research sources, and 52% turn to the web as their first step. The typical buyer contacted an agent and visited a median of 10 homes over 10 weeks again before purchasing a home and they are increasingly finding that agent online.
Real Estate SEO marketing has become increasingly competitive and you don’t want your practice to be left behind. 72% of homebuyers and sellers will complete a transaction with the first agent they speak with.
According to the National Association of Realtors, 87% of real estate agents fail within the first five years of entering the industry. 75% of real estate agents fail in the very first year!
Choose an experienced Real Estate SEO company to help you achieve and maintain top Google rankings.
Search Engine Optimization (SEO) for Real Estate is the process used to enhance the online visibility of your business to increase targeted traffic, achieve top rankings on agreed upon keywords and increase calls, leads and inquiries from website visitors.
Keyword research, on-site optimization (optimized design, user experience, content quality / relevance, information architecture), technical SEO (structured data, meta tags, site speed), off-site optimization (link building and establishing authority), monitoring and measurement all must work together for SEO to work for your Real Estate Website.
93 percent of consumers went online for their main source of information when looking for a new home. A research report prepared for Zillow found that 26 percent of buyers find an agent online — and Millennial and Generation X buyers are even more likely to find their agent online.
What is Real Estate SEO?
Real Estate SEO has evolved to become the powerful and effective digital marketing strategy to attract new clients in every local market.
SEO works to improve and optimize online content to rank higher on different search engines.
How Does SEO Work?
To improve the organic presence of your Real Estate Website on Google and other search engines, our award-winning SEO company offers a range of services including the following:
- On page optimization following ethical (white-hat) SEO techniques
- Targeting a combination of category, product/service and location related keywords
- Integrating relevant content on-page and off-page for targeted keywords
- Building your Real Estate brand online through offsite optimization
- Link building
Top search engine rankings are achieved through a combination of on-page and off-page activities on an ongoing basis. On-page optimization refers to improvements in our top-rated Real Estate SEO company will make to your Real Estate website to help Google and other search engines recognize your website for the most important keywords for your business.
Examples of on-page activities include:
- HTML code repair
- Improve Internal Linking
- Quote and Underline Keywords in content area.
- Review of content on page with proximity and prominence factors.
- Incorporate Title, Description and keywords to each important page.
- Sitemap creation and submission (ROR, XML, TXT)
- Check for broken links and repair them.
- Web page and Image Optimization
- Meta Tags analysis and Keyword density
- Integrate customer and user feedback form on website, etc.
Off-page optimization is how our NYC SEO company will improve the authority of your website through external activities to help Google and other search engines recognize your site as high quality and authoritative.
Examples of off-page optimization activities include:
- Local Submission
- Business Listings
- Search Engine submissions
- Directory Submissions
- Article submissions
- Blog post submissions
- Press release submissions
- Link building – one way, two way, three way
- Creation and Submission of RSS Feeds
- Bookmarking and tagging
- Create profile pages
SEO Analytics and Measurement
We use Google Analytics for monitoring website traffic and ranking position for our Real Estate SEO activities.
Google Analytics can track anything from referring source and referring keyword through lead conversion. Using Google Analytics we can determine the following:
- Total number of unique visitors to the website
- The number of enquiries or leads generated by our activities
- Referring source for site visitors along with keyword identification
- User demographics
- Goal setting and tracking drilling down to conversion ratio.
- Average page views per unique user
- Cost Per Click against organic search generated visitor conversions
We evaluate conversion ratios and SEO effectiveness using these metrics:
- Total number of inquiries and inbound emails originating from organic search
- Total number of unique visitors generated through organic search
SEO For Real Estate – Why Does it Matter?
82% of business owners see SEO as a more effective way to advertise. Why? Because it’s organic and people trust organic search results more than advertising.
Each SEO campaign requires setup and finetuning, but once you’ve reached optimal rankings you’re getting more leads to your business on a daily basis.
Can paid ads give you the same results? Not without paying several dollars or more for each click.
How is SEO for Real Estate Different from Traditional Marketing?
Real Estate need their services to show up on Google for local searches. Things like “real estate agent in Beverly Hills,” or “home sales in San Antonio.”
To rank for service-related searches, you need help from an experienced team who know how to do SEO for Real Estate websites. Traditional marketing relies on “let the customer come to you” and is very hard to measure. SEO helps put your real estate business in front of your prospective clients when they are looking for the services you offer and the path from Website visit to lead can be accurately and reliably measured with available online tools.
6 Tips for Your Real Estate SEO Strategy
Improve your Real Estate SEO with a straightforward, strategic process.
- Go Mobile
- Add Relevant Keywords
- What Matters is STILL Location
- Start Blogging
- Earn Links
- Engage with Google My Business
According to the NAR, the typical home buyer uses a mobile device to search for properties online, searching websites with photos, home listings, and learning more information about the home buying process. 81% of Older Millennials, 80% of Younger Millennials and 78% of Generation X found their home on a mobile device compared to 68% of Younger Boomers. Google is increasingly ranking mobile-friendly websites higher in search since this offers a better user experience, especially for competitive local searches.
You have to determine the keywords you need to rank for, but how? Start by thinking about your main services and then determine what subtopics people might be looking for answers to. If you are a Real Estate trying to rank in a competitive market like Austin, your keywords might be “real estate agent austin” and some related keywords might be “top austin real estate agent” and “best real estate agent in austin”. Long-tail keywords could be used for expanding content and optimizing your blog.
Location, Location, Location. Optimizing for your location means getting your Google My Business listing to the top of the Google Map Pack, and getting your website to the top of “Real Estate in [CITY NAME].”
Blogging allows you to accrue authority and rankings by displaying your knowledge on a variety of Real Estate topics – from mortgage financing to preparing your home for sale or home improvement upgrades that deliver a meaningful return on investment. You’ll be able to rank for additional keywords and long-tail keywords that will get more visitors to your website leading to more appointments. Companies that blog get 55% more website visitors and 97% more links to their websites than businesses that don’t.
Create high-quality content that gets shared and reposted. This will result in your website getting backlinks, which are a valuable ranking signal for Google. Backlinks are a vote of confidence in the eyes of Google. They are important when building a brand and getting new pages to rank faster.
Keeping up with your Google My Business profile will provide immediate benefit for your brand. Adding photos, videos, a well-written business description, gaining reviews, and highlighting your Real Estate services are hugely important for getting higher Google map rankings
The Importance of Local SEO for Real Estate
Real Estate SEO marketing has never been more vital as a way to win new clients and take your Real Estate practice to the next level. Social media marketing is an incredible resource for sharing your listings and highlighting recent local trends, and is proven to impact loyalty and help an agent remain front of mind for future listings or purchases. Social media is also helpful when it comes to referral traffic and increasing your overall brand footprint, but search engine optimization is the fuel that powers your real estate engine forward, especially on the local level.
Local SEO requires much more savvy and sophistication than simply verifying a Google Maps listing – and let’s hope you did that! You need to have a review generation strategy in place so you can acquire positive reviews and remain at the top of Google’s local map pack.
Online reviews are more important than ever — Zillow, Google, Yelp, Trulia, Realtor, Movoto, Homes.com and more — and NOONE understands Online Reputation Management better than Reputation Rhino. 97% of Millennials read local business reviews online. 89% of Millennials trust online reviews.
Your next client is looking at your business reviews, should you also take a look?
Choose Reputation Rhino as the Best Real Estate SEO company to Win New Business
Landing on Page 1 for the keywords that matter may seem impossible, but it’s a lot easier when you have an experienced Real Estate SEO company on your side. Increasing your search rankings will increase revenue for your Real Estate practice.
Before we start implementing a new project for a new Real Estate SEO client we need to first understand your current performance and the gap between your business and your top local competitors.
Until we’ve completed this SEO for Real Estate audit, it’s not possible to understand exactly what work is needed and what level of investment is required to see SEO results. What the audit gives us is a roadmap of our Real Estate SEO strategy, helping inform exactly what we need to focus on to increase the amount of leads you generate online.
By using detailed analytics and goal tracking, you’ll be able to measure the effectiveness of your SEO campaign on a daily basis. You will see more phone calls increase, more web leads and more showings or listings as your local rankings improve.
Contact us today to learn more about Reputation Rhino and our affordable Real Estate SEO services designed to increase leads, grow your revenue and outrank your competitors.