Reputation Rhino is a New York SEO company specializing in SEO for Home Repair Companies. We will help your Home Improvement company increase targeted traffic, achieve top rankings on relevant keywords, increase calls, web inquiries and sales, whether you specialize in home renovation, home remodeling or home repair services.
SEO marketing has become increasingly competitive – there are contractors in every major city, with many home contractors offering the same services.
And marketing for home repair companies has become more and more expensive… the average cost per lead for HVAC is $275, the average cost per lead for pest control is $100, and average cost per lead for home improvement and repair is $85.
Contractors must compete on workmanship, availability, price and financing terms, and of course on customer service. They also must compete online, because you can’t win a new customer if the customer finds your competitor first. You don’t want your company to be left behind.
Some of the most popular home repair searches include:
- Appliance repair
- Carpet cleaning
- Cleaning services
- Garage door specialists
- HVAC (heating, ventilation and air conditioning)
- Lawn care professionals
- Pest control
- Window cleaning
How easy it for customers to find your Home Improvement company online?
Choose an experienced Home Improvement SEO company to help you achieve and maintain top Google rankings.
Search Engine Optimization (SEO) for Home Repair Companies is the process used to improve the online visibility of your business to increase targeted traffic, achieve top rankings on agreed upon keywords and increase leads and sales from people who found you first online.
And your next customer is almost certainly searching online BEFORE calling your company. According to a study from the Local Search Association:
- 64% of appliance repair customers ran an online search before converting
- 65% of carpet cleaning customers ran an online search before converting
- 60% of decks and patios customers ran an online search before converting
- 58% of electrical customers ran an online search before converting
- 57% of fencing customers ran an online search before converting
- 65% of home remodeling customers ran an online search before converting
- 59% of house cleaning customers ran an online search before converting
- 62% of HVAC repair customers ran an online search before converting
- 67% of lawn care customers ran an online search before converting
- 73% of locksmith customers ran an online search before converting
- 82% of moving customers ran an online search before converting
- 64% of painting customers ran an online search before converting
- 75% of pest control customers ran an online search before converting
- 54% of plumbing customers ran an online search before converting
- 62% of roofing customers ran an online search before converting
Keyword research, on-site optimization (optimized design, user experience, content quality / relevance, information architecture), technical SEO (structured data, meta tags, site speed), off-site optimization (link building and establishing authority), monitoring and measurement all must work together for SEO to work for your home repair website.
What is Home Improvement SEO?
Home Improvement SEO has evolved to become the powerful and effective digital marketing strategy to attract new customers in every local market.
Home Repair Companies SEO works to improve and optimize online content to rank higher on different search engines.
How Does SEO Work?
To improve the organic presence of your Home Improvement Website on Google and other search engines, our award-winning SEO company offers a range of services including the following:
- On page optimization following ethical (white-hat) SEO techniques
- Targeting a combination of category, product/service and location related keywords
- Integrating relevant content on-page and off-page for targeted keywords
- Building your Home Improvement brand online through offsite optimization
- Link building
Top search engine rankings are achieved through a combination of on-page and off-page activities on an ongoing basis. On-page optimization refers to improvements our top-rated SEO company will make to your Home Improvement company website to help Google and other search engines rank your website for the most important keywords for your business.
Examples of on-page activities include:
- HTML code repair
- Improve Internal Linking
- Quote and Underline Keywords in content area.
- Review of content on page with proximity and prominence factors.
- Incorporate Title, Description and keywords to each important page.
- Sitemap creation and submission (ROR, XML, TXT)
- Check for broken links and repair them.
- Web page and Image Optimization
- Meta Tags analysis and Keyword density
- Integrate customer and user feedback form on website, etc.
Off-page optimization is how our NYC SEO company will improve the authority of your website through external activities to help Google and other search engines recognize your site as high quality and authoritative.
Examples of off-page optimization activities include:
- Local Submission
- Business Listings
- Search Engine submissions
- Directory Submissions
- Article submissions
- Blog post submissions
- Press release submissions
- Link building – one way, two way, three way
- Creation and Submission of RSS Feeds
- Bookmarking and tagging
- Create profile pages
SEO Analytics and Measurement
We use Google Analytics for monitoring website traffic and ranking position for our Home Improvement SEO services.
Google Analytics can track anything from referring source and referring keyword through lead conversion. Using Google Analytics we can determine the following:
- Total number of unique visitors to the website
- The number of enquiries or leads generated by our activities
- Referring source for site visitors along with keyword identification
- User demographics
- Goal setting and tracking drilling down to conversion ratio.
- Average page views per unique user
- Cost Per Click against organic search generated visitor conversions
We evaluate conversion ratios and SEO effectiveness using these metrics:
- Total number of inquiries and inbound emails originating from organic search
- Total number of unique visitors generated through organic search
Why is SEO Important for Home Repair Companies?
82 percent of business owners see SEO as more effective than traditional advertising. Why? Because people trust organic search results more than advertising.
Home Improvement SEO companies setup, strategize, and implement ongoing link building and on-site optimization to maintain and improve results, but once you’ve reached high rankings you’re getting more website visitors on a daily basis.
Can paid advertising give you the same results? Not without paying several dollars or more for each click.
How is SEO for Home Repair Companies Different from Traditional Marketing?
Home Repair Companies need to show up on Google for local searches. Things like “home renovation in Bethesda” or “bathroom remodeling in Providence” or “HVAC contractor near me”.
To rank for location-based Home Repair searches, you need help from an experienced team who understand SEO for Home Repair websites. SEO helps put your business in front of motivated customers looking to improve their home, and unlike traditional advertising, online marketing can be accurately and reliably measured with available online tools.
Plus, pay per click (PPC) for home repair services can be VERY expensive! According to a recent report from Wordstream and Hubspot, the average cost per click for HVAC was $41.24, the average cost per click for plumbing was $39.19, the average cost per click for termites was $38.88, the average cost per click for pest control was $38.84.
The cost per click for a lead from SEO… $0.
6 Tips for Your Home Improvement SEO Strategy
Improve your Home Repair Companies SEO strategy with a straightforward process.
- Choose the Best Keywords
- Dominate Local Search
- Go Mobile
- Create Quality Content
- Schema for Home Repair Companies
- Optimize Google My Business
You have to determine the keywords you need to rank for, but how? Start by thinking about your brand and what people might be searching for. If you are a contractor trying to rank in a competitive market like Greenwich, your broad-search keywords might be “home remodeling Greenwich” and niche keywords like “deck repair Greenwich,” or “pool maintenance Greenwich” and, of course, you must rank on the top of Page 1 for your Home Improvement company brand name.
If you are to rank your Home Improvement company, you must optimize for local searches. Optimizing for your location means getting your Google My Business listing to rank at the very the top of the Google Map Pack.
Google favors Websites that prioritize the user experience on mobile devices with higher ranking than websites that are not mobile-friendly. If you don’t know if your website is mobile-friendly, it’s not too late to fix, Google offers a free Mobile Friendly Test now.
Home Repair websites typically highlight the same basic services on a few pages. The only problem? Every other home repair and home remodeling company has the exact same content. And unique content ranks higher than duplicate content, in some cases, duplicate content won’t rank at all. Home Improvement search engine optimization can help implement dynamic content on your website or expand your blog to help rank for the local keywords that matter most.
Google and other search engines use Schema.org as a preferred structured markup to make it easier for its crawlers to scan pages and deliver relevant search results for users. Google recommends the JSON-LD format, this is included as a block of script in the head of your page. You might want to see if you could use JSON in combination with the structure of your current content. Another option is RDFa, and then Microdata both of which are expressed as in line properties in the body of your page.
For Home Repair Companies, the LocalBusiness markup is recommended and you can get more specific with HomeAndConstructionBusiness, HVACBusiness, and more. You can include Address, Opening Hours, Aggregate Rating, and more. If you are wondering how to increase SEO for Home Repair Companies, structured data is the way to go. You can even test how things will look once implemented using the Google Structured Data Testing Tool.
Keeping up with your Google My Business profile will provide immediate benefit for your brand. Adding before and after photos, videos, and a well-written business description, gaining positive online reviews, and highlighting your company’s special offers will generate higher Google Maps rankings.
The Importance of Local SEO for Home Repair Companies
Local SEO for Home Repair Companies has never been more vital as a way to schedule more appointments and take your Home Repair marketing to the next level.
Social media marketing can be helpful to promote sales and promotions and new home improvement products, but search engine optimization will turbocharge your Home Repair Company revenue — especially on the local level.
Local SEO requires more than verifying a Google Maps listing and hoping for the best. You need to have a review generation strategy in place so you can acquire positive reviews and remain at the top of Google’s local map pack.
Online reviews are more important than ever, and no one understands Online Reputation Management better than Reputation Rhino.
Negative reviews have convinced 94 percent of consumers to avoid a business.
Choose an SEO Company that understands the importance of online reputation for Home Repair Companies.
Choose Reputation Rhino as the Best Home Repair and Home Improvement SEO Company
Landing on Page 1 for the keywords that matter may seem impossible, but it’s a lot easier when you have an experienced Home Improvement SEO company on your side. Increasing your search rankings will increase sales and revenue.
Before we start implementing a new project for a new home improvement SEO client we need to first understand your current performance and the gap between your Home Improvement company and your top competitors.
Until we’ve completed this SEO audit, it’s not possible to understand exactly what work is needed and what level of investment is required to see meaningful and measurable SEO results. What the audit gives us is a roadmap of our Home Repair SEO strategy, helping inform exactly what we need to focus on to increase the amount of leads you generate online.
By using detailed analytics and goal tracking, you’ll be able to measure the effectiveness of your SEO campaign on a daily basis. You will see more phone calls, more web leads and more informed buyers.
Contact us today to learn more about Reputation Rhino and our affordable Home Repair SEO services designed to increase leads, grow your revenue and outrank your competitors.