Search Engine Optimization for veterinarians and animal hospitals, also known as SEO, will help your Web site and business get noticed by potential customers. This is accomplished by utilizing SEO tactics that will help increase your page rank within a search engine. According to the American Animal Hospital Association (AAHA), veterinarians and animal hospitals cannot blame a poor economy on poor performance. With that in mind, it’s important to get your Web site in top shape.
SEO Tips and Strategies
The AAHA also found that 25 percent of animal hospitals saw a growth greater than 10 percent in despite of economic factors. Using SEO will help market your veterinary services and animal hospital to a section of clients who use search engines to find a vet for their pets. However, you do need to be wary of sneaky SEO practices, like social media and blog comment spam and article marketing. Be sure that you and your SEO firm are engaged in ethical tactics.
- Start Blogging: One thing you already know about pet owners is that they love to talk about their pets. Engage in the conversation and place your veterinary practice and animal hospital at the forefront of pet owners’ minds. Each time you blog, you add Web pages. Each additional Web page will impact your SEO; according to a HubSpot study, companies that blog have 434 percent more indexed pages than companies that don’t. Keep in mind that you should be blogging because you have something interesting to say, not only because you want to optimize your Web site. Becoming a thought leader in animal care will take you further than any SEO tricks can.
- Build Strong Links: Another tactic that goes hand-in-hand with blogging is to build links. Links to your Web site from other sources will enhance your Page Rank, which is a measurement of how important Google thinks your Web site is versus other sites. When linkbuilding, remember that quality is more important than quantity. In fact, if you have a lot of poor links, that can negatively impact your page rank.
- Use Social Media: A Hubspot survey found that the number of marketers who say Facebook is “critical or important” to their business has increased by 83 percent in two years. By getting on Facebook, you can communicate directly with your customer base, and let them communicate with each other. Social media will enhance your SEO, since search engines will count every post you make in your page rank’s favor. Share as often as you can!
- Hire the Best SEO Company: Leave the SEO marketing to the experts by hiring a strong SEO company. Look for one that has experience with medical language, and strong writing and marketing skills. Be careful of SEO firms that promise a lot for a little bit of money; they could be engaging in unethical SEO practices.