SEO for taxis and car service companies is a way to increase your Web site’s page rank within search engine results. Whether you work for Uber or are trying to unseat Uber, Search Engine Optimization will help your potential customers find you faster via Google and other search engines. Utilizing SEO properly will help you promote your taxi and car service business and ensure clients are using you every time.
SEO Tips and Strategies
A First Research study found that small taxi and car service companies are able to effectively compete with large ones based solely on marketing abilities. In fact, the top 50 taxi and car service companies only account for 35 percent of industry revenue. Since your business is directly driven by business and leisure travel, always be aware of the issues facing those industries. A good tip to compete is to have your satisfied clients head to a customer-review site, like Yelp.com, and leave you a great review detailing their experience with your business.
1. Make Every Word Count: One of the best ways to utilize SEO is to make sure you are including keywords throughout your Web site. The key here is to get inside your customer’s head to figure out what they will be searching for. Be sure to talk about all the major airports and train stations, and popular dining and nightclub destinations. Talk about your fees and service areas as well. Being as specific as possible will help you get noticed by local people. Keep in mind that your Web site’s format and structure all counts toward SEO as well. Make sure you bold the headlines, repeat keywords in the headlines and create landing pages for maximum effect.
2. Use Social Media: Using your Facebook and Twitter sites will help your Web site gain traction. Search engines are able to pick up on the frequency and popularity of social media posts, and in turn this helps your Web site.
3. Hire an SEO Company: By working with an experienced SEO company, you can focus more on your business while the experts focus on highlighting your Web site. Choose an SEO company that has a proven track record of stellar writing skills and above average marketing experience.